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Experts say healthcare marketers need to pay more attention to the LGBT market, which has significant purchasing power. 
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On June 26, 2015, the LGBTQ community won equality at the altar. Next up, according to the Chicago Area Gay and Lesbian Chamber of Commerce: equality in the economy.
Matt Skallerud's insight:
Gerardo Rodriguez, executive director of the Chicago Area Gay and Lesbian Chamber of Commerce, has been representing and advocating for LGBTQ business owners across Chicago since 1996. Like the rest of the crowd, Rodriguez was moved and felt inspired to reflect—not only on the civil rights victories that had already been won, but also on the challenges still ahead.
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A ground-breaking LGBT report in China says that one in three LGBT Chinese plan to come out in next five years; but 5% still want a marriage of convenience
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“We make it simple, easy, and profitable for clients to reach out to the LGBT consumer,” stated Rivendell Media President and CEO Todd Evans.
Matt Skallerud's insight:
Leading experts in LGBT media since its 1979 inception, Rivendell represents 95 percent of gay and lesbian media in the United States and Canada for national advertising: “we provide the information so that you can have a successful experience with gay media,” Todd said.
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A Christmas advert for IKEA features a kiss between two men in their latest advert.
Matt Skallerud's insight:
The advert which has been released by IKEA Germany features a gay male couple who come to Christmas dinner. In the advert the pair sneak a quick peck on the cheek.
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In August, Community Marketing & Insights Inc. (CMI), a gay-owned San Francisco-based consumer-research company, released its 9th annual LGBT community survey, providing useful data for LGBT organizations and gay media publishers, editors, and reporters.
Matt Skallerud's insight:
This year’s survey drew responses from more than 15,000 self-identified LGBTs. The large sample size enables a closer look at any number of segments within the LGBT community. It also helps media outlets and others understand “how the LGBT community sometimes responds as one voice, or when demographic differences such as gender, age, and geographic residence are far more important,” according to a press release.
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Inman interviews the founder of NAGLREP on the company's 2015 conference; we discussed highlights, challenges still facing the community and more.
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OUTstanding, the lesbian, gay, bisexual, and transgender (LGBT) networking group, just unveiled the most powerful LGBT business executives in the world. OUTstanding lists 100 people who it thinks challenges the presumption that you can't be openly LGBT and be successful in business. In conjunction with the Financial Times, it makes the list each year.
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The Brisbane Gay and Lesbian Business Network (GLBN) has two new vice-presidents following its AGM yesterday.
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ICANN rejects application from dotgay LLC for the top-level domain, saying the community the group claims to represent is too large
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"We cannot stop looking at this new Delta ad," declared the headline of a clever piece by Andrew Richdale, senior editor of Afar.com.
Matt Skallerud's insight:
We surely don’t need to convince readers of this magazine that these guys are probably not co-workers on a business trip. Richdale sees two strangers meeting on a flight at “cruising altitude” and wonders where they’re flying to. Palm Springs, perhaps? He admits that the ad worked for him—“I do want it all!”—and he’s just upgraded to Economy Comfort+. Proving once again that it pays to advertise.
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Branding is the New Black. Now more than ever your brand needs to stand out against the competition, the myriad of marketing messages that come at us every day. It’s great to have a plan to get your message out however, it is quite another story to stay in the forefront of someone’s attention when they need your services.
Matt Skallerud's insight:
Joanne Balady has built her business by helping her clients connect with their customers while maintaining their brand’s integrity.
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Later this month, the third annual PinkNews Awards and tenth anniversary party will take place at the Foreign and Commonwealth Office.
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Indiana Competes includes the Indianapolis Chamber of Commerce and will lobby the General Assembly to adopt protections on the basis of sexual orientation and gender identity in housing, employment, and public accommodations.
Matt Skallerud's insight:
Another business group has formed to lobby for extending Indiana’s civil rights protections to members of the LGBT communities. The group calling itself Indiana Competes includes the Indianapolis Chamber of Commerce and will lobby the General Assembly to adopt protections on the basis of sexual orientation and gender identity in housing, employment, and public accommodations, The Indianapolis Star reported. It will focus on showing how the change could affect economic development efforts.
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Maria Lisanti, director of marketing east and control, Stoli Group USA, shares the details on how the brand survived a major crisis.
Matt Skallerud's insight:
It was the summer of 2013 when Russian President Valdimir Putin sponsored the “Anti-Propaganda Law,” which at its core sanctioned violence against the LGBT community in Russia. Stoli Vodka, the largest and most well-known Russian product in the U.S., immediately became the symbol of American outrage again the law.
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SBS is preparing to launch a new sexuality website focusing on LGBTI issues. Nic Christensen welcomes the initiative but worries the public broadcaster’s entrance might pose a major threat to other struggling gay media.
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Q Digital CEO Scott Gatz tells WIT Strategy Partner Bill Brazell that 70% of America’s 16 million LGBTQ adults would pay a premium to support a brand that supports them. He says Lexus and Marriott are among the brands doing it right.
Matt Skallerud's insight:
Gatz notes that the threat of backlash from those who might boycott brands that support the LGBTQ community has subsided dramatically since the 1990s. Brands like Chick-fil-A, Barilla and Dolce & Gabbana, whose actions and words damaged their relations with the LGBTQ community, need to do much more to get back in good graces than companies that never took that route — and Gatz says that Chick-fil-A, for one, has not done enough. - See more at: http://www.the-makegood.com/2015/11/04/people-of-ad-tech-q-digital-ceo-scott-gatz/#sthash.2fv5xjGE.dpuf
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We always start our interviews by asking you to tell us a bit about yourself and, if you have always lived in Miami?
Matt Skallerud's insight:
I moved to Miami to work for Bacardi USA almost four years ago. Manhattan had been home for over 12 years but I’m actually a fourth-generation Californian. My passions tell you more about me than my work: I love tennis and am a 4.0 rated tennis player by the US Tennis Association; I can’t stop traveling (have visited 55 countries and studied in four); and I’ve volunteered for LGBT organizations ever since my college days at Georgetown.
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Who are the rising stars in the business world who are having an impact around the globe for gay, bisexual and transgender people?
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Meet Pierre and Adrien Gaubert, the recipients of Attitude’s first ever Young LGBT Entrepreneur Award, supported by Virgin Holidays and judged by a panel including Managing Director of Virgin Holidays Mark Anderson, Attitude Editor Matthew Todd and Managing Director Mike Buckley.
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Inga Beale, the Lloyd's of London chief executive, has topped an annual power list of the top 100 LGBT executives. It is the first time a woman, and a bisexual, has been placed at the top of the list, compiled by networking group OUTstanding and the Financial Times.
Matt Skallerud's insight:
The list aims to highlight positive lesbian, gay, bisexual and transgender role models in business. Suki Sandhu, chief executive of OUTstanding, said everyone on the list was helping to challenge the assumption that you cannot be both openly LGBT in business and be successful.
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In tapping into a conversation about LGBT rights that was already humming across YouTube, Raymond Braun struck philanthropic -- and marketing -- gold.
Matt Skallerud's insight:
He had hatched the proposal during his “20 Percent Time,” a Google perk that allows employees to devote one-fifth of their work efforts to any passion project with a business tie-in. The catalyzing policy, outlined by Larry Page and Sergey Brin in Google’s 2004 IPO letter, has resulted in such blockbuster products as Gmail, AdSense and Google News. On his off-time, Braun had noticed that a disproportionately influential faction of LGBT creators was proliferating across YouTube. Bold-faced names like Tyler Oakley, Hannah Hart and Davey Wavey were amassing millions of viewers, and serving as digital lifelines for kids in ostracizing households the world over
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“These days in the world of media, it’s all about evolution,” Voice Publishing Co. co-owner and publisher Leo Cusimano said. And Voice Publishing, parent company of Dallas Voice, is constantly evolving.
Matt Skallerud's insight:
Voice Publishing is no longer just a newspaper called Dallas Voice. “We are a complete media source,” Cusimano said, “with multiple ways to get LGBT news and information out to our loyal readers — print, the web, our eBlast, our mobile site, social media outlets and more.”
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An innovative consulting firm for Procurement, Socio Experiences changes the "administrative function" mindset to one of "business partner," through shared experiences: “It is a development, accountability and sustainability platform to help procurement align with stakeholders and suppliers,” according to Socio partners Gonzo Araya and Jeremy Bellman.
Matt Skallerud's insight:
“With the L7z model, Procurement was our conduit to the Stakeholder. Aligning as partners, L7z and Procurement, more often than not, was the only way to get to the stakeholder quicker and with a more aligned offering. This also meant understanding struggles that Procurement goes through internally. We began to quickly see them as our business partners. We also began to realize that nobody is servicing Procurement to help them with their struggles. Inspiration began...Socio in Spanish means ‘Partner,’” Gonzo said.
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Industry leaders talk about advertising and the LGBT audience, how brands should be engaging the community in the coming years, and more.
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It used to be rare to see black actors in American television ads. “You didn't think black people watched television because they didn't appear in commercials,” said Bob Witeck, a Washington, D.C.-based marketing consultant. “It's as if we didn't know consumers came in different colors, let alone sexual orientations.” The inclusion of lesbian, gay, bisexual and transgender narratives is the next frontier for marketing executives in healthcare and other industries, said Witeck, who advises businesses on marketing to LGBT communities.