LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
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My CEO Is Transgender Explained

My CEO Is Transgender Explained | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

When Bruce Jenner, the US Olympic Champion of 1976, came out as a trans woman in April 2015, the world was shocked — the all-American hero a transgender? Yes, indeed. In July of the same year, she announced her name as Caitlyn Marie Jenner. She became a transgender activist since then. She starred in the reality TV series "I am Cait", focusing on her gender transition, helping us better understand the emotional roller coaster a transgender person suffers

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Marketing the Rainbow: get woke, go broke

Marketing the Rainbow: get woke, go broke | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Can you just be ‘woke’ as a brand or will that be punished by consumers – and investors? And can a popular celeb or influencer lose star status – and with it brand value – by 1 wrong step? I look at the use of rainbow diversity in communication and the woke aspect of it*.

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Marketing the Rainbow: Alphabet soup

Marketing the Rainbow: Alphabet soup | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

LGBT people are an interesting target group, which should be on the radar of almost every company, and therefore every marketer, as part of “Diversity”. Also read my article “4 reasons to put your diversity into practice + 2 bonus reasons”. But who are we talking about here, and what do we call them?

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Marketing the Rainbow: The process – and all that came before

Marketing the Rainbow: The process – and all that came before | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A new year, a moment to look back. About diversity and inclusion in marketing, and where all that information comes from – and goes. And especially why it is necessary.

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Macy’s Boss Discusses Being an Openly Gay CEO and Trying to Break Groupthink

Macy’s Boss Discusses Being an Openly Gay CEO and Trying to Break Groupthink | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Jeff Gennette says the retailer has made progress to diversify staff and suppliers, but struggles to hold on to diverse middle managers.

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What inclusive advertising looks like for the LGBTQ+ community

What inclusive advertising looks like for the LGBTQ+ community | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Coming out for 'Inclusive Advertising’, our key takeaways from Outvertising Live 2022.

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J&B Whisky Ad Promotes and Celebrates Trans Acceptance

J&B Whisky Ad Promotes and Celebrates Trans Acceptance | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

J&B whiskey ad titled “She,” is promoting trans acceptance and calling on families to support their trans relatives this holiday season.

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Announcing the National Pride Grant for LGBTQIA+ Led Small Businesses

Announcing the National Pride Grant for LGBTQIA+ Led Small Businesses | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Cash grant for 25 small business founders nationwide to be used to support their business, coming June 2023

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Marketing the Rainbow: Gillette between toxic and ally

Marketing the Rainbow: Gillette between toxic and ally | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Gillette arrived late on the rainbow stage, but before the ‘easy year’ 2015, so they don’t get many demerits for that. They have done a number of remarkable campaigns in various countries (but especially the US home market), including attention for trans persons. The rainbow support seems to come mainly from parent company P&G, but all in all, Gillette is doing reasonably well. I still miss the support for charities: they score a 7.

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LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic

LGBT Representation in Ads Has Grown, but Many Consumers Find It Inauthentic | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Marketing campaigns regularly feature characters who are identifiably gay or transgender, but many consumers say such representation can feel inauthentic and some advocates argue marketers are missing opportunities to engage with the LGBT audience.

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Two-Thirds of LGBTQ+ Gen Z Would Leave Their Job If They Can’t Be Out at Work, Reveals New Research

Two-Thirds of LGBTQ+ Gen Z Would Leave Their Job If They Can’t Be Out at Work, Reveals New Research | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
New research carried out by myGwork has revealed that 66% of LGBTQ+ Generation Z in the UK and US would leave their job if they couldn’t be out at work.
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Consumers want more authenticity in LGBTQ+ ad representation: study

Consumers want more authenticity in LGBTQ+ ad representation: study | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A new report from Do the WeRQ and DISQO reveals that while more consumers are seeing LGBTQ+ people in ads, visibility alone isn’t enough.

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Vevo Launches Out Loud Ad Package Targeting Videos From LGBTQ+ Artists

Vevo Launches Out Loud Ad Package Targeting Videos From LGBTQ+ Artists | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Sponsors can appeal to the 21% of Gen Z that identify as lesbian, gay, bisexual or transgender

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Outvertising gives classic ads an inclusive rewrite

Outvertising gives classic ads an inclusive rewrite | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The advocacy group for LGBTQIA+ inclusion in advertising and marketing, highlights the importance of inclusive language

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Why did Burberry's LGBTQ focused Valentine's Day Ad Cause Such a Ruckus

Why did Burberry's LGBTQ focused Valentine's Day Ad Cause Such a Ruckus | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The question is, how did Burberry get it so wrong with the ad and how can brands do better when it comes to activist marketing, social issues and attempts to be inclusive? MARKETING-INTERACTIVE spoke to advertisers to find out more.

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M&M’s causes Chinese supremacy and lesbian invasion

M&M’s causes Chinese supremacy and lesbian invasion | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Last week, a special edition of M&M’s came out, which made the panties of all conservative media get in a twist. How to turn a candy into a national drama: woke, lesbian, non-binary, trans and androgynous are all qualifications that were reviewed. Mind you, it’s about candy.

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Marketing the Rainbow: Amstel – I Am What I Am and other pearls

Marketing the Rainbow: Amstel – I Am What I Am and other pearls | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Since Dutch beer brand Amstel (part of the Heineken group) committed to attaching the values Inclusion & Diversity to their brand, they have made a splash with relevant and beautiful content, including collaborations with LGBT charities. So far most of these campaigns are limited to Brazil. For these the global brand scores 8.5/10. Now, let’s extend this beautiful vision and content to other markets.

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London, Ontario-based LGBTQ+ business booming thanks to TikTok

London, Ontario-based LGBTQ+ business booming thanks to TikTok | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

TikTok has recognized London-based LGBTQ+ business, Rainbow Certified, as one of Canada’s favourite brands on the platform for 2022. The business was created in December 2019 and creates and ships Pride merchandise, like stickers, pins, shirts and Christmas ornaments.

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Watch: Spanish whisky commercial with trans storyline is making YouTube cry

Watch: Spanish whisky commercial with trans storyline is making YouTube cry | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

This Spanish J&B Whisky commercial with an emotional storyline about the acceptance of a trans family member has gotten millions of views on YouTube.

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Workers and consumers say they're likely to favor pro-LGBTQ businesses, new study says

Workers and consumers say they're likely to favor pro-LGBTQ businesses, new study says | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A new report reveals companies that stay silent on LGBTQ issues could turn off their customers and employees.

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WPP launches Beyond The Rainbow, an investigative report on LGBTQIA marketing and its future

WPP launches Beyond The Rainbow, an investigative report on LGBTQIA marketing and its future | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Spearheaded by an all-queer team the findings reveal insightful data calling for more authentic representation in advertising - Do you tire of organisations and brands only showing support for the LGBTQIA community during Pride month? Do you struggle to find content made by and for the…

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Independent queer media matters, and we’re all in it together 

Independent queer media matters, and we’re all in it together  | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Here’s why we’re over the moon that Autostraddle has reached its fundraiser goal 

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Grindr Public Listing Can’t Keep It Casual

Grindr Public Listing Can’t Keep It Casual | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The gay-dating platform will probably get the slow fade from investors in this market.

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Why mass marketing will not work on Gen Z – it’s all about subcultures

Why mass marketing will not work on Gen Z – it’s all about subcultures | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Research from Horizon Media finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures -- and these trends are moving faster than ever before.

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Superficial corporate attempts to show LGBTQ solidarity might be doing more harm than good. Their latest data analysis proves it

Superficial corporate attempts to show LGBTQ solidarity might be doing more harm than good. Their latest data analysis proves it | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A survey of 9,360 consumers provides some of the earliest evidence of the negative consequences of rainbow-washing.