LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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The pink yuan: how Chinese business is embracing the LGBT market

The pink yuan: how Chinese business is embracing the LGBT market | LGBT Online Media, Marketing and Advertising | Scoop.it
While businesses in China are embracing the ‘pink economy’, their human resources policies aren’t embracing LGBT rights
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LGBT Meeting Professionals Association Announces Advisory Board + 1st Networking Event

LGBT Meeting Professionals Association Announces Advisory Board + 1st Networking Event | LGBT Online Media, Marketing and Advertising | Scoop.it
The LGBT Meeting Professionals Association (LGBTMPA) has announced the creation of its advisory board. The board of experienced professionals met in Las Vegas and committed to the organization’s goals including the first annual conference; developing the organization’s education and certificate programs and launching the first bi-directional mentoring initiative in the meeting planners profession.
Matt Skallerud's insight:

First Networking Event: Tuesday, January 10, 2017
Learn more about LGBTMPA during the LGBT Reception at the Professional Convention Management Association sponsored by Austin Convention & Visitors Bureau. The meeting is being held at the Austin House (310 E. Third St., Austin, TX) from 5:30 to 6:30 pm.

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Matt Skallerud's curator insight, January 3, 12:37 PM

First Networking Event: Tuesday, January 10, 2017
Learn more about LGBTMPA during the LGBT Reception at the Professional Convention Management Association sponsored by Austin Convention & Visitors Bureau. The meeting is being held at the Austin House (310 E. Third St., Austin, TX) from 5:30 to 6:30 pm.

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WH Smith boss opens up about mental health, coming out and the retailer's 225-year anniversary in first ever interview

WH Smith boss opens up about mental health, coming out and the retailer's 225-year anniversary in first ever interview | LGBT Online Media, Marketing and Advertising | Scoop.it

"I am publicity phobic" Steve Clarke announces, laughing nervously and squirming at the sound of the dictaphone being turned on.

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Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models

Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models | LGBT Online Media, Marketing and Advertising | Scoop.it
Fort Lauderdale tourism—which has been courting lesbian and gay visitors for decades—on New Year's Eve will roll out a new campaign that could be a first in the travel category, with transgender models starring in mainstream media ads.
Matt Skallerud's insight:

The Greater Fort Lauderdale Convention and Visitors Bureau advertising campaign, created by Fort Lauderdale-based Starmark International, is kicking off with two new videos on twin billboards at 1515 Broadway and on a bowtie billboard at 1500 Broadway, both in New York's Times Square. 

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This Moving Short From Kodak Demonstrates The Power Of Love

This Moving Short From Kodak Demonstrates The Power Of Love | LGBT Online Media, Marketing and Advertising | Scoop.it
Understanding follows a young man as he comes out to his family.
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Building a Community, and an Empire, With a Gay Dating App in China

Building a Community, and an Empire, With a Gay Dating App in China | LGBT Online Media, Marketing and Advertising | Scoop.it
For 16 years, Ma Baoli hid his life as a gay man from his family. Now, as attitudes shift, he sees a lucrative business opportunity.
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LGBT New Media Expo Was A Success!

LGBT New Media Expo Was A Success! | LGBT Online Media, Marketing and Advertising | Scoop.it
In what is set to be the first in a series of LGBT New Media Expo’s debuting in 2017, our event in Las Vegas, held in conjunction with the CMI Tourism & Hospitality Conference, was a success! We had exhibitors including .LGBT, IGLTA, Revry.TV, QLife Magazine, Gay.Vegas, GayVegas.com, ILoveGayPalmSprings.com, GayDesertGuide.com, Here Media, Q.Digital, Remember Cuba, Man About World, Blu Magazine, JoshRimer.com and our company, Pink Banana Media. The folks who developed the “Socio – Shake and Connect” app were there as well, helping our attendees and exhibitors connect like never before!
Matt Skallerud's insight:

In attendance were some of the various destination and tourism attendees of the CMI conference, as well as local LGBT advertising & marketing folks local to Las Vegas.

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Matt Skallerud's curator insight, December 16, 2016 7:42 AM

In attendance were some of the various destination and tourism attendees of the CMI conference, as well as local LGBT advertising & marketing folks local to Las Vegas.

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Bumble invests in gay dating app Chappy

Bumble invests in gay dating app Chappy | LGBT Online Media, Marketing and Advertising | Scoop.it

Bumble, the dating app that puts women in the driver’s seat, has today announced that it is leading a seed round investment in gay dating app Chappy.

Matt Skallerud's insight:

Chappy is a gay dating app based in the UK. The app lets users choose what they’re looking for and when, offering a sliding scale within the app that ranges from “Don’t Mind” to “Mr. Right” to “Mr. Right Now.”

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Matt Skallerud's curator insight, December 16, 2016 7:17 AM

Chappy is a gay dating app based in the UK. The app lets users choose what they’re looking for and when, offering a sliding scale within the app that ranges from “Don’t Mind” to “Mr. Right” to “Mr. Right Now.”

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After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad

After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad | LGBT Online Media, Marketing and Advertising | Scoop.it
2016 has been a turbulent year, but Microsoft's new holiday ad aims to spread positivity by bringing together inspiring individuals to create a piece of art.
Matt Skallerud's insight:

Mass shootings, terror attacks, police-related violence, racial tension, protests, the presidential election, Brexit: 2016 has been a divisive year. But Microsoft's new holiday spot aims to promote positivity by bringing together inspiring individuals to create a piece of art.

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Attitude and Winq magazine editorial teams to merge: Matt Cain appointed editor-in-chief

Attitude and Winq magazine editorial teams to merge: Matt Cain appointed editor-in-chief | LGBT Online Media, Marketing and Advertising | Scoop.it

Darren Styles, the managing director of Stream Publishing, today announced that the Attitude and Winq magazine editorial teams are to merge, with Matt Cain appointed editor-in-chief of both titles. Cain will also act as a spokesperson for the brands across all media.

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HRC launches 2017 Corporate Equality Index in Mexico City

HRC launches 2017 Corporate Equality Index in Mexico City | LGBT Online Media, Marketing and Advertising | Scoop.it
The Human Rights Campaign on Tuesday launched its 2017 Corporate Equality Index at an event that took place in Mexico City.
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Ex-Fab Founder Jason Goldberg Scores Funding for New Startup

Ex-Fab Founder Jason Goldberg Scores Funding for New Startup | LGBT Online Media, Marketing and Advertising | Scoop.it

The co-founder of Fab.com, once dubbed the Tech Titanic, is at it again, with the "social conversation" tool Pepo.

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Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director

Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director | LGBT Online Media, Marketing and Advertising | Scoop.it

Click here to edit the Logo, the Emmy® award-winning and leading entertainment brand inspired by the LGBTQ community, today announced that Matthew Breen would be joining the network as Editorial Director. Breen comes to Logo from The Advocate and Out magazines, where he served as editor-in-chief and deputy editor, respectively

Matt Skallerud's insight:

of Connected Content at Logo/VH1 where he’ll be responsible for leading the editorial strategy for New Now Next, Logo’s home for the latest in pop culture, music, movies, TV, news and more, as well as the network’s digital properties.

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2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring

2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring | LGBT Online Media, Marketing and Advertising | Scoop.it
We wanted to take this time to wish you all an absolutely wonderful and happy New Year!  We look forward to both working with you, as well as connecting with you at some of the various LGBT business events happening this year, including our signature event LGBT Week NYC, produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina.
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LGBT Chamber initiative encourages corporate activism

LGBT Chamber initiative encourages corporate activism | LGBT Online Media, Marketing and Advertising | Scoop.it

The Nashville LGBT Chamber’s ‘Tennessee Thrives’ initiative is a coalition of approximately 300 businesses and business organizations that are committed to maintaining a thriving economy for a Tennessee that welcomes all hard working people.

Matt Skallerud's insight:

One objective of Tennessee Thrives is to make legislators think twice before proposing or passing bills that put the state’s ability to attract talent, visitors, or corporate investment at risk. Since the launch of the Tennessee Thrives website, www.tennesseethrives.org, over 190 companies have signed the pledge.

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Lloyd's of London's Inga Beale made a dame in New Year honours list

Lloyd's of London's Inga Beale made a dame in New Year honours list | LGBT Online Media, Marketing and Advertising | Scoop.it
Beale, Lloyd’s first female boss, recognised along with Mumsnet’s Justine Roberts and designer Anya Hindmarch, who get CBEs
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Inside Grindr's Quest to Become the First Global Gay Lifestyle Brand

Inside Grindr's Quest to Become the First Global Gay Lifestyle Brand | LGBT Online Media, Marketing and Advertising | Scoop.it

Though it's best known as a hookup app, Grindr is branching out by forming social justice initiatives and creating tailored user experiences. But while the company's expansion is exciting, privacy concerns loom large, and many wonder how a service that allows users to filter by race and body type can be trusted to carry out a progressive mission.

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QVegas to become online-only QLife, serving Vegas, LA and NYC

QVegas to become online-only QLife, serving Vegas, LA and NYC | LGBT Online Media, Marketing and Advertising | Scoop.it
At this month’s 17th Annual LGBT Travel and Hospitality Conference and LGBT New Media Expo, QLife, Inc. announced QLife Magazine and qlifemagazine.com, a new LGBT lifestyle and entertainment digital publication serving Las Vegas, Los Angeles and New York launching January 1, 2017.
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Gay Social Networks, Hornet And China-Based Blued, Enter Into First Global Cooperation

Gay Social Networks, Hornet And China-Based Blued, Enter Into First Global Cooperation | LGBT Online Media, Marketing and Advertising | Scoop.it

Hornet, the world's second largest gay social network, announced today that it has entered into a mutually beneficial cooperation with Blued, the largest gay social network in China. As part of the cooperation, Blued will be participating in an extension of the funding round to help expand upon the momentum and growth rates Hornet has been experiencing.

Matt Skallerud's insight:

Hornet's business momentum reached new levels this past year with the acquisition of Vespa and Unicorn Booty. Hornet is now the number one gay social network in markets including France, Russia, Brazil and is showing rapid organic growth in other key markets. This follows a recent $8 million round of institutional funding for Hornet in the latter part of 2016.

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14 rising LGBTI business influencers to follow on Twitter

14 rising LGBTI business influencers to follow on Twitter | LGBT Online Media, Marketing and Advertising | Scoop.it
Last year we ran a list of ‘14 LGBT Business Advocates to follow on Twitter‘, which included the likes of Tim Cook (Apple) and Leanne Pittsford (Lesbians Who Tech). One year down the line, we thought we’d add a few more names to the list.
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QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York

QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York | LGBT Online Media, Marketing and Advertising | Scoop.it

First Issue of New Lifestyle and Entertainment Digital Publication to Appear January 1, 2017

Matt Skallerud's insight:

Today at the 17th Annual LGBT Travel and Hospitality Conference and LGBT New Media Expo, QLife, Inc. announced QLife Magazine and qlifemagazine.com, a new LGBTQ lifestyle and entertainment digital publication serving Las Vegas, Los Angeles and New York launching Jan. 1, 2017.

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Making a Space for LGBT Meeting Professionals

Making a Space for LGBT Meeting Professionals | LGBT Online Media, Marketing and Advertising | Scoop.it
Seeing an “underserved” need, David Jefferys this summer launched the first association for lesbian, gay, bisexual, and transgender meeting planners and those who plan LGBT events.
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Hornet Names Stephan Horbelt As Executive Editor Of Content

Hornet Names Stephan Horbelt As Executive Editor Of Content | LGBT Online Media, Marketing and Advertising | Scoop.it

The former editor in chief of Frontiers helped turn that publication into the leading glossy serving the Southern California LGBT community

Matt Skallerud's insight:

Hornet, the world's second largest gay social network, today announced that Stephan Horbelt will join the brand's growing executive team as executive editor. He is charged with leading the brand's content development strategy. Horbelt comes to Hornet from Frontiers Media, where he spent the last four years as editor in chief of Frontiers. Horbelt will be based out of Los Angeles and report to Hornet CEO Christof Wittig.

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LGBT New Media Expo Las Vegas – Dec 13, 2016

LGBT New Media Expo Las Vegas – Dec 13, 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBT New Media Expo & Trade Show is now less than one week away, on December 13th from 2 to 6 pm at the Vdara Hotel in Las Vegas… we’ll have a full house of exhibitors, and the attendee RSVPs are through the roof, with both the CMI Tourism folks coming at the beginning of the trade show & expo, and the local Las Vegas business community coming towards the latter half of the trade show & expo.

Matt Skallerud's insight:

We have two new presentations scheduled… one by the Q.Digital team entitled “Connecting to LGBTQ’s via Publisher Partners, Influencers & Branded Content” and the 2nd by Revry.TV entitled “Beyond YouTube: The Rise of Premium Digital Platforms“.

 

After the trade show & expo, the folks at QVegas and Gay.Vegas have put together an after-party reception at the Clique Bar & Lounge inside the Cosmopolitan Hotel, next door to our venue at the Vdara. This event is from 7-9 pm, and includes open bar hosted by QVegas Magazine, Gay.Vegas and the Clique Bar & Lounge from 7-8 pm.

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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

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