LGBT Online Media, Marketing and Advertising
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How Subaru created the blueprint for selling cars to LGBTQIA+ consumers

How Subaru created the blueprint for selling cars to LGBTQIA+ consumers | LGBT Online Media, Marketing and Advertising | Scoop.it

In the 90s Subaru ran one of the most progressive ad campaigns. Daring to be different, it laid the blueprint for future all future LGBTQI+ marketing.

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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How IBM Reworked Itself Into an LGBTQ-Inclusive Firm

How IBM Reworked Itself Into an LGBTQ-Inclusive Firm | LGBT Online Media, Marketing and Advertising | Scoop.it

...as a member of IBM’s LGBTQ+ council, and govt sponsor for certainly one of our LGBTQ+ groups, I wish to share the methods during which our firm has made a distinction with methods for variety and inclusion and a protracted historical past supporting marginalized workers throughout a number of dimensions.  

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Egon Zehnder and Out Leadership Announce Partnership

Egon Zehnder and Out Leadership Announce Partnership | LGBT Online Media, Marketing and Advertising | Scoop.it

Egon Zehnder, the world’s leadership advisory firm, and Out Leadership, the first and only global platform for CEOs and multinational companies to advocate for LGBTQ+ inclusion and equality, today announce a partnership aimed at promoting LGBTQ+ representation at senior levels of business.

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Oreo created limited edition rainbow cookies to celebrate LGBTQ+ History Month

Oreo created limited edition rainbow cookies to celebrate LGBTQ+ History Month | LGBT Online Media, Marketing and Advertising | Scoop.it

Oreo and PFLAG have released a limited edition rainbow cookie in celebration of LGBTQ+ History Month.

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What Happened When a CEO Came Out as Transgender

What Happened When a CEO Came Out as Transgender | LGBT Online Media, Marketing and Advertising | Scoop.it

Wynne Nowland’s life-changing transition stirred surprise, support and new challenges at the company she runs.

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How Subaru created the blueprint for selling cars to LGBTQIA+ consumers

How Subaru created the blueprint for selling cars to LGBTQIA+ consumers | LGBT Online Media, Marketing and Advertising | Scoop.it

In the 90s Subaru ran one of the most progressive ad campaigns. Daring to be different, it laid the blueprint for future all future LGBTQI+ marketing.

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StartOut and Socos Labs announce the launch of the Pride Economic Impact Index

StartOut and Socos Labs announce the launch of the  Pride Economic Impact Index | LGBT Online Media, Marketing and Advertising | Scoop.it

The goal of the SPEII is to quantify the unrealized potential of “out” high-growth LGBTQ+ entrepreneurs, for the benefit of the US economy at large.

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New LGBTQ Community Survey Reveals Brands Supporting LGBTQ Equality “More Important Than Ever”

New LGBTQ Community Survey Reveals Brands Supporting LGBTQ Equality “More Important Than Ever” | LGBT Online Media, Marketing and Advertising | Scoop.it

Apple, Disney, Nike, some of the brands doing the best with LGBTQs; Ability to respond to Covid-19, a top concern; Majority will vote in November elections and are stressed out

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The big business of LGBTQ+ Pride as it goes virtual

The big business of LGBTQ+ Pride as it goes virtual | LGBT Online Media, Marketing and Advertising | Scoop.it

With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.

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Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting

Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting | LGBT Online Media, Marketing and Advertising | Scoop.it

A new survey from GLAAD and Procter & Gamble underscores the importance of visibility.

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'Community first, product second': Pride campaigns kick off in beauty

'Community first, product second': Pride campaigns kick off in beauty | LGBT Online Media, Marketing and Advertising | Scoop.it

Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year. 

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Ruth Hunt: ‘At university I found other girls who liked girls, cheap alcohol and smoking’

Ruth Hunt: ‘At university I found other girls who liked girls, cheap alcohol and smoking’ | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBTQ+ campaigner, 40, talks about growing up gay, becoming a baroness and still longing for a cigarette

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New Jersey Spotlight: Cathy Renna

New Jersey Spotlight: Cathy Renna | LGBT Online Media, Marketing and Advertising | Scoop.it

“At the end of the day, I really see myself as a storyteller, or someone who helps other people tell their stories. I get those stories out there to help the public think differently”. This week we had the privilege to speak with queer media and PR expert, Cathy Renna. Renna worked as a News Media Director at GLAAD for

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Startup Canada Podcast: empowering by including with Darrell Schuurman

Startup Canada Podcast: empowering by including with Darrell Schuurman | LGBT Online Media, Marketing and Advertising | Scoop.it

Schuurman is an advocate for affecting social change through the economic empowerment of LGBT+ entrepreneurs.

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Accurate Digital Solutions - LGBTQ+ Support Initiative

Accurate Digital Solutions - LGBTQ+ Support Initiative | LGBT Online Media, Marketing and Advertising | Scoop.it

At Accurate Digital Solutions, we consider it our responsibility to promote equal opportunities, inclusivity and fairness in the society we operate in. That’s why we continue to dedicate our marketing and development services for the LGBT community.

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Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health

Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health | LGBT Online Media, Marketing and Advertising | Scoop.it

The brand has gone from "most hated" to perhaps one of the most progressive when it comes to diversity, equity and inclusion.

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.GAY Is Good – Official Domain Launch Brings Historic LGBTQ Online Representation

.GAY Is Good – Official Domain Launch Brings Historic LGBTQ Online Representation | LGBT Online Media, Marketing and Advertising | Scoop.it

New .gay domains now available will proudly signify more inclusive and safer online spaces - Domain registry Top Level Design today announced the public launch of top-level domain (TLD) “.gay”, enabling consumers, businesses and registrars to join together online in a new way – taking up the banner in honor of every LGBTQ pioneer who helped pave the way, from the first Pride march 50 years ago, to today. 

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What LGBTQI women want from advertisers

What LGBTQI women want from advertisers | LGBT Online Media, Marketing and Advertising | Scoop.it

Facebook is here to drive business equality for LGBTQI women, providing an insight into what we want from brands... Cast your mind all the way back to April earlier this year and you might remember a little event that happened by the name of Lesbian Visibility Week. It was a week of…

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Queer to Stay: An LGBTQ+ Business Preservation Initiative

Queer to Stay: An LGBTQ+ Business Preservation Initiative | LGBT Online Media, Marketing and Advertising | Scoop.it

HRC and Showtime aim to help support and preserve businesses that serve the LGBTQ+ community with a focus on LGBTQ+ people of color, women and the transgender community.

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How Brands Can Appeal To The LGBTQ Community Through An Intersectional Lens

How Brands Can Appeal To The LGBTQ Community Through An Intersectional Lens | LGBT Online Media, Marketing and Advertising | Scoop.it

The Black Lives Matter movement and the Pride movement share the same foundations: they're both movements against the systematic oppression of marginalized groups. Here's how brands can appeal to the LGBTQ community through an intersectional lens.

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Co-Lead Josh Machiz On Building A Nasdaq LGBT Leaders Conference

The NASDAQ employees take pride in making NASDAQ the leading company that it is, with respect for their diverse backgrounds and colleagues included. In the #NasdaqFam Pride series, they will be featuring members from the OPEN (Out Proud Employees of Nasdaq) and learn about how they are pushing for positive change for LGBTQ+ people in the workplace.

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'Less tangible for brands': Marketers pull back from Pride Month sponsorships

'Less tangible for brands': Marketers pull back from Pride Month sponsorships | LGBT Online Media, Marketing and Advertising | Scoop.it

Pride Month has become an economic engine, with brands pouring money into sponsorships for the many celebrations that normally take place nationwide. But with lockdown orders still in effect in many states, Pride Month in 2020 will be far different.

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How to stay relevant with the LGBTQ+ community in uncertain times

How to stay relevant with the LGBTQ+ community in uncertain times | LGBT Online Media, Marketing and Advertising | Scoop.it

For companies wanting to support the LGBTQ+ community, you are most welcomed. We need your partnership—truly! But, please consider some advice before jumping into the mix.

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#PridePledge Asks Brands to Pivot LGBTQ Budgets for Covid

#PridePledge Asks Brands to Pivot LGBTQ Budgets for Covid | LGBT Online Media, Marketing and Advertising | Scoop.it

Influencer Ashlee Marie Preston says brands often spend millions in June—funds that are needed now more than eve.

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Meet Tuvia Borok – The Goldman VP Who Won’t Stop Making Change

Meet Tuvia Borok – The Goldman VP Who Won’t Stop Making Change | LGBT Online Media, Marketing and Advertising | Scoop.it

Tuvia Borok was at the top of his game when he fractured his C1 spine. The following year, he ran an Ironman.

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Anti-paywall Gay Times CEO unveils membership scheme amid coronavirus

Anti-paywall Gay Times CEO unveils membership scheme amid coronavirus | LGBT Online Media, Marketing and Advertising | Scoop.it

When Gay Times chief executive Tag Warner made a promise never to go behind a paywall, he could not have predicted that a global pandemic and subsequent ad spend drought would put his lofty commitment at odds with the very practical reality that Gay Times would need more revenue from readers in order to see the other side. His compromise is the launch of a new membership scheme called Gay Times+.

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