LGBTQ+ Online Media, Marketing and Advertising

In attendance were some of the various destination and tourism attendees of the CMI conference, as well as local LGBT advertising & marketing folks local to Las Vegas.

Overall, it was a powerful seven days of blog posts, photos, videos, status updates and Tweets all related to the ever-growing LGBT New Media community online... we're excited for the possibilities and opportunities in the months to come, including ourLGBT New Media Expo, held in Las Vegas on December 13th, 2016, immediately after the CMI Tourism & Hospitality Conference, at the Vdara Hotel.  Focused on both the LGBT tourism marketplace, as well as the local Las Vegas LGBT business community, this expo is a first focusing on bringing the business community together with a wide array of LGBT influencers, bloggers, vloggers and YouTube content creators, as well as LGBT media companies and ad agencies with a strong digital focus.  We hope to see you there!

I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far.  They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date.  So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder.  As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.

In a remarkable year of change, meet the advertisers who exceeded expectations. Featuring a distinguished panel of top advertising executives and an in-depth analysis of this year's most talked about LGBTQ inclusive ad campaigns. Connect with the marketing and advertising leaders behind your favorite ad campaigns and participate in an in-depth discussion on LGBTQ-inclusive advertising in today's world.

We’ll show you how you are able to micro-target your specific traveler demographic using programmatic advertising technology, and we’ll touch on the integration of this ad campaign with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same micro-targeting power as well. We’ll also discuss the role of LGBT influencers, and how all of this social media activity can be brought together with the power of the #hashtag, and how we are currently adapting it to the Palm Springs local market with the newly launched campaign #ILoveGayPalmSprings.