LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
Curated by Matt Skallerud

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Why does the Chief Marketing Officer (CMO) rarely ascend to the top job at their organization?

Thomas Barta, co-author of THE 12 POWERS OF A MARKETING LEADER: How to Succeed by Building Customer and Company Value , joins the show and has concluded,after some exhaustive research, that the reason CMOs rarely rise to the top job is quite simple. Listen and or watch the interview and see if you agree. But first, Starbucks has brought Holiday, particularly Christmas, back to their cups, Newman's Own branded products need to reboot for millennials, and remember to shop small today. It's Small Business Saturday!

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The Focus Group July 30 – Bob Witeck, Witeck Communications, Inc.

Bob Witeck, President of DC based Witeck Communications, Inc., joins Tim and John to discuss the importance of corporations recognizing their LGBT customer
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The Focus Group July 23 – Merryn Johns, Editor-Curve Magazine (VIDEO)

Merryn Johns, Editor in Chief of Curve Magazine, joins The Focus Group to discuss a wide range of topics related the importance of print media and what she sees as issues currently confronting women and lesbians in this election season. But first, Tim ponders the idea of joining the Mile High Club on Flamingo Air and John shares his least favorite summer job.

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Rescooped by Matt Skallerud from Diversity & Inclusion in Marketing & Communication
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How Subarus Came to Be Seen as Cars for Lesbians

How Subarus Came to Be Seen as Cars for Lesbians | LGBT Online Media, Marketing and Advertising | Scoop.it
The reputation isn’t just a stereotype—it’s the result of a calculated, highly progressive ad campaign launched 20 years ago.

Via Sara Duane
Matt Skallerud's insight:

“When we did the research, we found pockets of the country like Northampton, Massachusetts, and Portland, Oregon, where the head of the household would be a single person—and often a woman,” says Tim Bennett, who was the company’s director of advertising at the time. When marketers talked to these customers, they realized these women buying Subarus were lesbian.

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Well, that didn’t take long…Focus Group Radio is Back!

Well, that didn’t take long…Focus Group Radio is Back! | LGBT Online Media, Marketing and Advertising | Scoop.it
America’s first radio talk show developed and created from an LGBT business point of view is back! But now, The Focus Group with Tim Bennett and John Nash is bigger, more accessible, and as irreverent as ever in delivering an entertaining look at the world of business.

Via Fabrice Tasendo
Matt Skallerud's insight:

America’s first radio talk show developed and created from an LGBT business point of view is back! But now, The Focus Group with Tim Bennett and John Nash is bigger, more accessible, and as irreverent as ever in delivering an entertaining look at the world of business.

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Fabrice Tasendo's curator insight, June 2, 2016 11:07 PM

America’s first radio talk show developed and created from an LGBT business point of view is back! But now, The Focus Group with Tim Bennett and John Nash is bigger, more accessible, and as irreverent as ever in delivering an entertaining look at the world of business.

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The Focus Group August 13 – Andrew Bolton, Rio, and Racist Potato Chips

Andrew Bolton, VP of Brand Partnerships at Knotch, joins Tim and John to talk about life as a world class rower, the Rio Olympic Games, and starting his career during one of the worst recessions in US history. Texts not intended for Mom, but sent to her by accident, caught John’s eye while Tim discusses the latest dust-up about “racist” images on the new Lay’s international flavor chip bags.
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Focus Group Radio - Appointment Radio for the LGBT Professional

Focus Group Radio - Appointment Radio for the LGBT Professional | LGBT Online Media, Marketing and Advertising | Scoop.it
Meet Revolutionary LGBT marketing and advertising executives. Tim Bennett and John Nash, co-hosts of The Focus Group.  Tim and John invite you to share in a friendship spanning 30 plus years while serving up the savvy side of nine to five every Saturday across multiple media platforms.
Matt Skallerud's insight:

The Focus Group, is America’s first radio talk show developed and created from a LGBT point of view and has established itself “appointment radio” for the LGBT audience that desires representation beyond the stereotypical. LGBT professionals are often informed in career and business by their identity, which in many cases needs to be carefully managed throughout their working years.  Tim and John speak to that reality by providing actionable information and insights delivered in an entertaining radio talk show format.

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The Focus Group July 9 – Mike Wilke, Founder-AdRespect.org

Mike Wilke, LGBT Advertising Expert, founder of The Commercial Closet and AdRespect joins The Focus Group as we explore the evolution of lgbt marketing
Matt Skallerud's insight:

Also in this week's program, Kellogg’s opens an all day Cereal Restaurant, Kim Jong-Un is stress eating, and Tim and John sample Oreo’s from China thanks to listener Don in Orlando…who calls –in to talk through the tasting.

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The Focus Group June 11 – John Lake from Wells Fargo

John Lake, Vice President and LGBT Segment Manager for Wells Fargo Enterprise Marketing, joins us right in the middle of Pride to remind all of us of Wells Fargo's almost 30 Year commitment to the LGBT consumer.

Matt Skallerud's insight:

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.

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Matt Skallerud's curator insight, June 11, 2016 9:54 AM

Tim and John try the latest Oreo flavor-Fruity Crisp-apropos for Pride! Tim announced he's "Trans-Ethnic", John wants the new Star Trek Dollies, and we celebrate the birthday of the Founder of PETA, Ingrid Newkirk, with an image of her being force fed at a French Cafe. And, what was the name of Jacques Cousteau's boat? ShopTalk proves that everything old is new again when it comes to "Cause Marketing". Please like us, rate us and subscribe! We're all business. Except when we're not.