LGBT Online Media, Marketing and Advertising
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SF LGBT Center Launches Mass Transit Ad Campaign to Encourage Employers to Hire Transgender Workers

SF LGBT Center Launches Mass Transit Ad Campaign to Encourage Employers to Hire Transgender Workers | LGBT Online Media, Marketing and Advertising | Scoop.it
The SF LGBT Center announced that it has launched #HireTrans, a mass transit PSA campaign aimed at encouraging employers to hire transgender workers.
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly

Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly | LGBT Online Media, Marketing and Advertising | Scoop.it
Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance.
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Out, The Advocate rumored to be up for sale

Out, The Advocate rumored to be up for sale | LGBT Online Media, Marketing and Advertising | Scoop.it

Here Media is putting Out and The Advocate up for sale, Media Ink has learned. Sources say Here has hired Houlihan Lokey to shop the two magazines and their related digital sites catering to the LGBT crowd.

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While the magazines are said to barely break even, their gay and lesbian-themed Web sites are money makers, bringing a profit of about $3 million for the combined print and digital operation on revenue of about $15 million.  The titles since 2009 have been owned by Los Angeles-based Here, which operates it through Regent Entertainment Media.

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LGBT Media Conference to Take Place in Orlando

LGBT Media Conference to Take Place in Orlando | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT journalists, bloggers, and other professionals will gather March 23-26 in Orlando for the 7th annual #LGBTMedia convention. The media members who most proudly cover the LGBT community plan to convene on March 23 at Orlando’s Rosen Centre with the specific goal of better informing each other on the current topics that most prominently impact the LGBT community. 

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The convening of journalists this year is sponsored by the National Lesbian and Gay Journalists Association (NLGJA) and funded by the Evelyn and Walter Haas Jr. Fund, a private family foundation based out of San Francisco that “promotes equal rights and opportunities with an emphasis on immigrants and gays and lesbians,” according to the foundation's mission statement.

“#LGBTMedia2017 is focused on giving LGBT journalists deeper insights into current topics and skills-building,” said Matt Foreman, Senior Program Director for the Haas, Jr. Fund. “Because we’ve added an extra day to the event this year, we’ll be covering a broad range of topics, including coverage of international issues and understanding journalism on trans issues.

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The state of LGBT+ representation in ads

The state of LGBT+ representation in ads | LGBT Online Media, Marketing and Advertising | Scoop.it
As LGBT+ history month concludes, Dentsu Aegis Network's diversity and inclusion manager looks at how far we have yet to go with LGBT+ inclusive advertising.
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A Beautiful Gay Wedding Features in This Ice Cream Spot

A Beautiful Gay Wedding Features in This Ice Cream Spot | LGBT Online Media, Marketing and Advertising | Scoop.it
Unilever ice cream brand Magnum features a stylish gay wedding in its latest spot from Spain, and introduces a new tagline: "Pleasure is diverse."
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Lloyds urges advertisers to challenge image banks on diversity

Lloyds urges advertisers to challenge image banks on diversity | LGBT Online Media, Marketing and Advertising | Scoop.it
A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
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PG&E Sets Record with $2.85 Billion in 2016 Diverse Supplier Spend

PG&E Sets Record with $2.85 Billion in 2016 Diverse Supplier Spend | LGBT Online Media, Marketing and Advertising | Scoop.it
Pacific Gas and Electric Company (PG&E) today announced that it spent a record $2.85 billion with diverse suppliers in 2016, accounting for 44 percent of its total procurement. For the fifth straight year, diverse suppliers accounted for $2 billion-plus of the company’s spend and more than 40 percent of PG&E’s total spend for the fourth consecutive year.
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MCC LGBT Network Presents: LGBT Financial Planning in the Trump Era

MCC LGBT Network Presents: LGBT Financial Planning in the Trump Era | LGBT Online Media, Marketing and Advertising | Scoop.it
On Tuesday, March 21st the Manhattan Chamber of Commerce and its LGBT Committee will be hosting “LGBT Financial Planning in the Trump Era” at Microsoft, 11 Times Square. The event will focus on discu
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Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay

Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay | LGBT Online Media, Marketing and Advertising | Scoop.it
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
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Chamber summit highlights LGBT businesses

Chamber summit highlights LGBT businesses | LGBT Online Media, Marketing and Advertising | Scoop.it
Chamber summit highlights LGBT, diversity in business
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The Greater Lehigh Valley Chamber of Commerce had its first LGBT Business Summit at Muhlenberg College's Seegers Union. About 170 people attended the event. The Chamber formed an LGBT Business Council aimed at the Valley's lesbian, gay, bisexual and transgender community in 2012.

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A Mom, Son and Daughter All Vie For Attention of Sexy Pool Man in Coke Spot

A Mom, Son and Daughter All Vie For Attention of Sexy Pool Man in Coke Spot | LGBT Online Media, Marketing and Advertising | Scoop.it

Coke is putting a 2017 spin on sexy. Putting a hot leading man in ads is nothing new for Coke. See the classic Diet Coke "break" ad from the 1990s featuring a shirtless construction worker, and another spot from 2013 starring a gardener.

Matt Skallerud's insight:

But as it begins the next phase of its "Taste the Feeling" campaign, Coke has updated its approach for contemporary times. The new spot spotlights a brother and sister seeking to win affection from a pool boy, only to be outdueled by their mother. The ad, by Santo, is part of a new wave of global spots released this week by the cola giant as it begins year two of "Taste the Feeling," which has made a concerted effort to put the Coke product at the center of all ads.

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LGBT Influencers - How to Evaluate Partnership Opportunities and Structure Them For Success

LGBT Influencers - How to Evaluate Partnership Opportunities and Structure Them For Success | LGBT Online Media, Marketing and Advertising | Scoop.it
Everyone is talking about influencers, but do you know how to talk TO them, and WITH them? Boomer Billy Kolber moderates this panel of influencers, content creators and marketing experts, coaxing them to reveal the keys to success in working with influencers in today's world of YouTube, Facebook, Twitter, Instagram, Snapchat and more! One goal of this panel will be to learn how to evaluate partnership opportunities with influencers, and structure them for success.
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The Human Rights Campaign trolled Republicans at CPAC with an ad on Grindr

The Human Rights Campaign trolled Republicans at CPAC with an ad on Grindr | LGBT Online Media, Marketing and Advertising | Scoop.it
Despite promising to fight for the LGBT community, the Trump administration continues to disrupt LGBTQI progress and equality...fortunately the Human Rights Campaign (HRC) have something to say about it.
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The LGBT "TwitterSphere" - How Do You Do It? The Unique Language of Twitter

The LGBT "TwitterSphere" - How Do You Do It? The Unique Language of Twitter | LGBT Online Media, Marketing and Advertising | Scoop.it
As the second part of the LGBT TwitterSphere series of articles, this blog post focuses on the HOW of Twitter... how do you do it and how do you make it work for you?  This is key, as a large number of individuals and businesses are posting from Facebook to Twitter automatically, which just doesn't cut it.  Others are focused solely on driving traffic to their websites, and if they are an LGBT media company, their website might be the only place an advertiser is able to be promoted, not on Twitter directly
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Morning Panel: Queer Identity in Media & Tech Community

Morning Panel: Queer Identity in Media & Tech Community | LGBT Online Media, Marketing and Advertising | Scoop.it

Venture Out 2107 is starting their day with a discussion about self-identity and representation in the media and technology sector. Building a personal brand is key in both the technology sector and within the LGBTQ2+ community. They will discuss: how do they intersect? What makes our intersectional identities unique?

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Pride and Prejudice Interview with Tony Tenicela of IBM

Pride and Prejudice Interview with Tony Tenicela of IBM | LGBT Online Media, Marketing and Advertising | Scoop.it

Diversity is my passion and it is an integral part of who I am. From an early age, I was exposed to different cultures, languages, customs, and beliefs being encouraged by my parents to see these differences as energizing, engaging, and ultimately freeing. Embracing the “other” in the world enabled me to ultimately embrace my own sense of self –to accept and nurture my own differences. As a result, when I joined IBM back in 1996, I was an openly gay Hispanic man with a drive for making an impact.

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IBM was attractive to me as an employer primarily due to the company’s global reputation for driving diversity and inclusion and its longstanding commitment to the LGBT community. The company has consistently taken the lead on inclusive policies – long before it was required by law. In 1953, IBM issued the first Equal Opportunity Policy letter, more than ten years before the United States’ Civil Rights Act of 1964. The company then incorporated Sexual Orientation and Gender Identity or Expression into the letter in 1984 and 2002, respectively. In addition to IBM’s impressive record on diversity and inclusion globally, my reason for joining IBM was the group of interviewers who proudly embodied the company’s all-inclusive and respectful culture. The authenticity that characterised those conversations made a lasting impression on me.

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inQ: An Incubator for Queer Thought Leadership - Friday May 19 at LGBT Week NYC

inQ: An Incubator for Queer Thought Leadership - Friday May 19 at LGBT Week NYC | LGBT Online Media, Marketing and Advertising | Scoop.it

This interactive program brings together LGBTQ+ thought leaders from across the sectors and living at the intersections to deliver a leading edge, experiential event.

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Advance your knowledge and expand your peer group by learning from LGBTQ+ Thought Leaders, sharing experiences and ideas in the areas of business, the arts, social impact / policy, well-being and technology.

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The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today!

The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today! | LGBT Online Media, Marketing and Advertising | Scoop.it

We're going to go out on a limb here, stick our necks out, and make a strong statement - we believe the "TwitterSphere" is at a unique place in history, sitting on the edge of its tipping point.  We believe it's sitting at that very same inflection point the Internet was back in the late 90's, when most people were accessing it via AOL, Netscape was the dominant browser, and a comment we heard time and time again was "the Internet is simply the CB radio of our time... it too shall pass".

Matt Skallerud's insight:

Fast forward to today, and with everything that's taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it's easy to see that doubting the direction and growth of the Internet was misguided at best.

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Washington Blade to launch newspaper in Los Angeles

Washington Blade to launch newspaper in Los Angeles | LGBT Online Media, Marketing and Advertising | Scoop.it

The Washington Blade, the nation’s first and most acclaimed LGBT newspaper, today announced plans to launch a new publication, the Los Angeles Blade, on March 24.

Matt Skallerud's insight:

The Los Angeles Blade will cover Los Angeles and California news, politics, opinion, arts and entertainment and will feature national and international coverage from the Washington Blade’s award-winning reporting team. Troy Masters, a veteran of LGBT media, was named publisher and editor of the new venture. Veteran Los Angeles journalist Karen Ocamb was named senior contributing writer.

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The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom

The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom | LGBT Online Media, Marketing and Advertising | Scoop.it
The LGBT Corporate Canadian Index Company is pleased to announce the launch of the first-of-its kind LGBT index for Canada. The LGBT Corporate Canadian Index (the "LGBT CCI") is a benchmark for understanding and measuring LGBT Diversity and Inclusion ("LGBT D&I") within corporate Canada.
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Boston Business Women Conference

Boston Business Women Conference | LGBT Online Media, Marketing and Advertising | Scoop.it
The Boston Business Women Conference will be filled with breakout sessions, inspiring celebrity speakers, learning and networking with other Boston women.
Matt Skallerud's insight:

Join Boston Business Women at the Sheraton Boston Hotel, May 17, 2017 for the Be BOLD Conference for Boston Business Women. Surround yourself with inspiring, BOLD women and experience the power of supporting and being supported. It's going to be a truly memorable day!

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National Gay & Lesbian Chamber of Commerce looking at Tampa for next convention

National Gay & Lesbian Chamber of Commerce looking at Tampa for next convention | LGBT Online Media, Marketing and Advertising | Scoop.it
The 15-year-old organization is the business voice of the LGBT community.
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The Real Reason There Are So Few LGBT Executives

The Real Reason There Are So Few LGBT Executives | LGBT Online Media, Marketing and Advertising | Scoop.it

Trans entrepreneur Vivienne Ming on the queer brain drain in America's boardrooms.

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LGBT Week NYC 2017 Spotlight – LGBT New Media Symposium – May 18, 2017

LGBT Week NYC 2017 Spotlight – LGBT New Media Symposium – May 18, 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

As LGBT Week NYC continues to take shape in the weeks ahead, we’ll be featuring key events coming to you in New York City May 15-19, 2017, a dynamic and exciting series of symposia, conferences, workshops and events, sponsored by Rivendell Media and Argentina Tourism.

Matt Skallerud's insight:

The LGBT New Media Symposium is a new addition to LGBT Week NYC this year… running from 8:30 am to 1:45 pm (including lunch) on Thursday, May 18, 2017, this morning’s sessions include a variety of highly impactful presentations around the theme of LGBT influencers, together with digital media and how this combination can impact your business in an incredibly positive way.

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China's new multibillion-dollar target market: LGBT youth

China's new multibillion-dollar target market: LGBT youth | LGBT Online Media, Marketing and Advertising | Scoop.it

China's Spring Festival, which celebrates the lunar New Year, is the ultimate test for fledgling romances. A partner's invitation to meet family signals commitment; but for China's LGBT population, the holiday creates disproportionate stress. Only 5 percent of them have come out of the closet, and they are, as a group, under remarkable pressure to get married to someone of the opposite sex.

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