LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom

The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom | LGBT Online Media, Marketing and Advertising | Scoop.it
The LGBT Corporate Canadian Index Company is pleased to announce the launch of the first-of-its kind LGBT index for Canada. The LGBT Corporate Canadian Index (the "LGBT CCI") is a benchmark for understanding and measuring LGBT Diversity and Inclusion ("LGBT D&I") within corporate Canada.
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Boston Business Women Conference

Boston Business Women Conference | LGBT Online Media, Marketing and Advertising | Scoop.it
The Boston Business Women Conference will be filled with breakout sessions, inspiring celebrity speakers, learning and networking with other Boston women.
Matt Skallerud's insight:

Join Boston Business Women at the Sheraton Boston Hotel, May 17, 2017 for the Be BOLD Conference for Boston Business Women. Surround yourself with inspiring, BOLD women and experience the power of supporting and being supported. It's going to be a truly memorable day!

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National Gay & Lesbian Chamber of Commerce looking at Tampa for next convention

National Gay & Lesbian Chamber of Commerce looking at Tampa for next convention | LGBT Online Media, Marketing and Advertising | Scoop.it
The 15-year-old organization is the business voice of the LGBT community.
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The Real Reason There Are So Few LGBT Executives

The Real Reason There Are So Few LGBT Executives | LGBT Online Media, Marketing and Advertising | Scoop.it

Trans entrepreneur Vivienne Ming on the queer brain drain in America's boardrooms.

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LGBT Week NYC 2017 Spotlight – LGBT New Media Symposium – May 18, 2017

LGBT Week NYC 2017 Spotlight – LGBT New Media Symposium – May 18, 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

As LGBT Week NYC continues to take shape in the weeks ahead, we’ll be featuring key events coming to you in New York City May 15-19, 2017, a dynamic and exciting series of symposia, conferences, workshops and events, sponsored by Rivendell Media and Argentina Tourism.

Matt Skallerud's insight:

The LGBT New Media Symposium is a new addition to LGBT Week NYC this year… running from 8:30 am to 1:45 pm (including lunch) on Thursday, May 18, 2017, this morning’s sessions include a variety of highly impactful presentations around the theme of LGBT influencers, together with digital media and how this combination can impact your business in an incredibly positive way.

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China's new multibillion-dollar target market: LGBT youth

China's new multibillion-dollar target market: LGBT youth | LGBT Online Media, Marketing and Advertising | Scoop.it

China's Spring Festival, which celebrates the lunar New Year, is the ultimate test for fledgling romances. A partner's invitation to meet family signals commitment; but for China's LGBT population, the holiday creates disproportionate stress. Only 5 percent of them have come out of the closet, and they are, as a group, under remarkable pressure to get married to someone of the opposite sex.

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Pink Triangle Press names David Walberg as executive director

Pink Triangle Press names David Walberg as executive director | LGBT Online Media, Marketing and Advertising | Scoop.it
Walberg succeeds Ken Popert to become second ED in the company’s history
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PRESSING QUESTIONS: Out In Jersey

PRESSING QUESTIONS: Out In Jersey | LGBT Online Media, Marketing and Advertising | Scoop.it

Interview with Publisher Peter Frycki, by Joe Siegel
Location: Trenton, N.J.
Geographic coverage area: New Jersey and contiguous areas of neighboring New York and Pennsylvania

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Multicult Classics Interviews Tinny Titanium

Multicult Classics Interviews Tinny Titanium | LGBT Online Media, Marketing and Advertising | Scoop.it

Titanium Worldwide catered to the LGBT community first; now, it’s after Atlanta residents for the automaker.

Matt Skallerud's insight:

It’s not often that a football team gets to play their first game in a new stadium as reigning world champions. But with their appearance in the Super Bowl this Sunday, the Atlanta Falcons could be exactly that when they christen Mercedes-Benz Stadium next season. This stroke of luck wasn’t part of Mercedes-Benz USA’s original plan to win over Atlanta residents, but for VP of Marketing Drew Slaven, it doesn’t hurt the brand’s chances in a town where the automaker is planting some serious roots.

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Indian brands are discovering feminism and gay rights, not the least because they sell

Indian brands are discovering feminism and gay rights, not the least because they sell | LGBT Online Media, Marketing and Advertising | Scoop.it
Mundane product-driven ads are no longer the standard approach.
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Texas Organizations Launch 'I Pee With LGBT' Campaign

Texas Organizations Launch 'I Pee With LGBT' Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
The ACLU of Texas and Legacy Community Health have released a video to highlight the discriminatory nature of the Texas "Bathroom Bill."
Matt Skallerud's insight:

The 60-second spot, entitled "Taking a Seat, Making a Stand," was created by GSD&M and five-time Academy Award-nominated director Richard Linklater. Through targeted digital Facebook buys, the humorous video will try to encourage Texans to reach out to their state legislators to oppose S.B. 6. The campaign behind this effort is called "I Pee With LGBT" and the hashtags include #IPEEWITHLGBT and #StopBS6.

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Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities

Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities | LGBT Online Media, Marketing and Advertising | Scoop.it

Virtually all diversity suppliers meet or exceed expectations, and top corporate performers in supplier diversity experience no loss in efficiency, according to new research from The Hackett Group, Inc. In addition, they see improved quality and often extract other benefits, including increased market share and access to new revenue opportunities. The research challenges the attitude of many business leaders, who worry that dedicating resources to supplier diversity will divert attention from other strategic activities.

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LGBT Week 2017 is Taking Shape for Best Year Ever

LGBT Week 2017 is Taking Shape for Best Year Ever | LGBT Online Media, Marketing and Advertising | Scoop.it
LGBT Week 2017, May 15-19, 2017 in New York, NY, is taking shape and is set to be our best week’s event thus far!  With an incredible team of partners, including Rivendell Media and Argentina…
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MCC LGBT Network Presents: LGBT Financial Planning in the Trump Era

MCC LGBT Network Presents: LGBT Financial Planning in the Trump Era | LGBT Online Media, Marketing and Advertising | Scoop.it
On Tuesday, March 21st the Manhattan Chamber of Commerce and its LGBT Committee will be hosting “LGBT Financial Planning in the Trump Era” at Microsoft, 11 Times Square. The event will focus on discu
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Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay

Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay | LGBT Online Media, Marketing and Advertising | Scoop.it
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
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Chamber summit highlights LGBT businesses

Chamber summit highlights LGBT businesses | LGBT Online Media, Marketing and Advertising | Scoop.it
Chamber summit highlights LGBT, diversity in business
Matt Skallerud's insight:

The Greater Lehigh Valley Chamber of Commerce had its first LGBT Business Summit at Muhlenberg College's Seegers Union. About 170 people attended the event. The Chamber formed an LGBT Business Council aimed at the Valley's lesbian, gay, bisexual and transgender community in 2012.

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A Mom, Son and Daughter All Vie For Attention of Sexy Pool Man in Coke Spot

A Mom, Son and Daughter All Vie For Attention of Sexy Pool Man in Coke Spot | LGBT Online Media, Marketing and Advertising | Scoop.it

Coke is putting a 2017 spin on sexy. Putting a hot leading man in ads is nothing new for Coke. See the classic Diet Coke "break" ad from the 1990s featuring a shirtless construction worker, and another spot from 2013 starring a gardener.

Matt Skallerud's insight:

But as it begins the next phase of its "Taste the Feeling" campaign, Coke has updated its approach for contemporary times. The new spot spotlights a brother and sister seeking to win affection from a pool boy, only to be outdueled by their mother. The ad, by Santo, is part of a new wave of global spots released this week by the cola giant as it begins year two of "Taste the Feeling," which has made a concerted effort to put the Coke product at the center of all ads.

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LGBT Influencers - How to Evaluate Partnership Opportunities and Structure Them For Success

LGBT Influencers - How to Evaluate Partnership Opportunities and Structure Them For Success | LGBT Online Media, Marketing and Advertising | Scoop.it
Everyone is talking about influencers, but do you know how to talk TO them, and WITH them? Boomer Billy Kolber moderates this panel of influencers, content creators and marketing experts, coaxing them to reveal the keys to success in working with influencers in today's world of YouTube, Facebook, Twitter, Instagram, Snapchat and more! One goal of this panel will be to learn how to evaluate partnership opportunities with influencers, and structure them for success.
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The Human Rights Campaign trolled Republicans at CPAC with an ad on Grindr

The Human Rights Campaign trolled Republicans at CPAC with an ad on Grindr | LGBT Online Media, Marketing and Advertising | Scoop.it
Despite promising to fight for the LGBT community, the Trump administration continues to disrupt LGBTQI progress and equality...fortunately the Human Rights Campaign (HRC) have something to say about it.
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OUT BKK Business Network Launches in Bangkok

OUT BKK Business Network Launches in Bangkok | LGBT Online Media, Marketing and Advertising | Scoop.it

Community of business professionals aims to promote LGBT inclusion. Recently formed Bangkok-based LGBT network OUT BKK launched its Business Network in the city earlier this month.

Matt Skallerud's insight:

The event at SO Sofitel welcomed a large group of LGBT employees and managers to discuss best practices for LGBT inclusion in the country’s businesses.

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Pride and Prejudice Summit: Business as a Catalyst for Change in LGBT Rights

Pride and Prejudice Summit: Business as a Catalyst for Change in LGBT Rights | LGBT Online Media, Marketing and Advertising | Scoop.it
On March 23, 2017, The Economist Events will host its second-annual Pride and Prejudice Summit, a 24-hour event spanning three cities, Hong Kong, London and New York, that will catalyse a fresh global discussion on lesbian, gay, bisexual and transgender (LGBT) diversity and inclusion, particularly by focusing on the economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it.
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National gay chamber report: Georgia fifth in nation in LGBT-owned businesses

National gay chamber report: Georgia fifth in nation in LGBT-owned businesses | LGBT Online Media, Marketing and Advertising | Scoop.it
Money is power, both personally and politically, and the National Gay and Lesbian Chamber of Commerce attempts to quantify how much revenue LGBT-owned businesses create, and how they impact communities across the country by releasing a report called “America’s LGBT Economy.” In Atlanta, there are 44 enterprises that are at least 51 percent LGBT-owned and …
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Inclusive Innovation Arrives in Colombia

Inclusive Innovation Arrives in Colombia | LGBT Online Media, Marketing and Advertising | Scoop.it

For the first time, Bogota in 2017 will host LGBT Confex, bringing an event with seven years of success in Mexico to Colombia’s capital. A historic opportunity for the city to provide a meeting place for professionals, executives, entrepreneurs, suppliers, personalities and students from various sectors who see inclusion and diversity as crucial for marketing now and in the future, LGBT Confex is the only conference of its kind in Colombia and in Latin America.

Matt Skallerud's insight:

Bogota is ready to welcome more than 20 exhibitors and more than 30 speakers and presenters on May 26 and 27, with appointments and presentations about various issues and trends related to the central theme of this year’s conference: “Inclusive Innovation: we create. we innovate. we revolutionize.”

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How Advertisers Are Targeting The Trans Community

How Advertisers Are Targeting The Trans Community | LGBT Online Media, Marketing and Advertising | Scoop.it
It’s nice to be recognized as a demographic, but is this the kind of visibility we need?
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Top LGBT Business, Marketing, Technology & New Media Conferences in 2017

Top LGBT Business, Marketing, Technology & New Media Conferences in 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it
Every year, the number and variety of LGBT conferences with a business-to-business focus on marketing, advertising, technology & new media continue to expand and grow worldwide.  Some of the to…
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