LGBTQ+ Online Media, Marketing and Advertising

When Bruce Jenner, the US Olympic Champion of 1976, came out as a trans woman in April 2015, the world was shocked — the all-American hero a transgender? Yes, indeed. In July of the same year, she announced her name as Caitlyn Marie Jenner. She became a transgender activist since then. She starred in the reality TV series "I am Cait", focusing on her gender transition, helping us better understand the emotional roller coaster a transgender person suffers

Can you just be ‘woke’ as a brand or will that be punished by consumers – and investors? And can a popular celeb or influencer lose star status – and with it brand value – by 1 wrong step? I look at the use of rainbow diversity in communication and the woke aspect of it*.

LGBT people are an interesting target group, which should be on the radar of almost every company, and therefore every marketer, as part of “Diversity”. Also read my article “4 reasons to put your diversity into practice + 2 bonus reasons”. But who are we talking about here, and what do we call them?

A new year, a moment to look back. About diversity and inclusion in marketing, and where all that information comes from – and goes. And especially why it is necessary.

Jeff Gennette says the retailer has made progress to diversify staff and suppliers, but struggles to hold on to diverse middle managers.

Coming out for 'Inclusive Advertising’, our key takeaways from Outvertising Live 2022.

J&B whiskey ad titled “She,” is promoting trans acceptance and calling on families to support their trans relatives this holiday season.

Cash grant for 25 small business founders nationwide to be used to support their business, coming June 2023

Gillette arrived late on the rainbow stage, but before the ‘easy year’ 2015, so they don’t get many demerits for that. They have done a number of remarkable campaigns in various countries (but especially the US home market), including attention for trans persons. The rainbow support seems to come mainly from parent company P&G, but all in all, Gillette is doing reasonably well. I still miss the support for charities: they score a 7.

Marketing campaigns regularly feature characters who are identifiably gay or transgender, but many consumers say such representation can feel inauthentic and some advocates argue marketers are missing opportunities to engage with the LGBT audience.

New research carried out by myGwork has revealed that 66% of LGBTQ+ Generation Z in the UK and US would leave their job if they couldn’t be out at work.

A new report from Do the WeRQ and DISQO reveals that while more consumers are seeing LGBTQ+ people in ads, visibility alone isn’t enough.

Sponsors can appeal to the 21% of Gen Z that identify as lesbian, gay, bisexual or transgender

The advocacy group for LGBTQIA+ inclusion in advertising and marketing, highlights the importance of inclusive language

The question is, how did Burberry get it so wrong with the ad and how can brands do better when it comes to activist marketing, social issues and attempts to be inclusive? MARKETING-INTERACTIVE spoke to advertisers to find out more.

Last week, a special edition of M&M’s came out, which made the panties of all conservative media get in a twist. How to turn a candy into a national drama: woke, lesbian, non-binary, trans and androgynous are all qualifications that were reviewed. Mind you, it’s about candy.

Since Dutch beer brand Amstel (part of the Heineken group) committed to attaching the values Inclusion & Diversity to their brand, they have made a splash with relevant and beautiful content, including collaborations with LGBT charities. So far most of these campaigns are limited to Brazil. For these the global brand scores 8.5/10. Now, let’s extend this beautiful vision and content to other markets.

TikTok has recognized London-based LGBTQ+ business, Rainbow Certified, as one of Canada’s favourite brands on the platform for 2022. The business was created in December 2019 and creates and ships Pride merchandise, like stickers, pins, shirts and Christmas ornaments.

This Spanish J&B Whisky commercial with an emotional storyline about the acceptance of a trans family member has gotten millions of views on YouTube.

A new report reveals companies that stay silent on LGBTQ issues could turn off their customers and employees.

Spearheaded by an all-queer team the findings reveal insightful data calling for more authentic representation in advertising - Do you tire of organisations and brands only showing support for the LGBTQIA community during Pride month? Do you struggle to find content made by and for the…

Here’s why we’re over the moon that Autostraddle has reached its fundraiser goal 

The gay-dating platform will probably get the slow fade from investors in this market.

Research from Horizon Media finds mass marketing is unlikely to work for Gen Z, which tends to reject mainstream pop culture and embrace niche cultures -- and these trends are moving faster than ever before.

A survey of 9,360 consumers provides some of the earliest evidence of the negative consequences of rainbow-washing.