LGBT Online Media, Marketing and Advertising
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Hornet Names Stephan Horbelt As Executive Editor Of Content

Hornet Names Stephan Horbelt As Executive Editor Of Content | LGBT Online Media, Marketing and Advertising | Scoop.it

The former editor in chief of Frontiers helped turn that publication into the leading glossy serving the Southern California LGBT community

Matt Skallerud's insight:

Hornet, the world's second largest gay social network, today announced that Stephan Horbelt will join the brand's growing executive team as executive editor. He is charged with leading the brand's content development strategy. Horbelt comes to Hornet from Frontiers Media, where he spent the last four years as editor in chief of Frontiers. Horbelt will be based out of Los Angeles and report to Hornet CEO Christof Wittig.

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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LGBT Bold Introduces Eric Edward Schell of Pride Portraits

LGBT Bold Introduces Eric Edward Schell of Pride Portraits | LGBT Online Media, Marketing and Advertising | Scoop.it

Pride Portraits mission is to visually represent the LGBTQIA+ community and its allies one photograph and story at a time. Visibility for our community is key to promote the humanization of a community that is dehumanized every single day.

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LGBTQ scientists are still left out

LGBTQ scientists are still left out | LGBT Online Media, Marketing and Advertising | Scoop.it
Support from mainstream diversity initiatives would create a virtuous circle of visibility and benefit science for all, urges Jon Freeman.
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Is Gay-For-Pay Just American Businesses' PR Strategy?

Is Gay-For-Pay Just American Businesses' PR Strategy? | LGBT Online Media, Marketing and Advertising | Scoop.it
Would you think a company that only supports the African American community in February for Black History month as racist? How about the rainbow flags, glittered corporate logos and parade floats that come out only in June? Has Pride and the LGBT community become a corporate PR stunt to win dollars?
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When drag queens promote it, fans will buy it

When drag queens promote it, fans will buy it | LGBT Online Media, Marketing and Advertising | Scoop.it

"Drag queens are the new pop stars," Randy Barbato, co-creator of "RuPaul's Drag Race" explained... At DragCon, attendees spent over $4 million on wigs, makeup, art and more. That kind of business and marketability might've been completely unheard of not too long ago. If an ad agency featured a drag queen, they usually represented surprise and deception because a man was dressed as a woman.

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Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride

Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride.

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T-Mobile goes all out for Pride

T-Mobile goes all out for Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

As Pride Month comes to an end, the slew of marches, celebrations, and events that commemorate the progress made by the LGBT community in pursuit of equality, as well as challenges of the past and those to come, slowly leave the calendar. Many brands and corporations have progressively played a more prominent role in the organization and sponsoring of such events as the years have gone by. This has not been without controversy, as many in the LGBT community worry if the role of corporate sponsors in Pride events has led to a change in what Pride signifies for both LGBT persons and allies in the 21st century.

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VIDEO: Why YOU Should Attend The #NGLCC18 Conference

On the fence about whether NGLCC's International Business & Leadership Conference is the right fit for you and your business? See the magic of our annual Conference and hear from some of last year's attendees who took their conference experiences to the next level.

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Why You Shouldn't Miss The NGLCC Conference In Philly August 14

Why You Shouldn't Miss The NGLCC Conference In Philly August 14 | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ business owners don't need to go it alone. Read all about the support we can get from the National Gay & Lesbian Chamber of Commerce and its annual conference in Philadelphia in August 2018.

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Drag queens sport Ikea’s products in retailer’s Pride campaign

Drag queens sport Ikea’s products in retailer’s Pride campaign | LGBT Online Media, Marketing and Advertising | Scoop.it

Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.

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VIDEO: Matt Skallerud Talks #Pride2018 on Focus Group Radio

Join us as we chat about what companies are doing nowadays with their #PrideMonth #Pride2018 outreach.

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Gay Men’s Health Crisis print ads

Gay Men’s Health Crisis print ads | LGBT Online Media, Marketing and Advertising | Scoop.it

The “Blood Flags” print ads fight the ban placed on gay and bi men that prevent them from donating blood.

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More Companies Change Ad Strategy To Include Interracial Couples, LGBT Community

More Companies Change Ad Strategy To Include Interracial Couples, LGBT Community | LGBT Online Media, Marketing and Advertising | Scoop.it

Minority groups, including biracial families and the LGBT community, say they continue to be let down by brands that fail to create diverse and inclusive advertising.

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Michelle Borgman's curator insight, June 26, 4:05 PM
This is a really good conversation that explains why brands and companies are starting to show more diverse ads, and the pros and cons of doing so. 
Marilyn Mancusi's comment, June 30, 2:48 PM
Do these more diverse ads actually increase sales? Is it a good marketing tactic?
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Teen, who attempted suicide seven times, builds apps that saved her life and others

Teen, who attempted suicide seven times, builds apps that saved her life and others | LGBT Online Media, Marketing and Advertising | Scoop.it

Sitting alone in a lifeguard tower watching the sun sink below the horizon, Amanda Southworth had a decision to make.

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National LGBT Media Association Announces 2018 Ad POP Awards

National LGBT Media Association Announces 2018 Ad POP Awards | LGBT Online Media, Marketing and Advertising | Scoop.it

The National LGBT Media Association (NGMA) has announced its third annual Ad POP award winners, including many top corporate brand names. NGMA member papers have each selected one top award winner in their regional markets, plus one national AdPOP has been given to Target Corporation. 

Matt Skallerud's insight:

The Ad POPs (Pride in Online and Print) reward the best representations of LGBT advertising in online and print campaigns, as placed in regional LGBT newspapers in its member cities. LGBT marketing is most successful when it is local. The Ad Pops recognize clients, creative and placement agencies, and winners are selected based on their image and messaging.

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Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride

Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

After a successful San Francisco Pride in 2017, Comcast CA decided to come back to San Francisco Pride for 2018 with the ambitious plan of leveraging the different touch points that Comcast / Xfinity / NBC Universal have to offer.

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Cambridge celebrates their first ever LGBT STEM Day

Cambridge celebrates their first ever LGBT STEM Day | LGBT Online Media, Marketing and Advertising | Scoop.it

Cambridge are today celebrating their first ever LGBT STEM day which recognises all those who work in science, technology, engineering and medicine and who identify as lesbian, gay, bisexual, transgender and other minority gender identities and sexual orientations. To mark the event, the University has released a film in which staff and researchers from the University, AstraZeneca and the Wellcome Genome Campus discuss their experiences of being LGBT+ in Cambridge – and why it is important to be who you are.

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Microsoft Taking Pride in being an ally for the LGBT community

Microsoft Taking Pride in being an ally for the LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

Cindy Rose, Chief Executive of Microsoft UK, announces that you can now turn Microsoft Rewards points into cash for LGBT charity Stonewall.

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PrideAM launches LGBT ad competition

PrideAM launches LGBT ad competition | LGBT Online Media, Marketing and Advertising | Scoop.it
PrideAM has launched its 2018 competition asking adland to reimagine a mainstream advertising campaign for a LGBT+ audience.
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VIDEO: Comcast California at SF Pride, with Dana Piccoli and Tay Barrett

We had such a wonderful time working with the Comcast California team and both Dana and Tay in making SF Pride such incredibly inspiring weekend! Check out this LIVE in-store recording of Dana's #Pridecast episode, where she interviews Tay Barrett. In addition, check out Comcast California's presence at the festivities on Sunday, where they brought the Mamma Mia- themed float to the #SFPride parade. #ILoveGay #Pride2018

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CMI’s 12th Annual LGBTQ Community Survey Report is Now Released

CMI’s 12th Annual LGBTQ Community Survey Report is Now Released | LGBT Online Media, Marketing and Advertising | Scoop.it

40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to gain wide representation from across the community. This survey was fielded in English, Spanish, French and Hungarian languages.

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How Niche Entrepreneurs Can Flourish With Gay Facebook Ads

How Niche Entrepreneurs Can Flourish With Gay Facebook Ads | LGBT Online Media, Marketing and Advertising | Scoop.it

A social media strategy is important for the success of nearly every business today. To target niche markets, such as the LGBTQ community, Facebook is currently the best resource. Monica Louie shares her Facebook ads strategy with Queer Money.

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LGBT Meeting Professionals Assocation (MPA) Updates

LGBT Meeting Professionals Assocation (MPA) Updates | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBT Meeting Professionals Assocation (MPA) team has been busy lately… they’ve just wrapped up a successful advisory board gathering and networking trip in Toronto, in conjunction with the IGLTA Convention there in early May 2018.  Continuing on in 2018 will be additional workshops and networking events held in Philadelphia, in conjunction with the NGLCC Conference in August, as well as IMEX in Las Vegas in October.

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Verizon Rolls Out The Rainbow Carpet With Pride Video, Connected 'Parade'

Verizon Rolls Out The Rainbow Carpet With Pride Video, Connected 'Parade' | LGBT Online Media, Marketing and Advertising | Scoop.it

Andrew McKechnie, Verizon's chief creative officer, says in a phone chat with "Marketing Daily" that the spot will show up on NBC and Bravo in coming days.

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LGBTQ equality in corporate America: Where are all the queer CEOs?

LGBTQ equality in corporate America: Where are all the queer CEOs? | LGBT Online Media, Marketing and Advertising | Scoop.it

The age of marriage equality has pressured companies to become more inclusive, but leadership is still often dominated by straight white men.

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