LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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GLAAD Amplified: LGBTQ Voices in Advertising

GLAAD Amplified: LGBTQ Voices in Advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

Advertising Week's Premier and Only LGBTQ Panel and Networking Event

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In a remarkable year of change, meet the advertisers who exceeded expectations. Featuring a distinguished panel of top advertising executives and an in-depth analysis of this year's most talked about LGBTQ inclusive ad campaigns. Connect with the marketing and advertising leaders behind your favorite ad campaigns and participate in an in-depth discussion on LGBTQ-inclusive advertising in today's world.

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Lesbian blog AfterEllen shutting down after 14 years

Lesbian blog AfterEllen shutting down after 14 years | LGBT Online Media, Marketing and Advertising | Scoop.it
Popular lesbian blog AfterEllen is closing down after more than a decade.
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Announcing the LGBT New Media Expo in Las Vegas December 13, 2016

Announcing the LGBT New Media Expo in Las Vegas December 13, 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it
Immediately following the Community Marketing LGBT Tourism & Hospitality Conference, there will be a 4-hour LGBT New Media Trade Show & Expo held at The Vdara Hotel on December 13, 2016, from 2 – 6 pm. Here you'll be able to meet, greet and interact with some of the most cutting-edge LGBT New Media companies today.  The goal of the LGBT New Media Trade Show & Expo is to allow CMI conference attendees to meet, interact with and learn more about how these LGBT New Media folks can help their destinations and/or tourism-related organizations get the word out to the LGBT traveler online.
Matt Skallerud's insight:

In addition, the LGBT New Media Trade Show & Expo is open to everyone in Las Vegas, from small businesses to ad agencies and corporate representatives wishing to meet some of the top LGBT New Media in person. Attendees will be able to talk shop and and get LGBT marketing advice from some of the best in LGBT New Media today. In addition to learning more about some of the various LGBT audiences & demographics these media entities can tap into, attendees will be able to explore ways in which their businesses can advertise and work with these LGBT New Media individuals & companies with programs ranging from traditional online campaigns, to more cutting edge video and social media campaigns, including YouTube, Instagram, Facebook, Twitter, Snapchat, Tumblr, LinkedIn, Google Plus and Vine!

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Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center

Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center | LGBT Online Media, Marketing and Advertising | Scoop.it
In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.
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Littler's Lee Schreter Joins Out Leadership's Global Advisory Board

Littler's Lee Schreter Joins Out Leadership's Global Advisory Board | LGBT Online Media, Marketing and Advertising | Scoop.it
Out Leadership, a global LGBT+ business organization, today announced that Lee Schreter, a shareholder and chairperson of the Board of Directors of Littler, the world's largest employment and labor law practice representing management, has joined its Global Advisory Board.
Matt Skallerud's insight:

Schreter has long been an advocate for the LGBT+ community and has been active in Littler's continued efforts to create a diverse and inclusive working environment. As a former member of Littler's Diversity & Inclusion Council and prior co-chair of the firm's LGBTQ Affinity Group, Pride, Schreter has demonstrated a strong commitment to building gender, racial, and sexual diversity in business. Littler is consistently recognized for its diversity efforts and was recently awarded the inaugural national Sager Award by the Minority Corporate Counsel Association for its Career Advocacy Program (CAP), of which Schreter is an active member. The CAP pairs high-performing associates, who are visible minorities or self-identify as LGBT+ or disabled, with some of the firm's most influential leaders for mentorship and guidance. 

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Mexico’s leading LGBT business conference comes to Mexico City for first time

Mexico’s leading LGBT business conference comes to Mexico City for first time | LGBT Online Media, Marketing and Advertising | Scoop.it
Mexico’s annual LGBT Confex will return for a two-day conference on 26-27 October: its first in Mexico City.
This will be the conference’s sixth annual meeting. Previous events have taken place Puerto Vallarta, Cancún, Guadalajara, Vallarta-Nayarit and Mérida.
Matt Skallerud's insight:

The event has consistently grown in size, and organizers say that it now has the support of government agencies – not least since the country has become aware of the value of LGBT tourism to the country. The Mexico Ministry for Tourism has previously found that LGBT travellers spend, on average, US$1,550 (€1,383) per person, almost double the $780 (€696) average visitor spend. The conferences aim is to promote the business case for diversity and inclusion, forge alliances between both businesses and LGBT individuals, and highlight the economic power of the LGBT market.

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Brands are failing to represent LGBT people in mainstream marketing campaigns

Brands are failing to represent LGBT people in mainstream marketing campaigns | LGBT Online Media, Marketing and Advertising | Scoop.it
Brands that are inclusive of the LGBT community are more likely to be perceived as welcoming of other minority groups too but LGBT representation is still “noticeably lower” than other areas of diversity, says Stonewall’s Joey Hambidge.
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Why it matters for LGBT entrepreneurs to come ‘out’

Why it matters for LGBT entrepreneurs to come ‘out’ | LGBT Online Media, Marketing and Advertising | Scoop.it

It’s commonplace to think that a person’s sexual orientation is a private matter and irrelevant in business. After Apple CEO Tim Cook came out as a gay man, a substantial portion of social media comments, tweets, and shares asked, “Why would he do this?” which seems to imply that, first, no one should care, and second, people don’t want to know Cook’s orientation.  But conventional wisdom is wrong. Research suggests that, for LGBT entrepreneurs at least, and perhaps others in their orbit, being “out” is relevant in many ways.

Matt Skallerud's insight:

There have been only a handful of articles, conference and research papers, and chapters written about lesbian, gay, bisexual, and transgender (LGBT) entrepreneurs. In 2005, Syracuse University’s Minet Schindehutte and two coauthors published the largest study ever undertaken until that point of LGB entrepreneurs in the United States. Their data set included responses from more than 300 LGB founding business owners and clearly established that LGB entrepreneurs, when starting their companies, face greater obstacles than their straight counterparts. Being LGB adversely affected their ability to engage suppliers, obtain licenses, market their businesses, hire employees, and access loans from commercial banks. 

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Jenn T. Grace: Tips For Marketing To LGBTQ Consumers

Jenn T. Grace: Tips For Marketing To LGBTQ Consumers | LGBT Online Media, Marketing and Advertising | Scoop.it
Jenn T. Grace, the self-proclaimed 'Professional Lesbian', is a speaker, author, podcaster, coach and entrepreneur who specializes in teaching straight people how to market to gay people and gay people how to market to themselves.
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New think tank in Japan offers tips on LGBT awareness, market potential

New think tank in Japan offers tips on LGBT awareness, market potential | LGBT Online Media, Marketing and Advertising | Scoop.it
As the nation slowly turns its eye to the concerns and needs of lesbian, gay, bisexual and transgender people, more companies are starting to respect sexua
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The Business of Gay Pride

The Business of Gay Pride | LGBT Online Media, Marketing and Advertising | Scoop.it
Pride events have become a commercial hit around the world but are they losing sight of their political roots? India Ross reports
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The Focus Group August 13 – Andrew Bolton, Rio, and Racist Potato Chips

Andrew Bolton, VP of Brand Partnerships at Knotch, joins Tim and John to talk about life as a world class rower, the Rio Olympic Games, and starting his career during one of the worst recessions in US history. Texts not intended for Mom, but sent to her by accident, caught John’s eye while Tim discusses the latest dust-up about “racist” images on the new Lay’s international flavor chip bags.
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7 Packed Days of LGBT New Media

7 Packed Days of LGBT New Media | LGBT Online Media, Marketing and Advertising | Scoop.it
These past seven days have brought together an incredible array of LGBT influencers, bloggers, vloggers and YouTube content creators, showing first-hand both the strength and the evolution of LGBT New Media in 2016.
Matt Skallerud's insight:

Overall, it was a powerful seven days of blog posts, photos, videos, status updates and Tweets all related to the ever-growing LGBT New Media community online... we're excited for the possibilities and opportunities in the months to come, including ourLGBT New Media Expo, held in Las Vegas on December 13th, 2016, immediately after the CMI Tourism & Hospitality Conference, at the Vdara Hotel.  Focused on both the LGBT tourism marketplace, as well as the local Las Vegas LGBT business community, this expo is a first focusing on bringing the business community together with a wide array of LGBT influencers, bloggers, vloggers and YouTube content creators, as well as LGBT media companies and ad agencies with a strong digital focus.  We hope to see you there!

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LGBT Media Summit broadens focus at national journalism convention

LGBT Media Summit broadens focus at national journalism convention | LGBT Online Media, Marketing and Advertising | Scoop.it

Examining LGBT health beyond HIV/AIDS and the crisis of homophobia in the Caribbean were just two of the issues examined during the 12th annual LGBT Media Summit, held on September 8 in Miami Beach, Florida.

Matt Skallerud's insight:

The Summit was just one part of the broader annual convention of NLGJA: The Association of LGBTQ Journalists, which attracted about 300 journalists and other media professionals to South Beach for three days of networking, professional development, and a little fun in the Florida sun.

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Are LGBT+ people being airbrushed from advertising?

Are LGBT+ people being airbrushed from advertising? | LGBT Online Media, Marketing and Advertising | Scoop.it
One year after the launch of PrideAM, founding president Scott Knox questions whether the ad industry has come far enough in representing LGBT+ people.
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LGBT Mega-Mixer 2016 - Oct 6, 2016 - Los Angeles Gay & Lesbian Chamber of Commerce, CA

LGBT Mega-Mixer 2016 - Oct 6, 2016 - Los Angeles Gay & Lesbian Chamber of Commerce, CA | LGBT Online Media, Marketing and Advertising | Scoop.it

On October 6th, the Los Angeles Gay and Lesbian Chamber of Commerce (LAGLCC) is hosting the largest LGBT professional networking event of the year - LGBT Mega-Mixer 2016.

Matt Skallerud's insight:

LGBT Mega-Mixer is an event bringing together LGBT-focused organizations in the greater Los Angeles area under one roof to increase awareness of the resources each organization provides. From LGBT lawyer associations to LGBT sporting leagues, LGBT Mega-Mixer will allow LGBT professionals to connect with the organizations that align with their values as well as serve as a professional networking space to meet new connections and potential clients.This event traditionally yields at least 500 attendees so bring plenty of business cards!

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PayPal wins best workplace award at CSR Ireland Awards 2016

PayPal wins best workplace award at CSR Ireland Awards 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it
For its efforts to increase diversity in the workplace, PayPal has won the Excellence in the Workplace award at the CSR Ireland Awards 2016.
Matt Skallerud's insight:

According to PayPal, it has developed its diversity strategy across five key areas: inclusion training, women in business support, LGBT initiatives, a commitment to hire from the live register, and inclusivity in a multicultural workforce.

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Here Media VP has job he always wanted, leading marketing for LGBT media company

Here Media VP has job he always wanted, leading marketing for LGBT media company | LGBT Online Media, Marketing and Advertising | Scoop.it
As the Vice President of Marketing for Here Media, Inc., Robert Hebert leads all marketing efforts for the LGBT-focused media company, while serving as the creative director for Here Media’s portfolio of brands, including Here TV, Out Magazine, The Advocate, and Pride.com.
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Heineken Light uses ‘gay’-sounding joke in new TV ad

Heineken Light uses ‘gay’-sounding joke in new TV ad | LGBT Online Media, Marketing and Advertising | Scoop.it
A TV commercial running this summer for Heineken Light beer is raising some eyebrows as it features actor Neil Patrick Harris, an openly “gay” man, asking if he can “flip another man’s meat.”
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Introducing LGBT Brand Voice, the Magazine

Introducing LGBT Brand Voice, the Magazine | LGBT Online Media, Marketing and Advertising | Scoop.it
Last week, at the NGLCC Conference in Palm Springs, we proudly introduced the new LGBT Brand Voice, The Magazine.
Matt Skallerud's insight:

LGBT Brand Voice, The Magazine is a hybrid 28-page brochure and magazine, publishing some of our latest Pink Banana Media blog posts and articles, LGBT New Media blog posts and articles, as well as LGBT business features from our #LGBTBold campaign.

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Wilson Cruz and Tai Beauchamp to host 10th Annual ADCOLOR Conference & Awards

Wilson Cruz and Tai Beauchamp to host 10th Annual ADCOLOR Conference & Awards | LGBT Online Media, Marketing and Advertising | Scoop.it
Ahead of the organization's annual award conference and awards, ADCOLOR, the premier organization celebrating and promoting professionals of color and diversity in the creative industries, is proud to announce that they have secured actor Wilson Cruz and style influencer Tai Beauchamp as co-hosts of the event.
Matt Skallerud's insight:

"We are honored to have Wilson Cruz and Tai Beauchamp host our 10th Annual ADCOLOR Conference & Awards," said ADCOLOR Founder and President Tiffany R. Warren. "In their careers and lives they have used their celebrity to challenge the status quo so that people of color, women and members of the LGBTQ community can see themselves as TV stars, fashion editors and icons. We could not be prouder to have these two points of light helping us to usher in our 10th year!"

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The Inaugural Ad POP Award Winners - National Gay Media Association

The Inaugural Ad POP Award Winners - National Gay Media Association | LGBT Online Media, Marketing and Advertising | Scoop.it
The National Gay Media Association has announced the winners of the inaugural Ad POP awards. The Ad POPs (Pride in Online and Print) reward the best representations of LGBT individuals in online and print advertising in regional LGBT media. Ad POP is a production of the National Gay Media Association, a group of the nation’s …
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Newly Launched: An Association for LGBT Meeting and Event Planners

Newly Launched: An Association for LGBT Meeting and Event Planners | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT meeting professionals have a new association to help build business relationships.

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For growing number of LGBT entrepreneurs, identity becomes an asset

For growing number of LGBT entrepreneurs, identity becomes an asset | LGBT Online Media, Marketing and Advertising | Scoop.it
More are embracing public certification as customers vote with wallets.
Matt Skallerud's insight:

Since last year’s U.S. Supreme Court decision to legalize same-sex marriage, more LGBT business owners are driven by shifting public opinion and diversity-hungry companies to start openly embracing who they are.

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The Power of Being an Out Entrepreneur

The Power of Being an Out Entrepreneur | LGBT Online Media, Marketing and Advertising | Scoop.it

Can you be the gay Bill Gates? The organization known as StartOut thinks so... Entrepreneurs should never have to choose between the closet and their careers, yet one in three LGBT entrepreneurs in the process of seeking funding for their business are not out to investors. When asked why, nearly half said it was not relevant, with another 12 percent believing it would hurt them.

Matt Skallerud's insight:

Americans today are growing more supportive of LGBT people and their equality, evidenced with the nationwide legalization of same-sex marriage in 2015. However, it's easy to forget people can still get fired from their jobs in 26 states simply for being gay or bisexual, in 28 for being transgender. Further, as entrepreneurial activity plays an increasingly important role in the overall U.S. economy, how do we ensure that LGBT entrepreneurs are protected against discrimination?

The reality is that startups founded by LGBT entrepreneurs are at risk for discrimination — affecting where they locate their businesses, their ability to raise capital, and how they build trust with investors. These are the findings of a recently released study from StartOut, the leading national nonprofit to support LGBTQ entrepreneurs.

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