LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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McDonald's doubles down on inclusivity with multichannel Pride push

McDonald's doubles down on inclusivity with multichannel Pride push | LGBT Online Media, Marketing and Advertising | Scoop.it

The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.

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Macy's Honors National LGBTQ Pride Month

Macy's Honors National LGBTQ Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it

It's time to celebrate with Pride + Joy, as Macy's (NYSE:M) kicks-off National Pride Month in support of its LGBTQ colleagues, customers and communities. This June, Macy's annual national Pride + Joy campaign honors the LGBTQ community with special initiatives including a customer-centric give-back program to raise funds and awareness for The Trevor Project.

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Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief

Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief | LGBT Online Media, Marketing and Advertising | Scoop.it

Booz Allen Hamilton has tapped a new exec to lead its venerated diversity and inclusion efforts. The McLean consulting giant lured him over from Hilton.

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P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic

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Marketing The Rainbow: Case Study - Gay Wines

Marketing The Rainbow: Case Study - Gay Wines | LGBT Online Media, Marketing and Advertising | Scoop.it

In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, but also in their marketing approach.

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‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences

‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences | LGBT Online Media, Marketing and Advertising | Scoop.it

After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.

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Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021

Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021 | LGBT Online Media, Marketing and Advertising | Scoop.it

All-New 60-second Hyundai Commercial Celebrates the LGBTQ Community... Hyundai is the Presenting Sponsor of the 32nd Annual GLAAD Media Awards and the Official Automotive Sponsor of 2021 Outfest Fusion QTBIPOC Film Festival

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Marketing The Rainbow Case Study: Express

Marketing The Rainbow Case Study: Express | LGBT Online Media, Marketing and Advertising | Scoop.it

Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."

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Marketing The Rainbow Case Study: Pantene

Marketing The Rainbow Case Study: Pantene | LGBT Online Media, Marketing and Advertising | Scoop.it

For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.

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Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family

Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family | LGBT Online Media, Marketing and Advertising | Scoop.it

Pantene made waves on social media recently for releasing its latest Pantene Pro-V commercial, which features a young transgender girl and her lesbian mothers. Transphobia has no place in our world or on our feed.

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Science diversified: Queer perspectives on research

Science diversified: Queer perspectives on research | LGBT Online Media, Marketing and Advertising | Scoop.it

Capturing the experiences of LGBTQ+ researchers and their communities can benefit the scientific enterprise.

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Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch

Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch | LGBT Online Media, Marketing and Advertising | Scoop.it

"There was no way I was going to let [Playgirl Magazine] go," Jack Lindley Kuhns says of the revamp.

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LGBT Identification Rises to 5.6% in Latest U.S. Estimate

LGBT Identification Rises to 5.6% in Latest U.S. Estimate | LGBT Online Media, Marketing and Advertising | Scoop.it

Gallup finds 5.6% of U.S. adults identifying as lesbian, gay, bisexual or transgender, with the majority of them saying they are bisexual.

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Telling LGBTQ+ stories in commercial photography

Telling LGBTQ+ stories in commercial photography | LGBT Online Media, Marketing and Advertising | Scoop.it

Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.

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SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals

SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals | LGBT Online Media, Marketing and Advertising | Scoop.it

For Pride Month, SNL brilliantly skewered what critics have long said has frequently been an off-message, corporate-sponsored saga for years.

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Are you practicing Socialist Media?

Are you practicing Socialist Media? | LGBT Online Media, Marketing and Advertising | Scoop.it

Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.

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How Bliss tapped into TikTok for its Gen-Z evolution

How Bliss tapped into TikTok for its Gen-Z evolution | LGBT Online Media, Marketing and Advertising | Scoop.it

Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.

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‘It Gets Better’ Gets New Leadership

‘It Gets Better’ Gets New Leadership | LGBT Online Media, Marketing and Advertising | Scoop.it

The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.

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Corporate Activism on Voting Rights Echoes Role in LGBTQ Battles

Corporate Activism on Voting Rights Echoes Role in LGBTQ Battles | LGBT Online Media, Marketing and Advertising | Scoop.it

In the fight over North Carolina’s “bathroom bill” and now, business leaders acted on what they saw as a moral rather than typical political issue. 

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Jordan Summers: Inspiring a Ripple Effect of Inspirational LGBT+ Leadership

...Jordan Summers, the program manager at Reaching Out MBA, Inc, the biggest organization supporting the LGBT+ MBA community. Let’s see what she has to say!

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Paul Schindler, ‘Gay City News’ Editor in Chief, Retires. But He Still Wants the Story.

Paul Schindler, ‘Gay City News’ Editor in Chief, Retires. But He Still Wants the Story. | LGBT Online Media, Marketing and Advertising | Scoop.it

Paul Schindler, just-retired editor in chief of New York’s “Gay City News,” on 25 years of tough reporting, LGBTQ media’s battle to survive, and the stories he still wants to tell.

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Marketing The Rainbow Case Study: Pantene

Marketing The Rainbow Case Study: Pantene | LGBT Online Media, Marketing and Advertising | Scoop.it

For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.

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MASTERCLASS Gnetwork360 :: Connecting People, Building Communities

MASTERCLASS Gnetwork360 :: Connecting People, Building Communities | LGBT Online Media, Marketing and Advertising | Scoop.it

MasterClass 2021 is an inspiring and top-level learning experience. It is aimed at both beginners and experts, students, professionals, and entrepreneurs who consider LGBTQ inclusion an essential value.

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Sarah McBride on Trans Rights, Her Historic Election and U.S. History

Sarah McBride on Trans Rights, Her Historic Election and U.S. History | LGBT Online Media, Marketing and Advertising | Scoop.it

The 30-year-old Delaware state senator became the highest-ranking openly trans official in the country in November. But it’s how she speaks about the broader fight for equality that really se…

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1 in 6 Gen Z adults are LGBT, Gallup survey shows. And this number could continue to grow.

1 in 6 Gen Z adults are LGBT, Gallup survey shows. And this number could continue to grow. | LGBT Online Media, Marketing and Advertising | Scoop.it

More than half of LGBT adults identify as bisexual, and women are more likely than men to be bisexual, new Gallup survey data shows.

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