LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising

Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

New study from the world's leading gay social network finds that LGBTQ themed ads garner more brand trust, brand recall and purchase intent.

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Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists

Gay Dating App Hornet Lands $8 Million Investment From Chinese Venture Capitalists | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
With 3 million active users, Hornet is the top hookup app in France, Taiwan, Brazil and Russia.
Matt Skallerud's insight:
 

While it’s not as big as Grindr, the gay dating app Hornet took a big step forward: The company has secured an$8 million investment from Ventech China, a Shanghai-based venture capitalist firm.

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Hornet Names Stephan Horbelt As Executive Editor Of Content

Hornet Names Stephan Horbelt As Executive Editor Of Content | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The former editor in chief of Frontiers helped turn that publication into the leading glossy serving the Southern California LGBT community

Matt Skallerud's insight:

Hornet, the world's second largest gay social network, today announced that Stephan Horbelt will join the brand's growing executive team as executive editor. He is charged with leading the brand's content development strategy. Horbelt comes to Hornet from Frontiers Media, where he spent the last four years as editor in chief of Frontiers. Horbelt will be based out of Los Angeles and report to Hornet CEO Christof Wittig.

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