ChiefMarketer.com spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting... "A couple of years ago we created a partnership with the Ali Forney Center, which is the largest homeless center for LGBTQ Youth... We created this beautiful, artist-designed cup to raise awareness, support and fundraising for the center. What does it have to do with coffee? It references the values and the core of how we operate as an organization, even throughout our entire value chain, including our countries of origin."
How does the 249th pick in the NFL Draft fit into Visa's IMC Program? By being gay.
Michael Sam, the NFL's first openly gay player, has started to open the eyes of corporate America to the value in the gay community. With as estimated $2 trillion of purchasing power, it is a large market that is relatively untapped.
Not for long, it seems.