LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
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LGBT Women of the Media on What Our Community Should Focus On

LGBT Women of the Media on What Our Community Should Focus On | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Editors, writers and activists tell us what we should be talking about.
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LGBT culture and the mainstreaming of inclusion

LGBT culture and the mainstreaming of inclusion | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Ogilvy & Mather's worldwide chief creative officer looks at LGBT images as one phase in an inexorable march to equality. From Campaign US
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EVENT: 6th Annual LGBT Media Journalists Convening

EVENT: 6th Annual LGBT Media Journalists Convening | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The National Lesbian & Gay Journalists Association is proud to host the 2015 LGBT Media Journalists Convening, sponsored by the Evelyn and Walter Haas Jr. Fund.
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LGBT Week NYC - LGBT Start-Up Presentations - Monday, April 20, 2015

LGBT Week NYC - LGBT Start-Up Presentations - Monday, April 20, 2015 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Held at Microsoft's New York City HQ in Times Square, Jenn Grace leads a team of presentations entitled "LGBT Entrepreneurs and Laying the Marketing Foundation for Your Business", including Diane Conklin and Sarah Prager.  Billy Kolber rounds out the morning with his presentation entitled "Make The Freelance Economy Work for You".

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Queer Women in Business Summit - NYC

Queer Women in Business Summit - NYC | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The Queer Women in Business Summit is designed as a one day event to bring together all the lesbian, bisexual and transgender women in business to foster a stronger network of visibility and support in the workplace.

Via Kelly Riker
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Out & Equal: Gays, lesbians join CT businesses for their LGBT inclusion

Out & Equal: Gays, lesbians join CT businesses for their LGBT inclusion | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
When Pennsylvania native Robert Udell graduated from Penn State in 2005 and was looking for a place to work, he ranked potential employers on two criteria.
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LGBT Business Leaders to Be Featured in New YouTube Series

LGBT Business Leaders to Be Featured in New YouTube Series | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Equalli.com Is looking to profile LGBT business leaders in new YouTube series to inspire young entrepreneurs. Nominate whom you'd like to see featured.
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Multimedia Platforms Inc. Completes Acquisition of 33-year-old FunMaps, Establishing Coast-to-Coast Footprint

Multimedia Platforms Inc. Completes Acquisition of 33-year-old FunMaps, Establishing Coast-to-Coast Footprint | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Multimedia Platforms Inc. today announced it has completed the acquisition of Columbia FunMap, Inc., a 33-year-old LGBT travel and leisure publishing company, delivering local and regional maps, information and advertising to more than forty (40) key North American cities. As an integrated part of MMP, FunMaps’ established distribution territory to destination cities including Atlanta, Chicago, Ft. Lauderdale, Los Angeles, Miami, Montreal, New York, Orlando, San Francisco, Toronto, Vancouver, BC, and Washington, DC, become part of the Multimedia Platforms market footprint.

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NGLCC Business Enterprise Certification is Good For Business: Interview with Dawn Ackerman

NGLCC Business Enterprise Certification is Good For Business: Interview with Dawn Ackerman | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Becoming part of the National Gay and Lesbian Chamber of Commerce’s (NGLCC) Supplier Diversity Initiative is about more than supporting the national movement for LGBT equality. It’s about helping small businesses become recognized and make money, thereby bolstering the economic base of the entire LGBT community.

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LGBT Week NYC Speaker - Joe Keenan - MWW Group - LGBT Marketing 3.0

LGBT Week NYC Speaker - Joe Keenan - MWW Group - LGBT Marketing 3.0 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

LGBT Marketing 3.0: How political and cultural shifts have changed the LGBT consumer landscape - Since the conference a year ago, the world has changed dramatically for the LGBT community. Presented through real-life examples and client work, we’ll present how clients are taking a fresh approach to LGBT-centric marketing and PR to better reflect a changing society and consumer expectations.

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LGBT Week NYC Speaker - Joe Landry, Here Media - 2015 Digital Media Trends

LGBT Week NYC Speaker - Joe Landry, Here Media - 2015 Digital Media Trends | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

2015 Digital Media Trends - Here Media/Joe Landry, will define and provide insights on current examples of emerging digital strategies and platforms-digital display, video, mobile/tablet, social media, native and programmatic marketing solutions. This presentation will provide attendees with an overview and of each media platform, their representation within the global digital media mix and share specific examples of successful LGBT marketing strategies and case studies.

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How advertising has become an agent of social change

How advertising has become an agent of social change | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Marketing and advertising play a huge role in shaping our society — the way we see, think, understand and act. With over $180 billion spent on US advertising last year, the average American is exposed to over an hour of TV commercials, and as many 5,000 ads every day. The advertising we’re constantly consuming paints a picture of society, thus shaping how we view ourselves and what many aspire to.
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Business chiefs rally for LGBT

Business chiefs rally for LGBT | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Global business leaders have vowed to fight for equal treatment for LGBT (lesbian, gay, bisexual and transgender) people, saying embracing diversity at the workplace helps to build stronger business.
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Jenn T. Grace: Professional Lesbian Interview on Tagg Magazine

Jenn T. Grace: Professional Lesbian Interview on Tagg Magazine | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Known as the “Professional Lesbian”, Jenn Tracz Grace, M.S. is a marketing and communications expert that has been in the industry for the past ten years. Focusing specifically on the LGBTQ market, Grace’s website states, “I teach straight people how to market to gay people and gay people how to market themselves.”
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Blade launches ‘LGBT Welcoming Business’ campaign

Blade launches ‘LGBT Welcoming Business’ campaign | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

the Washington Blade announced this week the launch of its “LGBT Welcoming Business” campaign. The campaign comes in response to efforts in other jurisdictions to pass laws enabling discrimination against LGBT patrons and seeks to create a more welcoming business environment in D.C. and a way for businesses to highlight their appreciation for all customers regardless of gender identity or sexual orientation.

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UK Event: How to Start, Set-Up and Maintain LGBT Company Networks - InterEngineering

UK Event: How to Start, Set-Up and Maintain LGBT Company Networks - InterEngineering | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Wondering about company networks? Are they worth it? How can you set one up? What can you do once you have one, and how do you maintain, grow and drive change when you do?
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Fabrice Houdart: ‘Coming out relieved me of the shame I had felt for so many years’

Fabrice Houdart: ‘Coming out relieved me of the shame I had felt for so many years’ | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Now working for World Bank as a Senior Country Officer for Maghreb, Houdart reflects on coming out at work and the journey that business has undertaken in respect to LGBTI workplace equality
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If Every Tech Conference Were Like Lesbians Who Tech, Tech Would Be A Much Better Place

If Every Tech Conference Were Like Lesbians Who Tech, Tech Would Be A Much Better Place | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Hula hoops and good hair at the most diverse conference in tech.

Via Michelle Windhausen
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Bob Witeck: 'American Airlines helped other brands to come out of the closet

Bob Witeck: 'American Airlines helped other brands to come out of the closet | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The President and Founder of Witeck Communications reflects on a key moment in corporate America’s evolution regarding the public endorsement of LGBT issues
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GayDesertGuide.com Named Palm Springs Business of the Year by Desert Business Assocation

GayDesertGuide.com Named Palm Springs Business of the Year by Desert Business Assocation | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Gay Desert Guide, the online LGBT guide to Palm Springs, has been name Business of the Year by the Desert Business Association (DBA).  Founder and Publisher Brad Fuhr will accept the award on Monday, March 9th at the organization’s annual installation and awards dinner.
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LGBT Week NYC Presentation - Steve Levin - Grindr/Madonna Rebel Hearts Case Study

LGBT Week NYC Presentation - Steve Levin - Grindr/Madonna Rebel Hearts Case Study | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Creating Effective Mobile Ad Campaigns: Grindr/Madonna Rebel Hearts Case Study - Mobile advertising is seeing unprecedented growth and respect in the ad community. Steve will walk you through a recent Grindr/Madonna promotion case-study to show how using creative techniques and thinking beyond traditional advertising methods, you can make a mobile campaign effective and compelling to users resulting in strong results

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Gay Star News partners with The Glass Closet to launch new business section

Gay Star News partners with The Glass Closet to launch new business section | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The Glass Closet – the book and website launched by Lord Browne of Madingley – has teamed up with Gay Star News to launch a new online resource on the world of business, workplace best practice and careers

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PRESS PASS Q: PRESSING QUESTIONS: Camp Magazine of Kansas City

PRESS PASS Q: PRESSING QUESTIONS: Camp Magazine of Kansas City | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Press Pass Q: What part of Camp Magazine is the most popular? - Publisher John Long: I’d say community stories about individuals or organizations in the LGBT community. Camp is not a lifestyle publication and therefore we focus on community news in both current LGBT events and local entertainment. However we’re also known for our creative covers and often feature the actors of the satirical Late Night Theatre ensemble in their productions.

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The Mistake Companies Make When Marketing to Different Cultures

The Mistake Companies Make When Marketing to Different Cultures | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Demographics don’t tell you who’s buying.

Via Sara Duane
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Lord Browne invests in Gay Star News

Lord Browne invests in Gay Star News | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Former CEO of a multinational company wants to help improve the environment for LGBTI people in the business world - Gay Star News can announce Lord Browne of Madingley has become a shareholder in the business, taking a 12.5% stake, today (12 February).

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