LGBTQ+ Online Media, Marketing and Advertising

Facebook has dug into its data a bit and can give us some semblance of an answer: It wasn't just you; a ton of people changed their pics over to the Human Rights Campaign's equality sign (or some variation thereof) on Tuesday. It's impossible to get a precise number, but Facebook says that 2.7 million more U.S. Facebook users changed their profile picture that day than on the Tuesday before, a good stand-in for a null hypothesis. In general, the crop of people who changed their pictures this Tuesday as compared to last clustered around age 30, with roughly 3.5 percent of 30-year-old U.S. Facebook users taking part in the action.

Recently there has been an amazing outpouring of companies risking their profits in order to raise awareness and lend their support for same sex marriage. Earlier this year, Ben and Jerry’s UK partnered with gay rights organization Stonewall to create a microsite and a Facebook app that allowed fans to marry one of their Facebook friends and write directly to their representative in Parliament – all with an opportunity to score a free tub of Ben and Jerry’s new Apple-y Ever After ice cream.

Drivers caught in traffic on New York's Westside Highway could ponder this political
statement in a billboard sponsored by Kenneth Cole.

Hundreds of thousands of gay couples could soon hear wedding bells. Here are five ways for entrepreneurs to capitalize on them.

Since the Las Vegas Convention and Visitors Authority began marketing to the LGBT community in the early 2000s, the city has stepped into the spotlight as one of that demographic's premier travel destinations.

The Human Rights Campaign's Director of Marketing Anastasia Khoo reveals how the organization got its red equality sign to go viral on Facebook.

Interview with Matt Skallerud of Pink Banana Media on LGBT demographics and upcoming marketing conference in NYC - Online marketing company Pink Banana Media is

Hudson' Valley's first tourism conference aimed at the gay, lesbian, bisexual and transgender community was organized by Big Gay Hudson Valley, a group that seeks to promote a variety of gay-owned and gay-friendly events, resources and happenings in the mid-Hudson Valley. It was held at the Locust Grove historic site in Poughkeepsie.

As thousands of consumers changed their Facebook profile pictures to equals signs Tuesday in support of marriage equality—a topic the Supreme Court is considering this week—two vodka brands led the brand charge in that regard.

“Loosen his bow tie and snuggle up, you two,” says Las Vegas photographer Linda Quackenboss, directing a camera-shy couple sitting for portraits in her studio.