LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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LGBTQ+ Media Companies: Content Creators or Content Distributors?

LGBTQ+ Media Companies: Content Creators or Content Distributors? | LGBT Online Media, Marketing and Advertising | Scoop.it

Are you an LGBTQ+ media company that is more focused on the CREATION of content, either written or video? Or are you more focused on the DISTRIBUTION of content, primarily via social media? Or are you both?

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Chicago alt-weekly survives column clash, going nonprofit

Chicago alt-weekly survives column clash, going nonprofit | LGBT Online Media, Marketing and Advertising | Scoop.it

Chicago's famed alt-weekly is expected to become a nonprofit this month after the sale was nearly derailed over a co-owner’s column opposing COVID-19 vaccine requirements for children

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Is It Time To Rethink Your PR Strategy?

Is It Time To Rethink Your PR Strategy? | LGBT Online Media, Marketing and Advertising | Scoop.it

It's this new marketing environment, especially as it pertains to social media, that we are focusing on. Press releases should now be split into two components: the press release itself, and the press release posted on the PR company's website in the form of an article. This article must have links, photos, and videos embedded into this article so that it captures the attention of the reader. To further guarantee that LGBTQ+ media pick up the story, there should be additional links to high-resolution photos, as well direct links to videos that can easily be embedded on other sites.

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Greg Louganis: One of the Greatest Divers in History

Greg Louganis: One of the Greatest Divers in History | LGBT Online Media, Marketing and Advertising | Scoop.it

Greg Louganis, four-time Olympic gold medalist, is thought by many to be one of the greatest divers in history.

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Gaydio presenter launches broadcast PR agency and signs up first client

Gaydio presenter launches broadcast PR agency and signs up first client | LGBT Online Media, Marketing and Advertising | Scoop.it

The broadcast PR agency pledges to end 'Pitch & Switch', which it explained is an industry-wide issue.

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Starting Your LGBTQ-Friendly Business: What You Need to Know

Starting Your LGBTQ-Friendly Business: What You Need to Know | LGBT Online Media, Marketing and Advertising | Scoop.it

As an aspiring entrepreneur, starting an LGBTQ-friendly business benefits you financially — and it makes your local community more inclusive of others who identify as lesbian, gay, bisexual, transgender, or queer. LGBTQ employees often face stigma and discrimination in the workplace — preventing them from opening up and sharing details about their personal lives — but queer entrepreneurs can help to change that.

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Marketing the Rainbow: transgender persons as a target group

Marketing the Rainbow: transgender persons as a target group | LGBT Online Media, Marketing and Advertising | Scoop.it

March 31 is International Transgender Day of Visibility. A good moment to take a look at transgender people in advertising.

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Marketing the Rainbow: 5 videos that went viral

Marketing the Rainbow: 5 videos that went viral | LGBT Online Media, Marketing and Advertising | Scoop.it

We all want to go viral, don’t we? But can it also be for the wrong reasons? Or is viral = viral = good? Alfred Verhoeven looked at the most visited videos on his YouTube channel and the reasons for that attention.

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Case Study: Uber

Uber Technologies is a peer-to-peer ridesharing, food delivery, and transportation network company headquartered in San Francisco, with operations in 633 cities worldwide. Its platforms can be accessed via its websites and mobile apps. The name “Uber” is a reference to the colloquial word meaning “topmost” or “super”. Uber has been a pioneer in the sharing economy, so much so that the changes in industries as a result of it have been referred to as Uberisation.

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Case Study: Tobacco

Case Study: Tobacco | LGBT Online Media, Marketing and Advertising | Scoop.it

Tobacco is probably one of the most controversial products in FMCG (Fast Moving Consumer Goods) marketing - and Marketing the Rainbow. "Big Tobacco" has shown a particular interest in the LGBT demographic - after being beaten back in its controversial efforts to woo blacks and women.

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Actions List Aims to Improve Ad Workplace LGBTQ+ Inclusivity

Actions List Aims to Improve Ad Workplace LGBTQ+ Inclusivity | LGBT Online Media, Marketing and Advertising | Scoop.it

The team at Outvertising created the advice based on consultation with HR professionals.

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Marketing the Rainbow: from representation to respect

Marketing the Rainbow: from representation to respect | LGBT Online Media, Marketing and Advertising | Scoop.it

In the course of Alfred Verhoeven's PhD research Marketing the Rainbow, he came to some unexpected conclusions and discovered trends, virals, bloopers and gems. He went in search of the answer to the question “Does the Gay Consumer even exist?”. He can probably give away the answer: “No, but the gay consumer does exist” (subtle difference, but very important). He has elaborated on a few important points in the article below, with hyperlinks to previous articles and illustrative videos on YouTube if you want to read or watch further.

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Our Top LGBTQ+ Marketing Programs for 2022

Our Top LGBTQ+ Marketing Programs for 2022 | LGBT Online Media, Marketing and Advertising | Scoop.it

Introducing our most popular LGBTQ+ advertising & marketing offerings in 2022, as businesses ranging from destinations to film, from music to health... begin LGBTQ+ outreach again, being creative with less $$$ to spend by focusing more carefully on their exact LGBTQ+ demographic.

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Pride Month Marketing: Is It for You? (Dos & Don'ts)

Pride Month Marketing: Is It for You? (Dos & Don'ts) | LGBT Online Media, Marketing and Advertising | Scoop.it

How can your business do Pride Month marketing right? Our expert shares tips, ideas, and insights to help guide you.

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Haters and trolls: the ‘letter to the editor’ of the 21st century

Haters and trolls: the ‘letter to the editor’ of the 21st century | LGBT Online Media, Marketing and Advertising | Scoop.it

In the past you had “hecklers”, people who loudly commented on the performing artist during a stage performance or comedy program. This was pretty much followed by letters to the editor, where readers, citizens or concertgoers could vomit (because it was more often negative than positive).

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Curve Magazine Isn't Done Shaping Lesbian Culture

Curve Magazine Isn't Done Shaping Lesbian Culture | LGBT Online Media, Marketing and Advertising | Scoop.it

Founder Franco Stevens created one of the world's most successful magazines for queer women. Here's how she's evolving the brand today.

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Niche Market Targeting Spotlight: BEARS

Niche Market Targeting Spotlight: BEARS | LGBT Online Media, Marketing and Advertising | Scoop.it

There are a myriad of communities within the millions of LGBTQ+ people online, ranging from theatre lovers, sports fans, auto enthusiasts, movie lovers and more. One of the strongest is the BEAR community. Not only do we have a strong online presence with our #ILoveGay network on Twitter... we also work closely with some of the strongest LGBTQ+ media focusing specifically on the BEAR community.

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KLM Airlines - LGBTQ+ Marketing Case Study

KLM Airlines - LGBTQ+ Marketing Case Study | LGBT Online Media, Marketing and Advertising | Scoop.it

For a company that operates in an industry where a higher than average percentage of employees is LGBT, but even when measure along more neutral parameters, KLM has been quite late in Marketing the Rainbow.

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Oreo Cookie Tweets LGBT Ad of Gay Man 'Coming Out' to His Family And Conversatives Are Fuming

Oreo Cookie Tweets LGBT Ad of Gay Man 'Coming Out' to His Family And Conversatives Are Fuming | LGBT Online Media, Marketing and Advertising | Scoop.it

The film, which depicts a gay man struggling to come out to his extended family, evoked some strong reactions from conservatives on Twitter.

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US LGBTQ spending surpasses 1.4 Trillion Dollars in 2021 – according to The Pride Co-op

US LGBTQ spending surpasses 1.4 Trillion Dollars in 2021 – according to The Pride Co-op | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ+ is the fastest growing minority segment in the US according to census data. The Pride Co-op, a LGBTQ-focused market research and intelligence agency

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Netflix Pop-Up Store Promotes Same-Gender Parental Message

Netflix Pop-Up Store Promotes Same-Gender Parental Message | LGBT Online Media, Marketing and Advertising | Scoop.it

The campaign titled 'HOM' was created by Dude to address the family issues of the LGBTQ+ community

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This Transgender CEO Has a Hiring Lesson for All Business Leaders. It Upends What We Know About Diversity and Inclusion.

This Transgender CEO Has a Hiring Lesson for All Business Leaders. It Upends What We Know About Diversity and Inclusion. | LGBT Online Media, Marketing and Advertising | Scoop.it

Diversity is a number. Inclusion is an intentional practice -- and all leaders need to get on board.

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Marketing the Rainbow: looking for a partner

Marketing the Rainbow: looking for a partner | LGBT Online Media, Marketing and Advertising | Scoop.it

In Marketing the Rainbow, Alfred Verhoeven mainly looked for the if, why and how of mainstream brands and organizations that want to reach the LGBT consumer.

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5 questions with Dana Piccoli, News is Out project manager

5 questions with Dana Piccoli, News is Out project manager | LGBT Online Media, Marketing and Advertising | Scoop.it

Dana Piccoli recently joined LMA as project manager for News is Out: National Queer Media Collaborative, with initial funding from the Google News Initiative Innovation Challenge, focused on business sustainability and producing great journalism.

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Case Study: Toyota

Case Study: Toyota | LGBT Online Media, Marketing and Advertising | Scoop.it

As early as 1992 Toyota showed us diversity in their commercials. A print advertisement in Australia presented a "family car", which was the property of two guys and their dog.

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