LGBTQ+ Online Media, Marketing and Advertising

Held at Microsoft's New York City HQ in Times Square, Jenn Grace leads a team of presentations entitled "LGBT Entrepreneurs and Laying the Marketing Foundation for Your Business", including Diane Conklin and Sarah Prager.  Billy Kolber rounds out the morning with his presentation entitled "Make The Freelance Economy Work for You".

Multimedia Platforms Inc. today announced it has completed the acquisition of Columbia FunMap, Inc., a 33-year-old LGBT travel and leisure publishing company, delivering local and regional maps, information and advertising to more than forty (40) key North American cities. As an integrated part of MMP, FunMaps’ established distribution territory to destination cities including Atlanta, Chicago, Ft. Lauderdale, Los Angeles, Miami, Montreal, New York, Orlando, San Francisco, Toronto, Vancouver, BC, and Washington, DC, become part of the Multimedia Platforms market footprint.

LGBT Marketing 3.0: How political and cultural shifts have changed the LGBT consumer landscape - Since the conference a year ago, the world has changed dramatically for the LGBT community. Presented through real-life examples and client work, we’ll present how clients are taking a fresh approach to LGBT-centric marketing and PR to better reflect a changing society and consumer expectations.

2015 Digital Media Trends - Here Media/Joe Landry, will define and provide insights on current examples of emerging digital strategies and platforms-digital display, video, mobile/tablet, social media, native and programmatic marketing solutions. This presentation will provide attendees with an overview and of each media platform, their representation within the global digital media mix and share specific examples of successful LGBT marketing strategies and case studies.

Marketing and advertising play a huge role in shaping our society — the way we see, think, understand and act. With over $180 billion spent on US advertising last year, the average American is exposed to over an hour of TV commercials, and as many 5,000 ads every day. The advertising we’re constantly consuming paints a picture of society, thus shaping how we view ourselves and what many aspire to.

Gaycation Magazine announced today that it has agreed to acquire “The Word” Newspaper and its sister publication “Up Downtown” from Ted Fleischaker and Word Publications. After almost a quarter century in the founder’s “family” both popular papers, are changing hands, but they will still remain in the “family.”

Gay Desert Guide, the online LGBT guide to Palm Springs, has been name Business of the Year by the Desert Business Association (DBA).  Founder and Publisher Brad Fuhr will accept the award on Monday, March 9th at the organization’s annual installation and awards dinner.

Be sure to check out Billy Kolber's presentations on how technology has changed the way we do business, including finding employees, as well as spreading the word via content marketing.