LGBT Online Media, Marketing and Advertising
54.5K views | +0 today
Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

               PinkBananaBiz.com   |   PinkBananaMedia.com   |   LGBTBrandVoice.com   |   LGBTNew.Media   |   PinkBananaWorld.com

Your new post is loading...
Your new post is loading...
Scooped by Matt Skallerud
Scoop.it!

Bumble invests in gay dating app Chappy

Bumble invests in gay dating app Chappy | LGBT Online Media, Marketing and Advertising | Scoop.it

Bumble, the dating app that puts women in the driver’s seat, has today announced that it is leading a seed round investment in gay dating app Chappy.

Matt Skallerud's insight:

Chappy is a gay dating app based in the UK. The app lets users choose what they’re looking for and when, offering a sliding scale within the app that ranges from “Don’t Mind” to “Mr. Right” to “Mr. Right Now.”

more...
Matt Skallerud's curator insight, December 16, 2016 7:17 AM

Chappy is a gay dating app based in the UK. The app lets users choose what they’re looking for and when, offering a sliding scale within the app that ranges from “Don’t Mind” to “Mr. Right” to “Mr. Right Now.”

Scooped by Matt Skallerud
Scoop.it!

After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad

After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad | LGBT Online Media, Marketing and Advertising | Scoop.it
2016 has been a turbulent year, but Microsoft's new holiday ad aims to spread positivity by bringing together inspiring individuals to create a piece of art.
Matt Skallerud's insight:

Mass shootings, terror attacks, police-related violence, racial tension, protests, the presidential election, Brexit: 2016 has been a divisive year. But Microsoft's new holiday spot aims to promote positivity by bringing together inspiring individuals to create a piece of art.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Attitude and Winq magazine editorial teams to merge: Matt Cain appointed editor-in-chief

Attitude and Winq magazine editorial teams to merge: Matt Cain appointed editor-in-chief | LGBT Online Media, Marketing and Advertising | Scoop.it

Darren Styles, the managing director of Stream Publishing, today announced that the Attitude and Winq magazine editorial teams are to merge, with Matt Cain appointed editor-in-chief of both titles. Cain will also act as a spokesperson for the brands across all media.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

HRC launches 2017 Corporate Equality Index in Mexico City

HRC launches 2017 Corporate Equality Index in Mexico City | LGBT Online Media, Marketing and Advertising | Scoop.it
The Human Rights Campaign on Tuesday launched its 2017 Corporate Equality Index at an event that took place in Mexico City.
more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Ex-Fab Founder Jason Goldberg Scores Funding for New Startup

Ex-Fab Founder Jason Goldberg Scores Funding for New Startup | LGBT Online Media, Marketing and Advertising | Scoop.it

The co-founder of Fab.com, once dubbed the Tech Titanic, is at it again, with the "social conversation" tool Pepo.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director

Logo Taps the Advocate and Out Magazine's Matthew Breen for Editorial Director | LGBT Online Media, Marketing and Advertising | Scoop.it

Click here to edit the Logo, the Emmy® award-winning and leading entertainment brand inspired by the LGBTQ community, today announced that Matthew Breen would be joining the network as Editorial Director. Breen comes to Logo from The Advocate and Out magazines, where he served as editor-in-chief and deputy editor, respectively

Matt Skallerud's insight:

of Connected Content at Logo/VH1 where he’ll be responsible for leading the editorial strategy for New Now Next, Logo’s home for the latest in pop culture, music, movies, TV, news and more, as well as the network’s digital properties.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

17 Agencies Form Diversity Network

17 Agencies Form Diversity Network | LGBT Online Media, Marketing and Advertising | Scoop.it

Seventeen media, marketing, and communications agencies are partnering to form Titanium Worldwide, the first collective of certified-diverse companies operating as a single agency. 

Matt Skallerud's insight:

The network, defined as “diversity of thought,” includes Alom, BaselineGroupNY, Boost Rewards and Glue, each selected to represent and highlight gender, sexual orientation, race and cultural diversity. That mission is underscored with their memberships in organizations such as the National Minority Supplier Development Council, the Women Business Enterprise National Council and the National Gay & Lesbian Chamber of Commerce.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

PRESSING QUESTIONS: Echo Magazine of Phoenix

PRESSING QUESTIONS: Echo Magazine of Phoenix | LGBT Online Media, Marketing and Advertising | Scoop.it
Interview with Managing Editor KJ Philp by Joe Siegel Geographic coverage area: Arizona: Greater Phoenix Area, Flagstaff, Tucson
more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?

Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists

Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists | LGBT Online Media, Marketing and Advertising | Scoop.it
With 3 million active users, Hornet is the top hookup app in France, Taiwan, Brazil and Russia.
Matt Skallerud's insight:
 

While it’s not as big as Grindr, the gay dating app Hornet took a big step forward: The company has secured an$8 million investment from Ventech China, a Shanghai-based venture capitalist firm.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

VIDEO: BVW Jewelers - The One You Love

Showing once again why BVW Jewelers celebrates everyone who finds love. #loveislove BVW Jewelers – Extraordinary Never Ordinary

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference

250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference | LGBT Online Media, Marketing and Advertising | Scoop.it
1st China LGBT Advertising Showcase, Annual Community Report Released
Matt Skallerud's insight:

WorkForLGBT, leading a coalition including YouGov, Dan Lan / Blued, Rela, and Weber Shandwick, and supported by more than 20 LGBT (lesbian, gay, bisexual, and transgender) cooperative partners across China, held the 3rd Annual China Pink Market Conference on Monday, November 14th at the Langham Xintiandi Hotel Shanghai. 

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York

QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York | LGBT Online Media, Marketing and Advertising | Scoop.it

First Issue of New Lifestyle and Entertainment Digital Publication to Appear January 1, 2017

Matt Skallerud's insight:

Today at the 17th Annual LGBT Travel and Hospitality Conference and LGBT New Media Expo, QLife, Inc. announced QLife Magazine and qlifemagazine.com, a new LGBTQ lifestyle and entertainment digital publication serving Las Vegas, Los Angeles and New York launching Jan. 1, 2017.

more...
No comment yet.
Rescooped by Matt Skallerud from LGBT Meeting Professionals Assocation
Scoop.it!

Making a Space for LGBT Meeting Professionals

Making a Space for LGBT Meeting Professionals | LGBT Online Media, Marketing and Advertising | Scoop.it
Seeing an “underserved” need, David Jefferys this summer launched the first association for lesbian, gay, bisexual, and transgender meeting planners and those who plan LGBT events.
more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Hornet Names Stephan Horbelt As Executive Editor Of Content

Hornet Names Stephan Horbelt As Executive Editor Of Content | LGBT Online Media, Marketing and Advertising | Scoop.it

The former editor in chief of Frontiers helped turn that publication into the leading glossy serving the Southern California LGBT community

Matt Skallerud's insight:

Hornet, the world's second largest gay social network, today announced that Stephan Horbelt will join the brand's growing executive team as executive editor. He is charged with leading the brand's content development strategy. Horbelt comes to Hornet from Frontiers Media, where he spent the last four years as editor in chief of Frontiers. Horbelt will be based out of Los Angeles and report to Hornet CEO Christof Wittig.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

LGBT New Media Expo Las Vegas – Dec 13, 2016

LGBT New Media Expo Las Vegas – Dec 13, 2016 | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBT New Media Expo & Trade Show is now less than one week away, on December 13th from 2 to 6 pm at the Vdara Hotel in Las Vegas… we’ll have a full house of exhibitors, and the attendee RSVPs are through the roof, with both the CMI Tourism folks coming at the beginning of the trade show & expo, and the local Las Vegas business community coming towards the latter half of the trade show & expo.

Matt Skallerud's insight:

We have two new presentations scheduled… one by the Q.Digital team entitled “Connecting to LGBTQ’s via Publisher Partners, Influencers & Branded Content” and the 2nd by Revry.TV entitled “Beyond YouTube: The Rise of Premium Digital Platforms“.

 

After the trade show & expo, the folks at QVegas and Gay.Vegas have put together an after-party reception at the Clique Bar & Lounge inside the Cosmopolitan Hotel, next door to our venue at the Vdara. This event is from 7-9 pm, and includes open bar hosted by QVegas Magazine, Gay.Vegas and the Clique Bar & Lounge from 7-8 pm.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

'PINK ECONOMY' in China set to soar as companies target LGBT community

'PINK ECONOMY' in China set to soar as companies target LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

A new business model is coming to China as entrepreneurs begin developing products for the rapidly emerging market. 

Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China's emerging "pink economy", a new business model that caters mainly to the lifestyles and demands of the LGBT community.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

LGBTMPA Interviews Matt Skallerud of Pink Banana Media

LGBTMPA Interviews Matt Skallerud of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTMPA takes a moment to chat with Matt Skallerud, President of Pink Banana Media.  As Pink Banana Media's focus is on helping clients target their specific LGBT demographic online, LGBTMPA had contracted with Pink Banana Media to help bring initial awareness to its launch, as well as help it to develop a social media presence online.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

LGBTMPA Interviews Gary Murakami

LGBTMPA Interviews Gary Murakami | LGBT Online Media, Marketing and Advertising | Scoop.it

"Life's most persistent and urgent question is, What are you doing for others?" -Martin Luther King, Jr.

Matt Skallerud's insight:

LGBTMPA takes a moment to chat with Gary Murakami, CMP, CMM, Director of Global Sales for MGM Resorts International to get his insights and thoughts on the importance of professional involvement in industry associations and specifically, LGBTMPA. Gary is currently on the Board of Directors for Professional Convention Management Association (PCMA) and a member of the Convention Industry Council APEX Standards Committee. He is also actively involved in LGBT organizations including serving as Chair of the International Gay & Lesbian Travel Association (IGLTA) Foundation Board of Directors and Chair for the Out & Equal San Francisco Bay Area Affiliate.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

GCN And the Irish LGBT Community

GCN And the Irish LGBT Community | LGBT Online Media, Marketing and Advertising | Scoop.it

Nominated for Editor of the Year at the Irish Magazine Awards, Brian Finnegan reflects on the massive journey GCN has taken since it was first published 28 years ago.   Yesterday I was at the Today FM studios to contribute to an item on The Matt Cooper Show, when one of the researchers said to me...

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Nine Amazing Startups Led by #LGBT Entrepreneurs Show Us How Great America Is

Nine Amazing Startups Led by #LGBT Entrepreneurs Show Us How Great America Is | LGBT Online Media, Marketing and Advertising | Scoop.it

Nine amazing startups led by #LGBT entrepreneurs showed us what they’re made of today at #StartOutDemoDay hosted by Twitter NYC and StartOut — 4 out of 9 were led by women, 1 by a Trans entrepreneur.

more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Diesel's latest campaign stars transgender models

Diesel's latest campaign stars transgender models | LGBT Online Media, Marketing and Advertising | Scoop.it
Diesel has cast transgender models Loiza Lamers and Ben Melzer for its collection with German retailer All About You. They both star in a behind-the-scenes style video.
more...
No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Kinkster Brands NYC, New Gay Owned Company Established in New York City

Kinkster Brands NYC, New Gay Owned Company Established in New York City | LGBT Online Media, Marketing and Advertising | Scoop.it

With its launch of Kinkster MAG in fall 2015 followed by its apparel and merchandise branded as Kinkster NYC shortly after the publication, the seeds were sown for the formal establishment of Kinkster Brands NYC in fall 2016.

Matt Skallerud's insight:

Founder Corey Wesley and co-owner John S. Myers launched Kinkster MAG in fall 2015 in part because they never felt like they were a part of a single community but rather they existed within many communities. The stereotypical images prominent in traditional gay media outlets offered little for them to connect with and led them to believe there was a specific norm within the LGBT community. As they came of age, met others, and experienced different people and environments, they learned that like most groups and subgroups what's considered "normal" is far more complicated and nuanced than what media and society had them believing.

more...
No comment yet.