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Over the last few years, we have all read about the perils of print media, or “old media” as some like to call it, and I’ve done numerous columns on the subject. The bottom line for media outlets is that you need to report on events, issues and topics that you as a publication own, and have a professional staff that knows how to publish that information in a way the community can get its hands around it. Oh, one more important point: Don’t be afraid to be controversial or write something that someone or some organization or business might not like.
The annual Gay Press Report, just released, shows LGBT print getting even stronger
Dollars spent on advertising in LGBT media for 2013 reached a record high of $381.4 million, according to a recently released report on gay media. And that record high represents an 18.2 percent increase from the previous year. At the same time, circulation and readership of LGBT media is also up a healthy 15.1 percent.
The latest advertising campaign from Maple Leaf Foods Inc. is a wholesome collage of scenes of Canadiana. There is a farmer on his land, a locker room of pals suiting up for a hockey game, and among many other scenes, there are two women getting married.
On Tuesday, June 17th, 2014 join 500 executives, top media influencers, & entrepreneurs discuss the latest trends and best practices in business communications, story telling and content marketing. Spend One-on-one time with this industry visionaries, and leaders from the world of publishing, public relations, marketing, branding, advertising agencies, and other verticals and brands with a vested interest in the future of social journalism and digital storytelling.
Similar to other digital success stories, it started in a garage. Fathom Creative president and CEO Drew Mitchell discovered the art of visual communication at a young age. While eight-year-old contemporaries worked lemonade stands on the suburban Silicon Valley sidewalks of his childhood, he hosted gallery-like showings of his youthful drawings inside the family car space.
Dramatic changes are underway at financially troubled Frontiers, the oldest and most widely circulated gay magazine in Southern California. Michael Turner, a financial executive, bought Frontiers out of bankruptcy in January for $361,000. He essentially paid 10 cents on the dollar to the publication’s largest creditors, including Wells Fargo. He now faces the challenge of returning the magazine, its website and other ancillary products to profitability.
It's not often that Texas ranks at the top of the heap for anything LGBT, but DiversityInc named Dallas-based AT&T as the best company for LGBT employees.
According to news from PR Week Hilton Worldwide has hired leading lobbying PR firm MWW to handle the chain's LGBT marketing and PR efforts across...
Two-year-old company is profitable and growing its user base 20 percent monthly.
NGLCC has an exciting opportunity for a newly created position of Digital Media Manager to join our organization in our Washington, DC headquarters. The Digital Media Manager will be responsible for all forms of digital communication between NGLCC and external stakeholders, including website, e-newsletters, social media, and web campaigns. The successful candidate will have a proven track record of success driven through creativity and innovation.
It happens a few times a year: A customer refuses to work with Dave Greenbaum because he's gay.
Via Kelly Riker
It’s always a pleasure to have the opportunity to interview someone in person. This is our 25th podcast interview, and now 15 of those 25 were actually done in person.
Things are heating up at our Prime Time Mixer on @ArgosyCruises aboard the Spirit of Seattle #lgbtbiz http://t.co/FSiz6xRJjz
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Out Front Colorado publisher Jerry Cunningham was not at all that surprised with so much good news in The Gay Press Report for 2013. But, he said, “If we had this conversation a few years ago, I would have been surprised. I was one of the believers that print media was the Titanic. However, I was completely wrong. It’s very validating to know that” Out Front’s success is “not an unique anomaly or weird Colorado magic sauce.”
Tim Gill is the most influential gay donor most people have never heard of. The software entrepreneur has spent the last two decades working to advance LGBT rights, often through alliances with both Republicans and Democrats.
The leaders of Mastercard, Citigroup, Bloomberg, Thomson Reuters, KPMG talk about the importance of a diverse workplace
Every year in our business, multi-cultural marketing as a discipline continues to take shape and mature. Listening in on industry discussions and panels, I've remarked here before about the preponderance of myths within this realm of marketing. It's those myths that have led to a somewhat disjointed view of what "multi-cultural marketing" even is. Seeming almost formless, as a defined practice, multi-cultural has felt elusive as marketers strive to excel in this area. And that lack of singular definition creates dissonance, certainly when watching the market on who's doing what well and trying to get a beat on quality work.
Via Sara Duane
Mozzila's executive chairwoman, Mitchell Baker, also weighed in, stating that the company's commitment to inclusiveness for the LGBT community and all...
FCB Toronto today announced the launch of a new integrated campaign on behalf of PFLAG Canada (Parents, Families and Friends of Lesbians and Gays) to support the country's...
A registry of businesses owned by members of the LGBT community is being developed in time for the 2014 Gay Games scheduled for the...
LGBT-centric ads aren't without controversy. But while they may be rare, that's almost certainly going to start changing.
It's a virtuous cycle that enables public companies on the DiversityInc Top 50 list to consistently outperform the major domestic stock market indices and...
Our first LGBT Marketing Conference held at the NY Times Conference Center... Great turnout! #LGBTBiz #LGBTBiz http://t.co/r0GdPExXSg
Over the years, brands have increasingly embraced lesbian, gay, bisexual, and transgender (LGBT) individuals as part of their marketing programs. Target, Chevy, J. Crew, and Amazon are just a few well-known brands to recently feature same-sex couples in their advertising.
Lately, we've seen a number of ads that feature LGBT families and couples; from Banana Republic to Honey Maid and Coca-Cola, there's been a significant increase in LGBT presence in marketing of late. And, according to ...
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