LGBT Online Media, Marketing and Advertising

Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review. 

The director of “Wonderfully Made — LGBTQ+R(eligion)” is on the cover of Rage Monthly.  In the accompanying article, Yuval discusses the importance of representation within entertainment and media.

A recurring perception of queer and lesbian-identified women in the United States is that they don’t buy anything. Unlike their queer male counterparts, many advertisers aren’t looking to court a lesbian consumer base...

We found this Twitter case study on how they helped launch Love, Victor on Hulu a perfect analysis of some of the strategy we've been using here at Pink Media over the past few years. Focusing on the pre-release of the film with a well-made, sneak peak trailer starts a campaign that can be carried forward for months with additional film content, watch parties, cast interviews and additional advertising using Twitter's video website cards... all strengths we have here at Pink Media and the #ILoveGay Twitter Network!

Reporting on representation and inclusion on television is always a good news/bad news sort of thing, because, yes, diversity on screen is increasing and that’s good, but things are still not good enough and in general not in line with, you know, actual reality. That’s the big takeaway from Nielsen’s latest Diverse Representation and Inclusion on TV Report, which breaks down the numbers of diversity and inclusion across the 300 most-viewed television shows.

...as a member of IBM’s LGBTQ+ council, and govt sponsor for certainly one of our LGBTQ+ groups, I wish to share the methods during which our firm has made a distinction with methods for variety and inclusion and a protracted historical past supporting marginalized workers throughout a number of dimensions.  

Egon Zehnder, the world’s leadership advisory firm, and Out Leadership, the first and only global platform for CEOs and multinational companies to advocate for LGBTQ+ inclusion and equality, today announce a partnership aimed at promoting LGBTQ+ representation at senior levels of business.

Oreo and PFLAG have released a limited edition rainbow cookie in celebration of LGBTQ+ History Month.

Wynne Nowland’s life-changing transition stirred surprise, support and new challenges at the company she runs.

In the 90s Subaru ran one of the most progressive ad campaigns. Daring to be different, it laid the blueprint for future all future LGBTQI+ marketing.

The goal of the SPEII is to quantify the unrealized potential of “out” high-growth LGBTQ+ entrepreneurs, for the benefit of the US economy at large.

Apple, Disney, Nike, some of the brands doing the best with LGBTQs; Ability to respond to Covid-19, a top concern; Majority will vote in November elections and are stressed out

With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.

"This is, without a doubt, a major win for LGBT businesses," said Justin Nelson, the president and cofounder of the National LGBT Chamber of Commerce.

Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.

"I really feared that when I came out at RebelMouse I would lose clients, I would lose employees, I would lose board members, and I am really proud to say... the opposite happened."

The brand has gone from "most hated" to perhaps one of the most progressive when it comes to diversity, equity and inclusion.

New .gay domains now available will proudly signify more inclusive and safer online spaces - Domain registry Top Level Design today announced the public launch of top-level domain (TLD) “.gay”, enabling consumers, businesses and registrars to join together online in a new way – taking up the banner in honor of every LGBTQ pioneer who helped pave the way, from the first Pride march 50 years ago, to today. 

Facebook is here to drive business equality for LGBTQI women, providing an insight into what we want from brands... Cast your mind all the way back to April earlier this year and you might remember a little event that happened by the name of Lesbian Visibility Week. It was a week of…

HRC and Showtime aim to help support and preserve businesses that serve the LGBTQ+ community with a focus on LGBTQ+ people of color, women and the transgender community.

The Black Lives Matter movement and the Pride movement share the same foundations: they're both movements against the systematic oppression of marginalized groups. Here's how brands can appeal to the LGBTQ community through an intersectional lens.

The NASDAQ employees take pride in making NASDAQ the leading company that it is, with respect for their diverse backgrounds and colleagues included. In the #NasdaqFam Pride series, they will be featuring members from the OPEN (Out Proud Employees of Nasdaq) and learn about how they are pushing for positive change for LGBTQ+ people in the workplace.