LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

               PinkBananaBiz.com   |   PinkBananaMedia.com   |   LGBTBrandVoice.com   |   LGBTNew.Media   |   PinkBananaWorld.com

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LGBTQ Media - Power, Performance & Perception

LGBTQ Media - Power, Performance & Perception | LGBT Online Media, Marketing and Advertising | Scoop.it

A lot has evolved over the years when it comes to LGBTQ online media. In this blog post, we take a deeper dive into the evolution of website traffic and where it comes from, ranging from bookmarked links to search to social media. We also explore social media engagement and how it relates to visibility across the various platforms, including Facebook, Twitter, Instagram and LinkedIn.

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Pink Banana Media connects with LGBTQ consumers

Pink Banana Media connects with LGBTQ consumers | LGBT Online Media, Marketing and Advertising | Scoop.it

Pink Banana Media helps companies look beyond marketing metrics and see the people behind the numbers to reach LGBTQ consumers.

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VIDEO: Matt Skallerud Talks #Pride2018 on Focus Group Radio

Join us as we chat about what companies are doing nowadays with their #PrideMonth #Pride2018 outreach.

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Why Having A Website Isn’t Enough Anymore

Why Having A Website Isn’t Enough Anymore | LGBT Online Media, Marketing and Advertising | Scoop.it

Forget the Past… Live in the Now - Many question why they need Pink Banana Media. When you hire us, you let your dollars do more for your goals. Instead of littering light poles with your company’s flyers or placing ads that air randomly, your personal or company brand will be shared with people in your target market within the LGBT community. Avoid guessing or crossing your fingers that potential customers will stumble onto your business’ name; Pink Banana Media offers targeted social media, online video, and programmatic advertising.

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Getting Ahead in Business: Matt Skallerud of Pink Banana Media

Getting Ahead in Business: Matt Skallerud of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

Anchors Media is all about business and spotlighting those who have met their goals in order to make a difference in society. Life is too short not to celebrate achievements small or large, right? We are in the midst of running a series, highlighting the importance of teamwork and the power of entrepreneurship. Without further adieu, we’re sharing Matt Skallerud‘s passion and how he became the President of Pink Banana Media.

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Pink Banana Media Updates - October 2017

Pink Banana Media Updates - October 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

Some of the latest updates from Pink Banana Media and the #ILoveGay network, including #VisitGayVA, our latest new ambassadors and LGBTQ influencers, as well as LGBT New Media programs including RawSexySpiritual.

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Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media

Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Today, he empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today. I had the pleasure of sitting down with Matt at the 2017 National Gay & Lesbian Chamber of Commerce Conference in Las Vegas to discuss his business, being an out boss, and picking his brain on how the next generation of LGBTQ leaders can bring their whole selves to work.

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Introducing the #ILoveGay Twitter 360° Network Package

Introducing the #ILoveGay Twitter 360° Network Package | LGBT Online Media, Marketing and Advertising | Scoop.it

We've taken some of the best parts of our most recent LGBT Destination Marketing Program with Influencers, and broadened its scope to include brand sponsorship, as well as corporate and small business inclusion, in social media tied to some of the top LGBTQ events happening around the world! We call it the #ILoveGay Twitter 360° Network Package!

Matt Skallerud's insight:

Events we'll have a team present at, capturing photo, video and blog content and posting via social media, include the upcoming LGBT Expo in NYC (coupled with the RuPaul DragCon New York) and World Travel Mart in London... In addition, if your organization is producing an event, such as a theatrical release, a Broadway production or perhaps a new product launch, this #ILoveGay Twitter 360° Network Package is for you.

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The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today!

The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today! | LGBT Online Media, Marketing and Advertising | Scoop.it

We're going to go out on a limb here, stick our necks out, and make a strong statement - we believe the "TwitterSphere" is at a unique place in history, sitting on the edge of its tipping point.  We believe it's sitting at that very same inflection point the Internet was back in the late 90's, when most people were accessing it via AOL, Netscape was the dominant browser, and a comment we heard time and time again was "the Internet is simply the CB radio of our time... it too shall pass".

Matt Skallerud's insight:

Fast forward to today, and with everything that's taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it's easy to see that doubting the direction and growth of the Internet was misguided at best.

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2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring

2017 Here We Come! LGBT Week NYC + Influencers + New Media + We’re Hiring | LGBT Online Media, Marketing and Advertising | Scoop.it
We wanted to take this time to wish you all an absolutely wonderful and happy New Year!  We look forward to both working with you, as well as connecting with you at some of the various LGBT business events happening this year, including our signature event LGBT Week NYC, produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina.
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Online Marketing: Matt Skallerud from I Love Gay LGBT

Online Marketing: Matt Skallerud from I Love Gay LGBT | LGBT Online Media, Marketing and Advertising | Scoop.it

Today we’re talking with Matt Skallerud, born and raised in LA. Matt is a gay entrepreneur, the CEO of #ILoveGay and he specializes in LGBT online marketing. Let’s meet him… Right now you own your own company PinkBananaMedia.com, dedicated in helping companies large and small reach the LGBT consumers online. How are things going with…

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Some Pink Banana Media Excerpts from our Brand | Pride Interview

Some Pink Banana Media Excerpts from our Brand | Pride Interview | LGBT Online Media, Marketing and Advertising | Scoop.it

We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride. The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network.

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The Work Flow We Use When Reaching the LGBTQ Community Online

The Work Flow We Use When Reaching the LGBTQ Community Online | LGBT Online Media, Marketing and Advertising | Scoop.it

In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships.  If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online... Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach

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VIDEO: Focus Group Radio with Matt Skallerud / Pink Banana Media and the #ILoveGay Network

Check out this 30-minute clip from our recent interview with the John Nash & Tim Bennett of the Focus Group Radio, where we talk about the power of social media, especially Instagram and Twitter, and how LGBTQ Influencers are leveraging these platforms for business. We also talk about other LGBTQ media and organizations using these platforms in the same way influencers are, including Pink Banana Media and the #ILoveGay network, bringing clients & businesses into the LGBTQ social media conversation.

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How Do You Select LGBT Media For Your Marketing Mix in 2018?

How Do You Select LGBT Media For Your Marketing Mix in 2018? | LGBT Online Media, Marketing and Advertising | Scoop.it

Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos. 

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Some Breakout Tweets from #ILoveGay Network - September 2017

Some Breakout Tweets from #ILoveGay Network - September 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

We've had some excellent "breakout" Tweets over the past few months... following the strategy and guidelines described in the links below

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Master LGBTQ Social Media with Pink Banana

Master LGBTQ Social Media with Pink Banana | LGBT Online Media, Marketing and Advertising | Scoop.it
Pink Banana Media of Matt Skallerud shares why marketing to LGBTQ people is so profitable and how doing so can help our community thrive even more.
Matt Skallerud's insight:

Wow!!!!  Thanks Debt Free Guys for the incredible opportunity to talk about LGBT media, business and the ever-growing world of influencers.  "Why speaking with people is more effective than speaking to people on social... Speaking to drives traffic via headlines, news clips.. Speaking with involves sharing, retweeting"

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June 2017 Updates from Pink Banana Media - Happy Pride

June 2017 Updates from Pink Banana Media - Happy Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

Check out some of our latest updates for June 2017, LGBTQ Pride Month around the world!  We'll be in Southern California in June, both for Orange County Pride and to conduct a workshop focused on how to maximize your company's outreach on Twitter.

Matt Skallerud's insight:

Also learn more about our #ILoveGay Ambassador program, as well as other LGBT business events coming to the US and Canada this summer.

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Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay

Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay | LGBT Online Media, Marketing and Advertising | Scoop.it
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
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