ChiefMarketer.com spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting... "A couple of years ago we created a partnership with the Ali Forney Center, which is the largest homeless center for LGBTQ Youth... We created this beautiful, artist-designed cup to raise awareness, support and fundraising for the center. What does it have to do with coffee? It references the values and the core of how we operate as an organization, even throughout our entire value chain, including our countries of origin."
I'll cut right to the chase here... these folks have managed to pull together something no one in the LGBT business community has achieved so far. They've brought the incredibly diverse community of LGBT YouTube Content Creators, bloggers, vloggers, influencers and their fans together in a way no one else has to date. So if you're a business considering expanding your marketing efforts to reach your target market via these influencers, this is an incredible opportunity to 1) sponsor, 2) exhibit or 3) show your support by becoming a #PrideCon4Lyfe Badge holder. As a business, this will be an investment well spent, leveraging your future cutting-edge LGBT marketing efforts by helping fund this event today.