LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Hornet Names Stephan Horbelt As Executive Editor Of Content

Hornet Names Stephan Horbelt As Executive Editor Of Content | LGBT Online Media, Marketing and Advertising | Scoop.it

The former editor in chief of Frontiers helped turn that publication into the leading glossy serving the Southern California LGBT community

Matt Skallerud's insight:

Hornet, the world's second largest gay social network, today announced that Stephan Horbelt will join the brand's growing executive team as executive editor. He is charged with leading the brand's content development strategy. Horbelt comes to Hornet from Frontiers Media, where he spent the last four years as editor in chief of Frontiers. Horbelt will be based out of Los Angeles and report to Hornet CEO Christof Wittig.

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LGBT New Media Expo Las Vegas – Dec 13, 2016

LGBT New Media Expo Las Vegas – Dec 13, 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBT New Media Expo & Trade Show is now less than one week away, on December 13th from 2 to 6 pm at the Vdara Hotel in Las Vegas… we’ll have a full house of exhibitors, and the attendee RSVPs are through the roof, with both the CMI Tourism folks coming at the beginning of the trade show & expo, and the local Las Vegas business community coming towards the latter half of the trade show & expo.

Matt Skallerud's insight:

We have two new presentations scheduled… one by the Q.Digital team entitled “Connecting to LGBTQ’s via Publisher Partners, Influencers & Branded Content” and the 2nd by Revry.TV entitled “Beyond YouTube: The Rise of Premium Digital Platforms“.

 

After the trade show & expo, the folks at QVegas and Gay.Vegas have put together an after-party reception at the Clique Bar & Lounge inside the Cosmopolitan Hotel, next door to our venue at the Vdara. This event is from 7-9 pm, and includes open bar hosted by QVegas Magazine, Gay.Vegas and the Clique Bar & Lounge from 7-8 pm.

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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

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'PINK ECONOMY' in China set to soar as companies target LGBT community

'PINK ECONOMY' in China set to soar as companies target LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

A new business model is coming to China as entrepreneurs begin developing products for the rapidly emerging market. 

Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China's emerging "pink economy", a new business model that caters mainly to the lifestyles and demands of the LGBT community.

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LGBTMPA Interviews Matt Skallerud of Pink Banana Media

LGBTMPA Interviews Matt Skallerud of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTMPA takes a moment to chat with Matt Skallerud, President of Pink Banana Media.  As Pink Banana Media's focus is on helping clients target their specific LGBT demographic online, LGBTMPA had contracted with Pink Banana Media to help bring initial awareness to its launch, as well as help it to develop a social media presence online.

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LGBTMPA Interviews Gary Murakami

LGBTMPA Interviews Gary Murakami | LGBT Online Media, Marketing and Advertising | Scoop.it

"Life's most persistent and urgent question is, What are you doing for others?" -Martin Luther King, Jr.

Matt Skallerud's insight:

LGBTMPA takes a moment to chat with Gary Murakami, CMP, CMM, Director of Global Sales for MGM Resorts International to get his insights and thoughts on the importance of professional involvement in industry associations and specifically, LGBTMPA. Gary is currently on the Board of Directors for Professional Convention Management Association (PCMA) and a member of the Convention Industry Council APEX Standards Committee. He is also actively involved in LGBT organizations including serving as Chair of the International Gay & Lesbian Travel Association (IGLTA) Foundation Board of Directors and Chair for the Out & Equal San Francisco Bay Area Affiliate.

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GCN And the Irish LGBT Community

GCN And the Irish LGBT Community | LGBT Online Media, Marketing and Advertising | Scoop.it

Nominated for Editor of the Year at the Irish Magazine Awards, Brian Finnegan reflects on the massive journey GCN has taken since it was first published 28 years ago.   Yesterday I was at the Today FM studios to contribute to an item on The Matt Cooper Show, when one of the researchers said to me...

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Nine Amazing Startups Led by #LGBT Entrepreneurs Show Us How Great America Is

Nine Amazing Startups Led by #LGBT Entrepreneurs Show Us How Great America Is | LGBT Online Media, Marketing and Advertising | Scoop.it

Nine amazing startups led by #LGBT entrepreneurs showed us what they’re made of today at #StartOutDemoDay hosted by Twitter NYC and StartOut — 4 out of 9 were led by women, 1 by a Trans entrepreneur.

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Diesel's latest campaign stars transgender models

Diesel's latest campaign stars transgender models | LGBT Online Media, Marketing and Advertising | Scoop.it
Diesel has cast transgender models Loiza Lamers and Ben Melzer for its collection with German retailer All About You. They both star in a behind-the-scenes style video.
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Kinkster Brands NYC, New Gay Owned Company Established in New York City

Kinkster Brands NYC, New Gay Owned Company Established in New York City | LGBT Online Media, Marketing and Advertising | Scoop.it

With its launch of Kinkster MAG in fall 2015 followed by its apparel and merchandise branded as Kinkster NYC shortly after the publication, the seeds were sown for the formal establishment of Kinkster Brands NYC in fall 2016.

Matt Skallerud's insight:

Founder Corey Wesley and co-owner John S. Myers launched Kinkster MAG in fall 2015 in part because they never felt like they were a part of a single community but rather they existed within many communities. The stereotypical images prominent in traditional gay media outlets offered little for them to connect with and led them to believe there was a specific norm within the LGBT community. As they came of age, met others, and experienced different people and environments, they learned that like most groups and subgroups what's considered "normal" is far more complicated and nuanced than what media and society had them believing.

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Hey LGBT Las Vegas, Do You Speak Twitter (and Instagram)?

Hey LGBT Las Vegas, Do You Speak Twitter (and Instagram)? | LGBT Online Media, Marketing and Advertising | Scoop.it
Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limi
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Why Aren’t Advertisers Interested In Selling Stuff To Lesbians?

Why Aren’t Advertisers Interested In Selling Stuff To Lesbians? | LGBT Online Media, Marketing and Advertising | Scoop.it

Stereotypes of lesbians as frumpy shut-ins who don’t care about nightlife or fashion hurts media outlets aimed at queer women, which rely on ad revenue to survive.

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Hallmark Just Brightened its Christmas Ad Campaign with an Adorable Gay Couple

Hallmark Just Brightened its Christmas Ad Campaign with an Adorable Gay Couple | LGBT Online Media, Marketing and Advertising | Scoop.it
Trimming the Christmas tree in a new home is a rite of passage for all kinds of families, including gay bilingual ones. And Hallmark addresses the latter.
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HRC launches 2017 Corporate Equality Index in Mexico City

HRC launches 2017 Corporate Equality Index in Mexico City | LGBT Online Media, Marketing and Advertising | Scoop.it
The Human Rights Campaign on Tuesday launched its 2017 Corporate Equality Index at an event that took place in Mexico City.
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Ex-Fab Founder Jason Goldberg Scores Funding for New Startup

Ex-Fab Founder Jason Goldberg Scores Funding for New Startup | LGBT Online Media, Marketing and Advertising | Scoop.it

The co-founder of Fab.com, once dubbed the Tech Titanic, is at it again, with the "social conversation" tool Pepo.

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Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director

Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director | LGBT Online Media, Marketing and Advertising | Scoop.it

Click here to edit the Logo, the Emmy® award-winning and leading entertainment brand inspired by the LGBTQ community, today announced that Matthew Breen would be joining the network as Editorial Director. Breen comes to Logo from The Advocate and Out magazines, where he served as editor-in-chief and deputy editor, respectively

Matt Skallerud's insight:

of Connected Content at Logo/VH1 where he’ll be responsible for leading the editorial strategy for New Now Next, Logo’s home for the latest in pop culture, music, movies, TV, news and more, as well as the network’s digital properties.

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17 Agencies Form Diversity Network

17 Agencies Form Diversity Network | LGBT Online Media, Marketing and Advertising | Scoop.it

Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. 

Matt Skallerud's insight:

The network, defined as “diversity of thought,” includes Alom, BaselineGroupNY, Boost Rewards and Glue, each selected to represent and highlight gender, sexual orientation, race and cultural diversity. That mission is underscored with their memberships in organizations such as the National Minority Supplier Development Council, the Women Business Enterprise National Council and the National Gay & Lesbian Chamber of Commerce.

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PRESSING QUESTIONS: Echo Magazine of Phoenix

PRESSING QUESTIONS: Echo Magazine of Phoenix | LGBT Online Media, Marketing and Advertising | Scoop.it
Interview with Managing Editor KJ Philp by Joe Siegel Geographic coverage area: Arizona: Greater Phoenix Area, Flagstaff, Tucson
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Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?

Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!

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Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists

Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists | LGBT Online Media, Marketing and Advertising | Scoop.it
With 3 million active users, Hornet is the top hookup app in France, Taiwan, Brazil and Russia.
Matt Skallerud's insight:
 

While it’s not as big as Grindr, the gay dating app Hornet took a big step forward: The company has secured an$8 million investment from Ventech China, a Shanghai-based venture capitalist firm.

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VIDEO: BVW Jewelers - The One You Love

Showing once again why BVW Jewelers celebrates everyone who finds love. #loveislove BVW Jewelers – Extraordinary Never Ordinary

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250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference

250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference | LGBT Online Media, Marketing and Advertising | Scoop.it
1st China LGBT Advertising Showcase, Annual Community Report Released
Matt Skallerud's insight:

WorkForLGBT, leading a coalition including YouGov, Dan Lan / Blued, Rela, and Weber Shandwick, and supported by more than 20 LGBT (lesbian, gay, bisexual, and transgender) cooperative partners across China, held the 3rd Annual China Pink Market Conference on Monday, November 14th at the Langham Xintiandi Hotel Shanghai. 

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Marketing Pioneer Robyn Streisand Named To OUT100

Marketing Pioneer Robyn Streisand Named To OUT100 | LGBT Online Media, Marketing and Advertising | Scoop.it

New York City CEO Robyn Streisand joins Ellen DeGeneres and Tom Ford on OUT magazine's 2016's OUT100 list, an annual event which honors the world's most compelling lesbian, gay, bisexual and transgender individuals. Streisand's appearance on the high-profile list is credited to her role as a thought leader in contemporary marketing.

Matt Skallerud's insight:

OUT magazine is the leading publication providing an LGBT perspective on style, entertainment, fashion, the arts, politics, culture and the world at large. Their much-anticipated list of honorees includes actors, writers, politicians, activists, athletes and entrepreneurs. On Streisand's inclusion, the magazine cited Streisand's mastery of marketing and the visibility she had brought to the LGBT community.

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Twitter Puts Visual Hashtags on a Sweeping Series of Issue-Themed Outdoor Ads for the Election

Twitter Puts Visual Hashtags on a Sweeping Series of Issue-Themed Outdoor Ads for the Election | LGBT Online Media, Marketing and Advertising | Scoop.it
A week out from Election Day, Twitter is launching a big out-of-home ad campaign that uses visual hashtags—i.e., the hashtag symbol paired with images—to position the site as the place where conversations are happening about the real issues at stake on Nov. 8.
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