LGBTQ+ Online Media, Marketing and Advertising
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April 5, 2015 12:19 PM
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Bob Witeck, Walmart's LGBT consultant, gets corporations on the workers' side

Bob Witeck, Walmart's LGBT consultant, gets corporations on the workers' side | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Witeck advised the retail giant to stand against anti-gay legislation in an age when LGBT rights in corporate America is ‘a matter of value to everyone’
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

               PinkBananaBiz.com   |   PinkMedia.LGBT   |   LGBTBrandVoice.com   |   LGBTNewMedia.com   |   PinkMediaWorld.com

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Scooped by Matt Skallerud
June 25, 2:04 PM
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63 Companies Celebrating LGBTQ Consumers This Pride Month

63 Companies Celebrating LGBTQ Consumers This Pride Month | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

This Pride Month, some companies discreetly celebrate LGBTQ consumers by tucking away statements of support on their websites. 

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June 25, 7:35 AM
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Revry's Damian Pelliccione Proud to Be Byron Allen of LGBTQ Media

Revry's Damian Pelliccione Proud to Be Byron Allen of LGBTQ Media | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Revry, the first global LGBTQ+ streaming service, cofounder and CEO Damian Pelliccione is proud to be the "Byron Allen of LGBTQ media"

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Scooped by Matt Skallerud
June 25, 7:15 AM
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Matt Wagner’s call for queer representation and visibility in advertising

The Target 10 VP of client services writes about how brands are missing the opportunity to connect with one of the fastest-growing consumer groups.

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Scooped by Matt Skallerud
June 24, 6:21 AM
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Why Spotlighting LGBTQ+ Founders Is a Business Imperative

Why Spotlighting LGBTQ+ Founders Is a Business Imperative | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Media outlets traditionally recognize the influence of activists, celebrities, and corporate leaders. But entrepreneurship is key to advancing diversity and inclusion.

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Scooped by Matt Skallerud
June 19, 6:12 AM
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Pride Month campaigns: pinkwashing or allies?

Events are often an excellent reason for a marketing campaign. But that is not always possible: the Olympic rings are sacred and F1 and UEFA do not allow their event to be used without significant compensation. However, there are also the themed periods and holidays. As a marketer you have to be careful here

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Scooped by Matt Skallerud
June 5, 8:33 AM
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10 LGBTQ+ marketers to follow on social media in 2024

In celebration of Pride Month, we’re spotlighting 10 LGBTQ+ marketers actively supporting and empowering the community.

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June 4, 8:03 AM
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Proudly ever after: Macy’s, Grindr & others unleash colorful Pride 2024 campaigns

Proudly ever after: Macy’s, Grindr & others unleash colorful Pride 2024 campaigns | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Covering the gamut of heartfelt PSAs, drag queen bus tours and billboards championing Queer love, this year’s Pride campaigns are a kaleidoscope of creativity and genuine community care.

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May 31, 1:35 PM
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Pride Month: The 19th’s LGBTQ+ reporters share their bright spots

Pride Month: The 19th’s LGBTQ+ reporters share their bright spots | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

To kick off our Pride Month coverage, Orion Rummler and Kate Sosin find reasons to be hopeful while covering LGBTQ+ news.

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May 26, 7:06 AM
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Queer Ad Folk: Good allies must call out the 'banter' that people claim are jokes

Queer Ad Folk founders John Osborne and Oli Rimoldi talk with Deborah Whitfield, head of production and executive producer at Factory Studios.

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May 16, 7:13 AM
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Pride 2024: What companies are planning after 2023 backlash

Pride 2024: What companies are planning after 2023 backlash | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Committing to Pride isn’t just about joining in the celebration, but providing meaningful support for LGBTQ+ communities.

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May 10, 8:01 AM
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29 LGBTQ-Owned Businesses to Shop and Support in 2023

From queer-centered bookshops to gender-diverse apparel, we've rounded up some excellent LGBTQ-owned businesses to support all year long.

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May 8, 7:45 AM
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How a Former Engineer Learned How to Reach LGBTQIA+ Communities Online Like Never Before

How a Former Engineer Learned How to Reach LGBTQIA+ Communities Online Like Never Before | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Matt Skallerud has been on the forefront of this long-overlooked opportunity, having innovated in the LGBTQIA+ digital landscape for more than 25 years. As the president and New York City lead for Pink Media, a content and social media marketing agency firm. He launched it with Fabrice Tasendo, the agency’s vice president who runs the Los Angeles office.Click here to edit the content

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April 7, 9:12 AM
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Pitch Deck Teardown: Queerie's $300K pre-seed deck

Pitch Deck Teardown: Queerie's $300K pre-seed deck | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

This week we look at Queerie, a dating app aimed specifically at LGBTQIA+ folks. It's a very early-stage company that's raising just $300,000.

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June 25, 1:56 PM
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Pink Media (@PinkMediaLGBT) Celebrates LGBTQ+ Small Business Successes Amid Pride 2024 Challenges

Pink Media (@PinkMediaLGBT) Celebrates LGBTQ+ Small Business Successes Amid Pride 2024 Challenges | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

While much of corporate America has decided to sit this Pride season out, LGBTQ+ small business has risen to the challenge by supporting LGBTQ+ media, marketing and non-profit firms in 2024. The results thus far have been amazing!

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June 25, 7:26 AM
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Corporations face challenge aligning policies with Pride marketing, some experts say

Corporations face challenge aligning policies with Pride marketing, some experts say | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Pride month coincides with a growing political movement against corporate DEI.

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June 24, 2:33 PM
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MidFirst Bank BrandVoice: Strong. Stable. Private. MidFirst Bank: The Largest Privately Owned Bank In The Nation

MidFirst Bank BrandVoice: Strong. Stable. Private. MidFirst Bank: The Largest Privately Owned Bank In The Nation | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Two recent surveys on the LGBTQ+ community highlight the importance of advertisers and content providers with including them in messaging and programming.

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Scooped by Matt Skallerud
June 22, 6:38 AM
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Comcast NBCUniversal Celebrates Pride

This Pride Month, they’re celebrating how Universal Truths both bring and keep them together through their best-in-class content destinations and partnerships with LGBTQ- led and serving nonprofits who are advancing digital equity for all.

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June 13, 8:36 AM
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Boston University Questrom School of Business BrandVoice: The Bold New Path Of Business Education

Boston University Questrom School of Business BrandVoice: The Bold New Path Of Business Education | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

There are an estimated 1.4 million LGBTQI+ business owners, contributing $1.7 trillion to the U.S. economy annually.

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June 5, 8:26 AM
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Queer influencers are feeling the Pride marketing squeeze

Queer influencers are feeling the Pride marketing squeeze | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

After brands faced anti-LGBTQ+ protests during last year's Pride month, some marketers and influencers are seeing a business slowdown.

DAN's curator insight, June 11, 12:25 AM
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Scooped by Matt Skallerud
June 3, 7:10 AM
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Why Microsoft, Absolut Vodka, and Skittles' pride activations actually worked

Why Microsoft, Absolut Vodka, and Skittles' pride activations actually worked | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Lippincott's Matthew Coleman on what makes successful campaigns: Engaging the community, paying attention to its story, and an element of surprise.

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Scooped by Matt Skallerud
May 29, 8:45 AM
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Melinda French Gates, Pivotal make multi-million dollar grant to The 19th

Melinda French Gates, Pivotal make multi-million dollar grant to The 19th | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Pivotal was one of The 19th’s earliest supporters, enabling our news organization to get off the ground in mid-2020, in the midst of a global pandemic, and to effectively serve women and LGBTQ+ people who were underrepresented in legacy media.

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May 22, 8:12 AM
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Target, Bud Light culture-war hangover: Expect less Pride from brands

Target, Bud Light culture-war hangover: Expect less Pride from brands | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Worried about alienating customers after conservative boycotts slashed sales, some mainstream brands are scaling back Pride merch and promotions.

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May 10, 8:10 AM
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Target Pride Month collection to be available in select stores and online

Target Pride Month collection to be available in select stores and online | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The LGBTQ+ themed collection will be available in fewer stores than the past after last year's boycotts.

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May 9, 7:34 AM
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Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing

Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Conservative groups are filing more proposals implying that companies working with LGBTQ organizations could become the next Bud Light.

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April 15, 7:27 AM
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Founders First CDC Announces the 2nd Annual National $25,000 Pride Grant for LGBTQIA+ Led Small Businesses, Building on Last Year’s Success

Founders First CDC Announces the 2nd Annual National $25,000 Pride Grant for LGBTQIA+ Led Small Businesses, Building on Last Year’s Success | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Cash funds will be provided to 25 LGBTQIA+ business founders nationwide to be used to support their business

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