LGBT Online Media, Marketing and Advertising

Opinion: Take note from younger generations while creating campaigns.

Big Gay Ice Cream has grown from an ice cream truck to brick-and-mortar locations to now having a full retail line in stores on both coasts.

The first national network of independent, inclusive public relations and marketing firms launches today aiming to change the way the industry communicates to, for and with multicultural and LGBTQ communities. The Change Agencies is the first-of-its-kind national collective of PR firms to offer inclusive communications services to effectively represent, engage and connect with African American, Asian American, Latinx and LGBTQ communities.

On June 6, in anticipation of the 50th anniversary of the Stonewall Uprising, the PR Museum is holding a panel discussion called The LGBTQ Experience in Public Relations: Stories that Shaped Our Profession, Our Values and Our Future. The event, along with the numerous others examining issues of diversity and inclusion, begs the question: Is the PR industry as LGBTQ-friendly as some might assume? PRWeek asked six PR pros to evaluate today’s comms industry and speak about their experience as a member of the LGBTQ community in PR.

With all of the excitement coming to New York City in 2019 with World Pride and the 50th Anniversary of Stonewall, we are pleased to announce that LGBT Week NYC will be held June 17-28, 2019, over a 2-week period, as an official partner of #WorldPride2019!

In this episode we discussed about the importance of technology and social media in accelerating the message of acceptance, the role #ILoveGay have played in LGBTQ travel and tourism space.

After chairman Guido Barilla rebuked gay families on national radio, his CEO spent five years cleaning up the company’s reputation.

“Game of Thrones” and “RuPaul’s Drag Race” are especially popular among the newly counted group. At the other end of the spectrum, there’s “Hannity.” The No. 1 show? “The Conners.”

Today the LGBT Meeting Professionals Association (LGBT MPA) announce the results of independent research revealing the make-up of the organization’s growing membership and its projected financial and industry impact.

Ralph Lauren is trying to attract new generations of consumers by including a more diverse range of people in its campaign.

Sarah explains how she’s dealt with discrimination, who has inspired her career, and what International Women’s Day represents to her.

Who knew a toilet paper ad could be so controversial...

Whitman Insight Strategies and BuzzFeed News did a national poll for pride — LGBTQ people overestimate their share of the population and say Instagram is making them sad.

In 2019, LGBTQ-themed ads are all over the place. And they’re now more diverse than ever. WSJ’s Spencer Macnaughton takes a look at how these ads have evolved over the last five decades.

A growing number of lesbian, gay, bisexual and transgender business owners are seeking certification that helps them get contracts with big companies that have supplier diversity and inclusion programs

Developing collections around popular events has become a significant strategy for MeUndies in 2019.

After hitting headlines in January over its toxic masculinity ad, Gillette is tackling gender once again as it swears to embrace and promote inclusive representations of gender in #MyBestSelf campaign.

How good would it be to have personalized recommendations of places to stay and things to do delivered to your phone when you’re traveling? Don’t just rely on the usual websites offering you the standard tourist advice… get GreetGay, a new travel app that has been created to help you navigate great accommodation and services …

The liquor icon died at age 78, but his work with artists like Andy Warhol and Keith Haring lives on.

Over the years, we've had the opportunity to work with some incredible partners along the way. In the world of programmatic, digital ad buying, we were doing this in-house successfully for a number of years, but after we met Jeff Hastedt and his team from Brkthru Digital, we realized we had A LOT to learn about how to take hyper-targeting of the LGBTQ consumer via banner ads to a whole, new level!

Publishers of the 12 largest LGBT newspapers in America met in Detroit on April 10 and 11 for the annual meeting of the National LGBTQ Media Association. Jan Stevenson and Susan Horowitz, co-publishers of member paper Between The Lines, hosted the two-day gathering.

Today an alliance of diverse chambers of commerce, in collaboration with Wells Fargo, launched a new Chamber Leadership Development Program to support diverse entrepreneurs in the U.S. The alliance includes the National LGBT Chamber of Commerce, the U.S. Black Chambers Inc., the U.S. Hispanic Chamber of Commerce, and the US Pan Asian American Chamber of Commerce Education Foundation.

Marc Coleman is a Philadelphia success story by any means. He grew up in North Philadelphia and went to high school in Willingboro, N.J. From there, it was on to Princeton and Temple universities. Today, his digital agency The Tactile Group has 20 employees and he hopes to hire five more by the end of this year.