LGBT Online Media, Marketing and Advertising
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Making History: The First .Gay Site is Live Online!

Making History: The First .Gay Site is Live Online! | LGBT Online Media, Marketing and Advertising | Scoop.it

Oh hey! .Gay is Here... Our partners at Pink Media -- the company behind the #ILoveGay media brand -- this week became the very first live .gay site in existence...and it’s safe to say the gay internet will never be the same! 

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month

Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.

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4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners

4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners | LGBT Online Media, Marketing and Advertising | Scoop.it

Here's what you need to understand their pandemic situation and how we can all move forward together

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Introducing #ILoveGay Iowa... part of the #ILoveGay Network

Introducing #ILoveGay Iowa... part of the #ILoveGay Network | LGBT Online Media, Marketing and Advertising | Scoop.it

We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ+ organizations, as well as local LGBTQ+ Iowans, placing a more balanced emphasis on the content developed by both.

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No ivory tower: Gay Times is evolving how it speaks to its audience

No ivory tower: Gay Times is evolving how it speaks to its audience | LGBT Online Media, Marketing and Advertising | Scoop.it

As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.

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How to engage Gen Z during Pride Month and beyond

How to engage Gen Z during Pride Month and beyond | LGBT Online Media, Marketing and Advertising | Scoop.it

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]

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CBSN Pride Month: LGBTQ journalists shaping news coverage

CBSN Pride Month: LGBTQ journalists shaping news coverage | LGBT Online Media, Marketing and Advertising | Scoop.it

Watch "CBSN Pride Month: LGBTQ journalists shaping news coverage", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream featuring original CBS News reporting.

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Suze Orman: ‘Being Gay Has Been the Foundation of My Success’

Suze Orman: ‘Being Gay Has Been the Foundation of My Success’ | LGBT Online Media, Marketing and Advertising | Scoop.it

In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.

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McDonald's doubles down on inclusivity with multichannel Pride push

McDonald's doubles down on inclusivity with multichannel Pride push | LGBT Online Media, Marketing and Advertising | Scoop.it

The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.

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Macy's Honors National LGBTQ Pride Month

Macy's Honors National LGBTQ Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it

It's time to celebrate with Pride + Joy, as Macy's (NYSE:M) kicks-off National Pride Month in support of its LGBTQ colleagues, customers and communities. This June, Macy's annual national Pride + Joy campaign honors the LGBTQ community with special initiatives including a customer-centric give-back program to raise funds and awareness for The Trevor Project.

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Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief

Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief | LGBT Online Media, Marketing and Advertising | Scoop.it

Booz Allen Hamilton has tapped a new exec to lead its venerated diversity and inclusion efforts. The McLean consulting giant lured him over from Hilton.

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P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic

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Marketing The Rainbow: Case Study - Gay Wines

Marketing The Rainbow: Case Study - Gay Wines | LGBT Online Media, Marketing and Advertising | Scoop.it

In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, but also in their marketing approach.

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‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences

‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences | LGBT Online Media, Marketing and Advertising | Scoop.it

After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.

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LGBTQ journalists association honors 'National Coming Out Day' project

LGBTQ journalists association honors 'National Coming Out Day' project | LGBT Online Media, Marketing and Advertising | Scoop.it

Alex Biese led a National Coming Out Day video project that the NLGJA honored with the Excellence in Multimedia Award.

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Tip of the Day: Post Your Press Release On Your Site or Blog

Tip of the Day: Post Your Press Release On Your Site or Blog | LGBT Online Media, Marketing and Advertising | Scoop.it

Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Be sure to include some nice imagery, and if there are high-res photos and/or video, link to them in this story as well.

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Matt Skallerud - #ILoveGay Today

Matt Skallerud - #ILoveGay Today | LGBT Online Media, Marketing and Advertising | Scoop.it

My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ website

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For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader

For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader | LGBT Online Media, Marketing and Advertising | Scoop.it

Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.

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LGBTQ journalists bring perspective to news coverage

LGBTQ journalists bring perspective to news coverage | LGBT Online Media, Marketing and Advertising | Scoop.it
Journalists like Reuters executive editor Gina Chua are reshaping the way news organizations cover the LGBTQ community. She joins CBSN's Tanya Rivero to talk about her decision to share her story and the role her identity plays in covering LGBTQ issues.
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Ralph Lauren Case Study

Ralph Lauren Case Study | LGBT Online Media, Marketing and Advertising | Scoop.it

Ralph Lauren Corporation (RL) is an American fashion company, known for products in four categories: apparel, home, accessories, and fragrances. The Company's brands include Chaps, Lauren, Polo, Double RL, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. The company is headquartered in New York City, and founded in 1967 by American fashion designer Ralph Lauren. His net worth is over $6 bln.

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Case Study: Queer beer

Case Study: Queer beer | LGBT Online Media, Marketing and Advertising | Scoop.it

Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s.

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Telling LGBTQ+ stories in commercial photography

Telling LGBTQ+ stories in commercial photography | LGBT Online Media, Marketing and Advertising | Scoop.it

Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.

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SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals

SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals | LGBT Online Media, Marketing and Advertising | Scoop.it

For Pride Month, SNL brilliantly skewered what critics have long said has frequently been an off-message, corporate-sponsored saga for years.

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Are you practicing Socialist Media?

Are you practicing Socialist Media? | LGBT Online Media, Marketing and Advertising | Scoop.it

Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.

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How Bliss tapped into TikTok for its Gen-Z evolution

How Bliss tapped into TikTok for its Gen-Z evolution | LGBT Online Media, Marketing and Advertising | Scoop.it

Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.

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‘It Gets Better’ Gets New Leadership

‘It Gets Better’ Gets New Leadership | LGBT Online Media, Marketing and Advertising | Scoop.it

The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.

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