ChiefMarketer.com spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting... "A couple of years ago we created a partnership with the Ali Forney Center, which is the largest homeless center for LGBTQ Youth... We created this beautiful, artist-designed cup to raise awareness, support and fundraising for the center. What does it have to do with coffee? It references the values and the core of how we operate as an organization, even throughout our entire value chain, including our countries of origin."
This list of companies that is provided really shows a lot of growth and support on many different levels. I think that it is extremely important for a company to be well-rounded and open-minded to every single set of diverse consumers. There are less people in this world who are full of hatred and prejudice than there are people who are accepting of everyone. It makes a big statement for a company to come out and say that they support equal rights, and these companies have had no problem doing so.
When companies come out like this, there is always a big chance of backlash and I'm pretty sure they have all suffered from it. Although there is backlash, that is just about the biggest thing they have to deal with. Picture it being all over the news and social media sites and think of all the publicity they are getting. They've already won, right? Well I think they have. It just goes to show that people are no longer standing for discrimination, and these companies fully support the new direction that this country and this market is headed in.