LGBT Online Media, Marketing and Advertising
58.5K views | +7 today
Follow
Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

               PinkBananaBiz.com   |   PinkBananaMedia.com   |   LGBTBrandVoice.com   |   LGBTNew.Media   |   PinkBananaWorld.com

Your new post is loading...
Your new post is loading...
Scooped by Matt Skallerud
Scoop.it!

Some Breakout Tweets from #ILoveGay Network - September 2017

Some Breakout Tweets from #ILoveGay Network - September 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

We've had some excellent "breakout" Tweets over the past few months... following the strategy and guidelines described in the links below

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Pink Banana Media eNewsletter - September 2017

Pink Banana Media eNewsletter - September 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

We look forward to seeing all of our #LGBTBiz and #Drag friends this weekend in #GayNYC!

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media

Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Today, he empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today. I had the pleasure of sitting down with Matt at the 2017 National Gay & Lesbian Chamber of Commerce Conference in Las Vegas to discuss his business, being an out boss, and picking his brain on how the next generation of LGBTQ leaders can bring their whole selves to work.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

There's Been a Media Shakeup in the World of German-Speaking LGBTQ People

There's Been a Media Shakeup in the World of German-Speaking LGBTQ People | LGBT Online Media, Marketing and Advertising | Scoop.it

It's been announced that blu media, the leading queer German media company, has purchased parts of Bruno Gmünder, including its 'Spartacus' brands.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

GNetwork360 10th Anniversary Conference – Buenos Aires – Aug 16 2017

GNetwork360 10th Anniversary Conference – Buenos Aires – Aug 16 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

The team at GNetwork360, headed up by Pablo De Luca and Gustavo Noguera, outdid themselves this year with their 10th Anniversary LGBT International Business & Tourism Conference, held at the st…

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

PRESSING QUESTIONS: Our Lives Magazine of Madison, Wisconsin

PRESSING QUESTIONS: Our Lives Magazine of Madison, Wisconsin | LGBT Online Media, Marketing and Advertising | Scoop.it

Interview with Publisher Patrick Farabaugh... PPQ: What feature or features of Our Lives have been the most popular with readers? Publisher Patrick Farabaugh: Every January we publish our “Love List” to recognize and celebrate our readers’ relationships. Hundreds of relationships from every corner of the state submit their relationship along with a photo for inclusion. It always creates a really moving portrait of what LGBTQ love looks like across Wisconsin

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

'Billion Dollar Roundtable' Now Includes LGBT, Disability, And Veteran-Owned Businesses In Corporate Supply Chains

'Billion Dollar Roundtable' Now Includes LGBT, Disability, And Veteran-Owned Businesses In Corporate Supply Chains | LGBT Online Media, Marketing and Advertising | Scoop.it

The National Gay & Lesbian Chamber of Commerce (NGLCC), the business voice of the LGBT community, and the USBLN (US Business Leadership Network), the disability inclusion business resource, are pleased to share that The Billion Dollar Roundtable voted to expand their criteria of diverse businesses counted toward a corporation's billion dollar supply chain spend on diverse-owned businesses to include: certified LGBT Business Enterprises (LGBTBEs), Disability-Owned Business Enterprises (DOBEs®), Service-Disabled Veteran Disability-Owned Business Enterprises (SDV-DOBE™) and Veteran-Disability Owned Business Enterprises (V-DOBEs™).

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

McCain takes ‘bold’ step to deal with misrepresentation of modern families in advertising

McCain takes ‘bold’ step to deal with misrepresentation of modern families in advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

The frozen food brand wants to be famous for shining a light on diversity as it sets a new direction for the brand focused on modern families.

The frozen food brand wants to be famous for shining a light on diversity as it sets a new direction for the brand focused on modern families.
more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

INTO Magazine Launches New Global Hub for LGBTQ Millennials

INTO Magazine Launches New Global Hub for LGBTQ Millennials | LGBT Online Media, Marketing and Advertising | Scoop.it

New digital lifestyle magazine INTO launched today at intomore.com created for and by global millennials. The original premium content publication aims to enhance the world's awareness of LGBTQ+ lives and issues through the distribution of high-quality news, information and entertainment not found elsewhere.

Matt Skallerud's insight:

Under the stewardship of Editor-in-Chief Zach Stafford, formerly an editor-at-large at OUT and award-winning contributor to The Guardian, INTO covers a broad range of topics including travel, entertainment, culture, politics, style, health, and more. The global news digital publication will showcase a mix of long and short form content—everything from cultural stories to provocative features, style advice to beautiful art and photography, exclusive interviews to hard-breaking journalism, all uniquely addressing issues and interests relevant to the larger LGBTQ+ community.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Agency33 Public Relations Adds 3 New Clients to LGBT Roster

Agency33 Public Relations Adds 3 New Clients to LGBT Roster | LGBT Online Media, Marketing and Advertising | Scoop.it

In the past week, Agency33 added three new clients to its LGBT division roster. The company is the only public relations firm in Nashville with a specialized division catering to LGBT community outreach. “I am so honored to be working with such a talented group of people,” states Joey Amato, president of Agency33. “Having launched the company just a few weeks ago, I am humbled by the amount of growth we’ve achieved in such a short period.”

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Gay.com Has New Home with the Center

Gay.com Has New Home with the Center | LGBT Online Media, Marketing and Advertising | Scoop.it

Ownership of the popular internet domain Gay.com has been transferred to the Los Angeles LGBT Center. The domain, estimated to be worth millions of dollars, was most recently an online hub for LGBT people looking for a community. It will now direct people to the Los Angeles LGBT Center’s newly launched blog, Vanguard.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Largest LGBT community business event kicks off in Las Vegas

Largest LGBT community business event kicks off in Las Vegas | LGBT Online Media, Marketing and Advertising | Scoop.it

More than 1,000 people kicked off the world’s largest business development event for the LGBT community Wednesday at Caesars Palace.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Absolut Shines Light On LGBT Discrimination With Its Striking Neon Ad

Absolut Shines Light On LGBT Discrimination With Its Striking Neon Ad | LGBT Online Media, Marketing and Advertising | Scoop.it

The alcohol company hopes to influence 72 other countries to follow suit in championing LGBT rights.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Fresh Air, NPR host share stage and stories at LGBTQ Philadelphia conference

Fresh Air, NPR host share stage and stories at LGBTQ Philadelphia conference | LGBT Online Media, Marketing and Advertising | Scoop.it

When two famous radio interviewers share a stage things can get a little complicated But Ari Shapiro and Terry Gross easily worked it out At the National Association for LGBTQ journalists conference

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

The Advocate, Out, Pride, Plus, LGBT.com Under New Ownership

The Advocate, Out, Pride, Plus, LGBT.com Under New Ownership | LGBT Online Media, Marketing and Advertising | Scoop.it

The Largest LGBT Media Company Changes Control in a Management Buy-Out Led by Media Investor and High Times CEO Adam Levin.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

GNetwork360 10th Anniversary Conference – Buenos Aires – Aug 17 2017

GNetwork360 10th Anniversary Conference – Buenos Aires – Aug 17 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

The next day's programming at GNetwork360 had a variety of presentations, including more details on LGBT travel research by Jeffrey Eslinger of DK Shifflet, NYC travel by Donna Keren of NYC & Company, LGBTQ Canadian travel by David Walberg of Xtra!, social media marketing by Matt Skallerud of Pink Banana Media, and a wrap-up LGBT influencer panel including Meg Cale, Davey Wavey, Duane Wells and Jurriaan Teulings.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

NAGLREP is turning 10 in style: 40 speakers, 700 guests

NAGLREP is turning 10 in style: 40 speakers, 700 guests | LGBT Online Media, Marketing and Advertising | Scoop.it

The National Association of Gay and Lesbian Real Estate Professionals (NAGLREP)'s Oct. meeting is said to be the largest LGBT+ and allied real estate event.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

This Pride Ad by the Swedish Armed Forces Conveys a Simple Message About LGBT Rights

This Pride Ad by the Swedish Armed Forces Conveys a Simple Message About LGBT Rights | LGBT Online Media, Marketing and Advertising | Scoop.it

For Stockholm Pride earlier this month, the Swedish Armed Forces posted on social media the simple image of a pair of army boots adorned with rainbow-colored la

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Master LGBTQ Social Media with Pink Banana

Master LGBTQ Social Media with Pink Banana | LGBT Online Media, Marketing and Advertising | Scoop.it
Pink Banana Media of Matt Skallerud shares why marketing to LGBTQ people is so profitable and how doing so can help our community thrive even more.
Matt Skallerud's insight:

Wow!!!!  Thanks Debt Free Guys for the incredible opportunity to talk about LGBT media, business and the ever-growing world of influencers.  "Why speaking with people is more effective than speaking to people on social... Speaking to drives traffic via headlines, news clips.. Speaking with involves sharing, retweeting"

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Acne taps couple Kordale and Kaleb as the first black LGBT family to rep a high-fashion brand

Acne taps couple Kordale and Kaleb as the first black LGBT family to rep a high-fashion brand | LGBT Online Media, Marketing and Advertising | Scoop.it

Kordale Lewis and Kaleb Anthony went viral in 2014 after posting a photo of them taming their daughters' hair.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Introducing the #ILoveGay Twitter 360° Network Package

Introducing the #ILoveGay Twitter 360° Network Package | LGBT Online Media, Marketing and Advertising | Scoop.it

We've taken some of the best parts of our most recent LGBT Destination Marketing Program with Influencers, and broadened its scope to include brand sponsorship, as well as corporate and small business inclusion, in social media tied to some of the top LGBTQ events happening around the world! We call it the #ILoveGay Twitter 360° Network Package!

Matt Skallerud's insight:

Events we'll have a team present at, capturing photo, video and blog content and posting via social media, include the upcoming LGBT Expo in NYC (coupled with the RuPaul DragCon New York) and World Travel Mart in London... In addition, if your organization is producing an event, such as a theatrical release, a Broadway production or perhaps a new product launch, this #ILoveGay Twitter 360° Network Package is for you.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

New Ohio LGBTQ Magazine Announced

New Ohio LGBTQ Magazine Announced | LGBT Online Media, Marketing and Advertising | Scoop.it

Equitas Health has announced it will launch a statewide LGBTQ lifestyle publication this fall called Prizm. The publication and accompanying digital news service will focus on current events, health, arts & culture, fashion, politics, news, travel and entertainment and will serve as a resource for the LGBTQ community. The venture will serve as a new line of business and social enterprise for the not-for-profit regional community healthcare and social service delivery system.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Business Leaders on SB 4’s Economic Impact: ‘We All Have Something to Lose’

Business Leaders on SB 4’s Economic Impact: ‘We All Have Something to Lose’ | LGBT Online Media, Marketing and Advertising | Scoop.it
A study by the grassroots organization Texas Works Together says Senate Bill 4 will cost between 165,000 to 248,000 jobs in Texas.
more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

LGBT tourism: 10th edition of GNETWORK 360

LGBT tourism: 10th edition of GNETWORK 360 | LGBT Online Media, Marketing and Advertising | Scoop.it

The Ministry of Tourism of Argentina, through the National Institute of Tourism Promotion (INPROTUR), participated in the presentation of the 10th edition of the International Conference on LGBT Business and Tourism (GNETWORK 360) held today in the Argentine Chamber of Tourism (CAT). Organized by the Argentine Gay Lesbian Chamber of Commerce (CCGLAR), GNETWORK 360 is …

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Inside Backstage Capital, The VC Betting On (Almost All) Black, LGBT, Hispanic, And Women Founders

Inside Backstage Capital, The VC Betting On (Almost All) Black, LGBT, Hispanic, And Women Founders | LGBT Online Media, Marketing and Advertising | Scoop.it
A full 98% of Backstage Capital's portfolio companies are led by someone who isn't a straight white man.
more...
No comment yet.