LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Visitors Bureau behind unique advertising campaign

Visitors Bureau behind unique advertising campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
The Greater Fort Lauderdale Convention and Visitors Bureau is a trailblazer in GLBQT tourism and marketing.
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SF LGBT Center Launches Mass Transit Ad Campaign to Encourage Employers to Hire Transgender Workers

SF LGBT Center Launches Mass Transit Ad Campaign to Encourage Employers to Hire Transgender Workers | LGBT Online Media, Marketing and Advertising | Scoop.it
The SF LGBT Center announced that it has launched #HireTrans, a mass transit PSA campaign aimed at encouraging employers to hire transgender workers.
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Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It

Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It | LGBT Online Media, Marketing and Advertising | Scoop.it

A feminist and a dude who feels awfully oppressed walk into a warehouse... It sounds like the beginning of a joke, but it’s actually the setup for Heineken’s “Worlds Apart” experiment. Created by Publicis London, it’s being billed as the antidote to Pepsi’s obtusely pop-candy take on our messy political reality.

Matt Skallerud's insight:

Instead of positioning resistance as the new Coachella, Heineken takes a more measured approach. Ahead of the operation, it filmed six people stating strongly held beliefs—that men are oppressed, that the fight for feminism is far from over; that climate change is real or “piffle”; that transgender people need a voice; that “transgender” is nonsense semantics. Those unwitting candidates were then paired with their opposites and sent together into warehouses, where they found themselves with some instructions and a piece of furniture to build. Guess what it is?

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Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models

Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models | LGBT Online Media, Marketing and Advertising | Scoop.it
Fort Lauderdale tourism—which has been courting lesbian and gay visitors for decades—on New Year's Eve will roll out a new campaign that could be a first in the travel category, with transgender models starring in mainstream media ads.
Matt Skallerud's insight:

The Greater Fort Lauderdale Convention and Visitors Bureau advertising campaign, created by Fort Lauderdale-based Starmark International, is kicking off with two new videos on twin billboards at 1515 Broadway and on a bowtie billboard at 1500 Broadway, both in New York's Times Square. 

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