The advertising industry has always loved its simplistic labels – Millennials, soccer moms, urban, and yes LGBT. They’re short, sweet, to the point and perhaps a bit catchy. But here’s the thing – they’re all meaningless. In the era of big data, we know that there are literally thousands of consumer segments within any single demographic, with their own nuanced behaviors, motivations, passions, fears, desires, propensities and aspirations. And the technology exists for any brand to glean this information about their consumers, allowing them to provide a truly relevant, rewarding and personalized brand experience. But most brands don’t. In this session, you’ll receive a tutorial in big data, analytics and the holy grail of marketing – Personalization at Scale.
Scooped by
Matt Skallerud
onto LGBTQ+ Online Media, Marketing and Advertising |