LGBT Online Media, Marketing and Advertising
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How Subaru created the blueprint for selling cars to LGBTQIA+ consumers

How Subaru created the blueprint for selling cars to LGBTQIA+ consumers | LGBT Online Media, Marketing and Advertising | Scoop.it

In the 90s Subaru ran one of the most progressive ad campaigns. Daring to be different, it laid the blueprint for future all future LGBTQI+ marketing.

Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Marketing The Rainbow: Case Study - Gay Wines

Marketing The Rainbow: Case Study - Gay Wines | LGBT Online Media, Marketing and Advertising | Scoop.it

In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, but also in their marketing approach.

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‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences

‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences | LGBT Online Media, Marketing and Advertising | Scoop.it

After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.

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Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021

Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021 | LGBT Online Media, Marketing and Advertising | Scoop.it

All-New 60-second Hyundai Commercial Celebrates the LGBTQ Community... Hyundai is the Presenting Sponsor of the 32nd Annual GLAAD Media Awards and the Official Automotive Sponsor of 2021 Outfest Fusion QTBIPOC Film Festival

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Marketing The Rainbow Case Study: Express

Marketing The Rainbow Case Study: Express | LGBT Online Media, Marketing and Advertising | Scoop.it

Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."

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Marketing The Rainbow Case Study: Pantene

Marketing The Rainbow Case Study: Pantene | LGBT Online Media, Marketing and Advertising | Scoop.it

For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.

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Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family

Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family | LGBT Online Media, Marketing and Advertising | Scoop.it

Pantene made waves on social media recently for releasing its latest Pantene Pro-V commercial, which features a young transgender girl and her lesbian mothers. Transphobia has no place in our world or on our feed.

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Science diversified: Queer perspectives on research

Science diversified: Queer perspectives on research | LGBT Online Media, Marketing and Advertising | Scoop.it

Capturing the experiences of LGBTQ+ researchers and their communities can benefit the scientific enterprise.

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Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch

Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch | LGBT Online Media, Marketing and Advertising | Scoop.it

"There was no way I was going to let [Playgirl Magazine] go," Jack Lindley Kuhns says of the revamp.

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LGBT Identification Rises to 5.6% in Latest U.S. Estimate

LGBT Identification Rises to 5.6% in Latest U.S. Estimate | LGBT Online Media, Marketing and Advertising | Scoop.it

Gallup finds 5.6% of U.S. adults identifying as lesbian, gay, bisexual or transgender, with the majority of them saying they are bisexual.

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DeepMind researchers say AI poses a threat to people who identify as queer

DeepMind researchers say AI poses a threat to people who identify as queer | LGBT Online Media, Marketing and Advertising | Scoop.it

Researchers say the impact of AI on people who identify as queer is underexplored, which poses a threat to their health and privacy.

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Black LGBTQ Community Survey 2020-2021

Black LGBTQ Community Survey 2020-2021 | LGBT Online Media, Marketing and Advertising | Scoop.it

Observations, Perspectives and Commentary by Study Partners - Community Marketing & Insights (CMI) and the Center for Black Equity (CBE) partnered on an initial study of the Black LGBTQ community in 2014. Both organizations felt it was time to update and expand the research.

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New York just became the biggest city to make LGBT-owned businesses eligible for billions in government contracts

New York just became the biggest city to make LGBT-owned businesses eligible for billions in government contracts | LGBT Online Media, Marketing and Advertising | Scoop.it

"This is, without a doubt, a major win for LGBT businesses," said Justin Nelson, the president and cofounder of the National LGBT Chamber of Commerce.

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Lanaya Irvin Named CEO of Coqual

Lanaya Irvin Named CEO of Coqual | LGBT Online Media, Marketing and Advertising | Scoop.it

Coqual, the 17-year-old think tank that studies diversity, equity, and inclusion and advises many of the world’s largest corporations, has announced that Lanaya Irvin will assume the role of CEO effective February 1, 2021. Coqual’s current CEO, former television executive Pat Fili-Krushel, will become chair of the Coqual Board of Directors.

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‘It Gets Better’ Gets New Leadership

‘It Gets Better’ Gets New Leadership | LGBT Online Media, Marketing and Advertising | Scoop.it

The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.

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Corporate Activism on Voting Rights Echoes Role in LGBTQ Battles

Corporate Activism on Voting Rights Echoes Role in LGBTQ Battles | LGBT Online Media, Marketing and Advertising | Scoop.it

In the fight over North Carolina’s “bathroom bill” and now, business leaders acted on what they saw as a moral rather than typical political issue. 

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Jordan Summers: Inspiring a Ripple Effect of Inspirational LGBT+ Leadership

...Jordan Summers, the program manager at Reaching Out MBA, Inc, the biggest organization supporting the LGBT+ MBA community. Let’s see what she has to say!

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Paul Schindler, ‘Gay City News’ Editor in Chief, Retires. But He Still Wants the Story.

Paul Schindler, ‘Gay City News’ Editor in Chief, Retires. But He Still Wants the Story. | LGBT Online Media, Marketing and Advertising | Scoop.it

Paul Schindler, just-retired editor in chief of New York’s “Gay City News,” on 25 years of tough reporting, LGBTQ media’s battle to survive, and the stories he still wants to tell.

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Marketing The Rainbow Case Study: Pantene

Marketing The Rainbow Case Study: Pantene | LGBT Online Media, Marketing and Advertising | Scoop.it

For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.

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MASTERCLASS Gnetwork360 :: Connecting People, Building Communities

MASTERCLASS Gnetwork360 :: Connecting People, Building Communities | LGBT Online Media, Marketing and Advertising | Scoop.it

MasterClass 2021 is an inspiring and top-level learning experience. It is aimed at both beginners and experts, students, professionals, and entrepreneurs who consider LGBTQ inclusion an essential value.

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Sarah McBride on Trans Rights, Her Historic Election and U.S. History

Sarah McBride on Trans Rights, Her Historic Election and U.S. History | LGBT Online Media, Marketing and Advertising | Scoop.it

The 30-year-old Delaware state senator became the highest-ranking openly trans official in the country in November. But it’s how she speaks about the broader fight for equality that really se…

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1 in 6 Gen Z adults are LGBT, Gallup survey shows. And this number could continue to grow.

1 in 6 Gen Z adults are LGBT, Gallup survey shows. And this number could continue to grow. | LGBT Online Media, Marketing and Advertising | Scoop.it

More than half of LGBT adults identify as bisexual, and women are more likely than men to be bisexual, new Gallup survey data shows.

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One in 10 LGBT Americans Married to Same-Sex Spouse

One in 10 LGBT Americans Married to Same-Sex Spouse | LGBT Online Media, Marketing and Advertising | Scoop.it

About one in 10 LGBT adults in the U.S. are married to a same-sex spouse, and a slightly smaller proportion have a same-sex domestic partner.

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New Podcast - LGBTQ+ Expert Panel Series: Focused on Podcasting

New Podcast - LGBTQ+ Expert Panel Series: Focused on Podcasting | LGBT Online Media, Marketing and Advertising | Scoop.it

Our panel included several individuals who are currently operating successful podcasts online, including Daryn Carp & Liz Culley (Scissoring Isn't A Thing), Alexander Rodriguez (On The Rocks With Alexander), Brad Fuhr (#ILoveGay Palm Springs Podcast) and Thomas Lopez (Let's Talk About Gay Stuff)

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Unilever's ambitious new plan for fighting social inequity includes more diverse advertising

Unilever's ambitious new plan for fighting social inequity includes more diverse advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

Wide-ranging directives around inclusion and climate change come as the company reportedly preps a significant international media-buying review. 

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Representation Matters - Yuval David

Representation Matters - Yuval David | LGBT Online Media, Marketing and Advertising | Scoop.it

The director of “Wonderfully Made — LGBTQ+R(eligion)” is on the cover of Rage Monthly.  In the accompanying article, Yuval discusses the importance of representation within entertainment and media.