LGBTQ+ Online Media, Marketing and Advertising

Thomas Roth, President and Founder, launched Community Marketing, Inc. in 1992, and has served as its President for 22 years. Tom and his team have developed a spectrum of products and services to skillfully lead the company's global clients to their goals. Tom is now primarily dedicating his industry-leading expertise to head up the Community Marketing & Insights division, which produces the annual LGBT Community Survey, as well as custom consumer research studies for a variety of market leader

In the 20th century, marketing campaigns focused on broadcasting content through a handful of powerful channels. In the 21st century, the media landscape is fragmented and people choose what content to consume themselves. Successful marketing campaigns embrace this new reality. Social media do not constitute new communication channels. People themselves are the channel.

The companies that successfully leverage new tools and technologies to activate people have three things in common. They put people at the center of their campaigns and help them write their real-time autobiographies. They innovate, rather than imitate what their competitors are doing. And finally, they embrace today's culture and align their organizations with it.

The advertising industry has always loved its simplistic labels – Millennials, soccer moms, urban, and yes LGBT. They’re short, sweet, to the point and perhaps a bit catchy. But here’s the thing – they’re all meaningless. In the era of big data, we know that there are literally thousands of consumer segments within any single demographic, with their own nuanced behaviors, motivations, passions, fears, desires, propensities and aspirations. And the technology exists for any brand to glean this information about their consumers, allowing them to provide a truly relevant, rewarding and personalized brand experience. But most brands don’t. In this session, you’ll receive a tutorial in big data, analytics and the holy grail of marketing – Personalization at Scale.

The mainstreaming of ads with gay couples, which really accelerated in 2014 thanks to brands like Honey Maid, continues into 2015—and now it's Hallmark's turn to join in.

News covers LGBT-friendly companies, LGBT-owned businesses, lesbian, gay, bisexual and transgender executives, entrepreneurs, employees, business trends and more.

Kordale and Kaleb, the sexy Atlanta dads whose photo of them combing their daughters’ hair went viral, are now stars of a new Nikon commercial spotlighting their family.