Sexual wellness widely refers to wellbeing related to sexuality. Products that enhance sexual health and experience include condoms, sensual lingerie, lubricants, sex toys, contraceptives, costumes, and enhancement supplements. These products enhance pleasure during intimacy. They are entering the mainstream media, and the market is getting bigger every year because of their growing acceptance. The analysts forecast the sexual wellness market in the US to grow at a CAGR of 9.47% during the period 2017-2021 .
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Matt Skallerud
onto LGBTQ+ Online Media, Marketing and Advertising |
One of the major drivers for this market is the growing LGBT population in country. A distinct population group in which individuals identify themselves in terms of their sexual orientation, specifically as lesbian, gay, bisexual, or transgender, is collectively referred as the LGBT population. In the US, this segment is a key part of the entire population, and they are of more significance for the sexual wellness market as they are the primary end-users of the several types of products sold in the market. In 2011, the first national data was emerged for the LGBT population in the US. The Williams Institute at the UCLA School of Law collated data from four national and two state-level surveys and approximated around eight million people belonged to LGBT community in 2011. However, in 2016, over 3.1% of the US population identified themselves as LGBT.