LGBT Online Media, Marketing and Advertising
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The big business of LGBTQ+ Pride as it goes virtual

The big business of LGBTQ+ Pride as it goes virtual | LGBT Online Media, Marketing and Advertising | Scoop.it

With many Pride events moving to virtual platforms, many are wondering how the community will find the support it needs.

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Belgian Pride creates ‘diversity scan’ for pinkwashing corporate sponsors

Belgian Pride creates ‘diversity scan’ for pinkwashing corporate sponsors | LGBT Online Media, Marketing and Advertising | Scoop.it

Any companies wishing to take part in Belgian Pride must now undergo a "diversity scan" to be carried out by two non-profit organisations.

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VIDEO: Comcast California at SF Pride, with Dana Piccoli and Tay Barrett

We had such a wonderful time working with the Comcast California team and both Dana and Tay in making SF Pride such incredibly inspiring weekend! Check out this LIVE in-store recording of Dana's #Pridecast episode, where she interviews Tay Barrett. In addition, check out Comcast California's presence at the festivities on Sunday, where they brought the Mamma Mia- themed float to the #SFPride parade. #ILoveGay #Pride2018

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'Less tangible for brands': Marketers pull back from Pride Month sponsorships

'Less tangible for brands': Marketers pull back from Pride Month sponsorships | LGBT Online Media, Marketing and Advertising | Scoop.it

Pride Month has become an economic engine, with brands pouring money into sponsorships for the many celebrations that normally take place nationwide. But with lockdown orders still in effect in many states, Pride Month in 2020 will be far different.

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Most LGBTQ Americans Love Having Cops And Corporations In Pride Parades

Most LGBTQ Americans Love Having Cops And Corporations In Pride Parades | LGBT Online Media, Marketing and Advertising | Scoop.it

Whitman Insight Strategies and BuzzFeed News did a national poll for pride — LGBTQ people overestimate their share of the population and say Instagram is making them sad.

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The Business of Gay Pride

The Business of Gay Pride | LGBT Online Media, Marketing and Advertising | Scoop.it
Pride events have become a commercial hit around the world but are they losing sight of their political roots? India Ross reports
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