LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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Nike Wants To Endorse The First Gay Pro Athlete That Comes Out In A Major Sport

Nike Wants To Endorse The First Gay Pro Athlete That Comes Out In A Major Sport | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

We've passed the tipping point to where national advertisers are no longer afraid of the gay market...

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Mixed Media: Pioneer gay athletes will soon make TV history

Mixed Media: Pioneer gay athletes will soon make TV history | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Mixed Media: Pioneer gay athletes will soon make TV history
Buffalo News
Just as the movie “42” has opened, telling the story of Jackie Robinson breaking the color line in baseball, momentum seems to be building for another social barrier to fall.
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Smirnoff: Every Pairing Is Perfect

Smirnoff: Every Pairing Is Perfect | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Facebook estimates that 2.7 million people changed their profile photos to a red and white equal sign in support of gay marriage. Learn how Smirnoff stood apart with its simple yet powerful Facebook post.


Via Sara Duane
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Ernst & Young LLP Becomes First National Organization to Sponsor the 2014 Gay Games in Cleveland

Ernst & Young LLP Becomes First National Organization to Sponsor the 2014 Gay Games in Cleveland | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Ernst & Young LLP Becomes First National Organization to Sponsor the 2014 ...

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Power to the people.

Power to the people. | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Putting the power of message amplification into the hands of the sharer equalizes the content landscape: the person who understands the myriad behaviors by the many types of people who would be interested in sharing your specific brand of content...
Matt Skallerud's insight:

Great article summarizing the new-found power of curated content and media in today's electronically social world.

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Hoteliers balance formal ratings, user reviews

Hoteliers balance formal ratings, user reviews | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Hoteliers say formal ratings programs and user-generated review sites share nearly equal importance.

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NGLCCNY News Blog: NGLCCNY Names New Executive Director

NGLCCNY News Blog: NGLCCNY Names New Executive Director | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The National Gay & Lesbian Chamber of Commerce (NGLCC) and NGLCCNY are excited to welcome Derrick M. Brown as Executive Director for NGLCCNY. Brown will begin his role as NGLCCNY’s first full-time Executive Director on April 15, 2013. 

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Travel & Leisure - LGBT Travel: Market Potential

Travel & Leisure - LGBT Travel: Market Potential | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
We provide creative intelligence to businesses operating in the consumer industries. Stylus inspires you to develop innovative products and campaigns, staying one step ahead of competitors, generating increased revenue and improved profitability.
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NYC LGBT Marketing Conference 2013 - #lgbtmarketconf: Gay and Lesbian Influencers Network (Gay2Day.com)

NYC LGBT Marketing Conference 2013 - #lgbtmarketconf: Gay and Lesbian Influencers Network (Gay2Day.com) | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Community Marketing and Pink Banana Media’s 6th Annual Gay & Lesbian Marketing Conference will be held on April 12, 2013 at the Kimpton Eventi Hotel, New York City.
Matt Skallerud's insight:

In New York this month?  1 week left to register for this incredibly educational event... get your "1-Day Gay MBA"

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Significant Others: Targeting Gays And Lesbians In The Banking Industry

Significant Others: Targeting Gays And Lesbians In The Banking Industry | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Sometime in the mid 90s, retail banks and credit unions started to look at the market for gays, lesbians, bisexuals and transgender individuals (more commonly referred to as the “LGBT market”). As societal anxieties towards ...
Matt Skallerud's insight:

Very nice article summarizing some of the history of the financial world in their LGBT marketing outreach

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Gays Win Big at the Social Media Awards

Gays Win Big at the Social Media Awards | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
So...awesome news: Yours truly is nominated for Blog of the Year and Best Personal Blog at this year's Social Media Awards. If you wanna vote for me, that would be so cool of you. I'm also very hap...
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A History Of The Gay Rights Movement, One Of The Most Successful Political Enterprises In History

A History Of The Gay Rights Movement, One Of The Most Successful Political Enterprises In History | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
From underground to marriage in 40 years flat. ;
Matt Skallerud's insight:

An incredible photo timeline of the 40-year battle fought by LGBT Americans to gain recognition and rights.

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HuffPo officially comes out in support of gay marriage

HuffPo officially comes out in support of gay marriage | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The Huffington Post on Tuesday made its support of gay marriage official — but the outlet’s Gay Voices editor Noah Michelson says it won’t mean any change in the site’s political reporting on the issue.
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Omar Sharif Jr. joins GLAAD

Omar Sharif Jr. joins GLAAD | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

GLAAD, the US LGBT media advocacy organization, announced that the Egyptian/Canadian actor and LGBT advocate Omar Sharif Jr. will join its staff as spokesperson.

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NHL joins with group to support gay athletes

NHL joins with group to support gay athletes | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
BOSTON -- The NHL formed a partnership Thursday with You Can Play, an organization that promotes gay and lesbian equality in sports, in an effort to make the league more welcoming to gay players, fans and officials.
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Inland Northwest Business Alliance - INBA - Spokane, WA

Inland Northwest Business Alliance - INBA - Spokane, WA | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
RT @inbaspokane: Are you trying to target the #LGBT market in #Spokane? We have an Expo for that (April 18): http://t.co/JghmUQMeHv cc: @VisitSpokane @KREM2
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Openly Lesbian USA Rugby Marketing Head Wants To Grow Sport

Openly Lesbian USA Rugby Marketing Head Wants To Grow Sport | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Outsports Openly Lesbian USA Rugby Marketing Head Wants To Grow Sport Outsports Call, who owns an ad agency, is also an LGBT activist, spearheading the successful campaign in Minnesota last November that defeated a proposed amendment to the state's...
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Bucking The Trend, Moldova Emerging As Regional Leader In LGBT Rights

Bucking The Trend, Moldova Emerging As Regional Leader In LGBT Rights | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A.C. has spent her life striving to be perfect, in looks and behavior alike. As a child in southern Moldova, she was friendly and well-behaved. At medical school in Chisinau she spent her evening...

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Salon LGBTQ Launches First Conference for Gay and Lesbian Bloggers

Salon LGBTQ Launches First Conference for Gay and Lesbian Bloggers... 
Influential gay, lesbian, bisexual and transgender social media professionals reach a demographic with over $790 billion in annual spending power.

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NGLCCNY News Blog: 10 Questions with Thomas Koveleskie

NGLCCNY News Blog: 10 Questions with Thomas Koveleskie | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Subject: Thomas Koveleskie, CERTIFIED FINANCIAL PLANNER (TM)
Location: Working on Wall Street since 1998
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IGLTA Convention 2013 - Chicago - #IGLTA2013: Gay and Lesbian Influencers Network (Gay2Day.com)

IGLTA Convention 2013 - Chicago - #IGLTA2013: Gay and Lesbian Influencers Network (Gay2Day.com) | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The International Gay & Lesbian Travel Association’s Annual Global Convention is the world’s premier educational and networking event for the LGBT tourism industry.
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Why we are changing Pamela Geller's hate-filled bus ads

Why we are changing Pamela Geller's hate-filled bus ads | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Bay Area Art Queers Unleashing Power and Street Cred are a loose collective of artist activists with a long history of liberating public spaces and creating images that challenge attempts to contro...
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More companies in corporate America support gay rights, even in Texas

More companies in corporate America support gay rights, even in Texas | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
While some big Texas businesses are leaders in gay-friendly policies, they didn’t sign on to a Supreme Court brief.
Tonie Snell's comment, April 2, 2013 12:13 PM
"Even in Texas"? Now that is impressive!
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Sports brands to go beyond pink to woo women

Sports brands to go beyond pink to woo women | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Adidas, Under Armour and Nike aim to grow women’s apparel share without destroying their core propositions.

Via Sara Duane
Tonie Snell's comment, April 2, 2013 12:15 PM
Now that's a smart move! Diversity is GREAT for business.
Tonie Snell's curator insight, April 2, 2013 12:17 PM

Diversity, true #diversity is great for business!  

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Zipcar Ad In D.C. Says "Some Of Our Best Cars Are Gay"

Zipcar Ad In D.C. Says "Some Of Our Best Cars Are Gay" | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Take a look at this Zipcar advertisement above the company's lot at the corner of 14th and Corcoran Streets in Northwest. The poster features a yellow MINI Cooper with a rainbow license plate and says: "Some of our best cars are ...
Matt Skallerud's insight:

Yes, it's over a year later and we're finally just discovering this :)

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