As 2015 comes to a close, we've picked our Ads of the Year, including Geico's "Unskippable" at No. 1. And now it's time to look at the trends that informed some of the year's most creative work.
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LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by
Matt Skallerud
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Steven Petrow looks at 2015 TV ads featuring LGBT families — what they got right and what he hopes is next. 
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From small business owners refusing to serve same-sex couples because of their religious beliefs to big corporates lobbying for LGBTI rights
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Breaking Down Walls: The Benefits of Business Partnerships for LGBT Inclusion Moderator Angie Lau, Anchor, Bloomberg Television Speakers Lyn Kok, CEO and Pre...
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Connecticut Gay & Lesbian Chamber An LGBT Alliance for Business Opportunities CTGLC creates and enhances opportunities within LGBT and allied organizations t... Via Kelly Riker
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A must-attend series of conferences, symposia, workshops and events. Held in New York City, the LGBT Business Capital, LGBT Week is all about connections.
Matt Skallerud's insight:
How can you identify the best markets within LGBT to maximize ROI? Which mix of elements should be in your plans: Print ads? Websites? Mobile? Social? Sponsorships? How will you measure success? Who can you partner with to amplify your initiatives? We cover it all and much more with intriguing expert presentations and real-life case studies. Whether you are new to the LGBT market, or a long-time veteran, you can't afford to miss this comprehensive educational and networking program.
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Nordstrom the American upscale fashion retailer has created a holiday commercial that feature’s two gay men kissing - The commercial titled The Homecoming shows an impeccably dressed man arriving home carrying his luggage and a Nordstrom bag. He picks up a dog happy for his arrival, then he shares a kiss and hug with another man. Via Kelly Riker
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LGBT organizations champion the link between purchasing power and companies' embrace of equality
Matt Skallerud's insight:
“The dollar is just as strong as a vote at the ballot box these days,” says Jonathan Lovitz, vice president of external affairs at the National Gay & Lesbian Chamber of Commerce. “You have rights on paper in the name of equality, but your equity is your economic power.
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Sarah Hodkinson is senior director of marketing services and partnerships at PayPal's Boston office — a position she was promoted to just a few weeks ago.
Matt Skallerud's insight:
In her role at California-based online payments technology firm PayPal (Nasdaq: PYPL), she oversees several teams responsible for executing digital marketing campaigns that are deployed in North America, as well as project management, database marketing and compliance.
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Interview with Publisher Joey Amatoby Joe Siegel Geographic coverage area: Nashville, Indianapolis, Cincinnati and Virginia Year founded: 2012 Staff size and breakdown: More than editors, writers, and contributors Physical dimensions of...
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More Japanese businesses are taking steps to help sexual minorities feel comfortable in the workplace amid a growing movement in society to recognize and a
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Matt Skallerud's insight:
Retail giant Kohl’s has rolled out a new ad to “Celebrate Togetherness” ahead of the holiday season, and it features a gay couple apparently making a big announcement at Thanksgiving dinner.
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Google tops the list of companies ranked by LGBT-inclusivity across advertising, donations, policy support and more.
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In 2014, the Pew Research Center found that Hong Kong is one of the ten most diverse countries or territories in the world -- when it comes to religion. Indeed, when it comes to faith, Hong Kong is remarkable - an officially secular city-state defined by religious pluralism, where many faiths interact and coexist. Here, many religiously unaffiliated people live beside practitioners of Chinese folk religions, Buddhists, and believers of Christianity, Islam, and Judaism. It's a beautiful thing to see. Religious pluralism offers a model of how diversity works best in Hong Kong.
Matt Skallerud's insight:
Todd Sear's organization, Out Leadership, is interested in understanding Hong Kong's diversity style because it provides a model for how the city could handle LGBT inclusion, which positively benefits economies, and would burnish Hong Kong's image internationally.
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Chai Feldblum, Commissioner, U.S. Equal Employment Opportunity Commission David Boaz, Executive Vice President, Cato Institute with Gillian White, The Atlant...
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The 16th Conference on LGBT Tourism & Hospitality ended at the Westin Hotel in Fort Lauderdale, Florida, USA on December 11. Nicki E. Grossman, president of the Fort Lauderdale Convention & Visitors Buerau welcomed more than 200 delegates with open arms.
Matt Skallerud's insight:
Organized by San Francisco based Community Marketing & Insights, at the 16th conference Ms. Grossman said: "LGBT tourism business in Fort Lauderdale counted for 1.6 million arrivals into our beach city and billions in revenue over time. It's big business in Fort Lauderdale and we welcome you with open arms!"
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A new commercial from Allstate centers around two gay dads, who both share their experiences becoming first-time parents.
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Find out who's who in LGBT UK Business Leaders and Advocates Social Media Powerlist. Discover the social media influencers among us. Each week The LGBT UK Power 100 recognises...
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Multimedia Platforms Worldwide has announced the promotion of Maura Lane to publisher of the Florida Agenda and corporate vice president of sales and marketing of all its print and digital operations effective immediately.
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Our team here at Pink Banana Media is excited and proud to introduce LGBT Brand Voice, bringing the various components of a cutting-edge LGBT marketing campaign together into one comprehensive package.
Matt Skallerud's insight:
Bringing the disciplines of Social Media, Content Marketing,Online Video, Targeted Programmatic Advertising, E-Mail Campaigns, Mobile Optimization, Market Research and LGBT Influencers together, the strategies and final marketing product we create for clients allow for One Unified Strategy and One Cohesive Campaign.
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Homosexuality has long been taboo in China. But the spending power of China’s LGBT-community is attracting growing attention.
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Simon Rodgers, an employee at Aviva, has almost single handedly spearheaded the insurer's rise to becoming one of the most LGBT friendly companies in the UK. Via Gay Ad Network
Matt Skallerud's insight:
Increasing diversity in the workplace is still a struggle, despite a recent poll showing that as many as 23% of Brits are not completely heterosexual. But one man is fighting to make companies in Britain more LGBT (lesbian, gay, bisexual and transgender) friendly than anywhere else in the world.
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The popular gay dating and sex app is raking in the cash from advertisers like Audi, AirBnB, and Uber.
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Ted Osius, the US Ambassador to Vietnam, is among those taking part in the IBM-sponsored, one-day event
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