LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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David Jefferys, President, Altus Agency and Executive Director, LGBT Meeting Planners Association

David Jefferys, President, Altus Agency and Executive Director, LGBT Meeting Planners Association | LGBT Online Media, Marketing and Advertising | Scoop.it

“Get Your History Straight and You’re Night Life Gay” was a ground breaking national tourism campaign. Executive Director Matt Cabrey of Select Greater Philadelphia, a council of the Chamber of Commerce for Greater Philadelphia had the opportunity to sit down with David Jefferys, the man who created this Philadelphia’s historical campaign. David gave us a candid look into his career path, his love for the Greater Philadelphia neighborhoods, and the evolution of the LGBT culture here in our region.

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Out for Undergrad (O4U) and Ogilvy Partner on 2018 Marketing Conference

Out for Undergrad (O4U) and Ogilvy Partner on 2018 Marketing Conference | LGBT Online Media, Marketing and Advertising | Scoop.it

Out for Undergrad (O4U), creator of the nation's most prestigious LGBTQ undergraduate leadership training conferences has named Ogilvy, one of the world's largest marketing communications companies and a three-time recipient of a perfect score on the Human Rights Campaign Corporate Equality Index (CEI), as the 2018 O4U Marketing Conference Host Sponsor.

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ConnXus Introduces Diverse Marketplace and E-Commerce Beta

ConnXus Introduces Diverse Marketplace and E-Commerce Beta | LGBT Online Media, Marketing and Advertising | Scoop.it

The global leader in supplier management software, ConnXus, today announced the launch of a first-of-its-kind Diverse Marketplace and e-commerce site beta. The beta program will run through Fall of 2018, bringing a fresh purchasing approach to corporate procurement teams looking for an edge in supplier diversity technology.

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PRESS PASS Q: Lesbian mag Curve reinvented as a quarterly

PRESS PASS Q: Lesbian mag Curve reinvented as a quarterly | LGBT Online Media, Marketing and Advertising | Scoop.it

Popular national lesbian magazine Curve has reinvented itself in a time of changing trends in readership. Most notably, the magazine will now be published on a quarterly basis instead of monthly.

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America’s 2018 ’Best-of-the-Best’ Corporations for Inclusion Named by NGLCC and Partners in the NBIC

America’s 2018 ’Best-of-the-Best’ Corporations for Inclusion Named by NGLCC and Partners in the NBIC | LGBT Online Media, Marketing and Advertising | Scoop.it

The National LGBT Chamber of Commerce (NGLCC), the business voice of the LGBT community, in collaboration with its partners in the National Business Inclusion Consortium (NBIC), has named the third annual Best-of-the-Best list of corporations in America committed to diversity and inclusion across all communities.

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Why the “Pink Economy” is the Future of Tech Industry Growth

There’s a paradox when it comes to LGBTQ people’s involvement with the inception and growth of the tech industry. There’s a paradox when it comes to LGBTQ people’s involvement with the inception and…

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Why Having A Website Isn’t Enough Anymore

Why Having A Website Isn’t Enough Anymore | LGBT Online Media, Marketing and Advertising | Scoop.it

Forget the Past… Live in the Now - Many question why they need Pink Banana Media. When you hire us, you let your dollars do more for your goals. Instead of littering light poles with your company’s flyers or placing ads that air randomly, your personal or company brand will be shared with people in your target market within the LGBT community. Avoid guessing or crossing your fingers that potential customers will stumble onto your business’ name; Pink Banana Media offers targeted social media, online video, and programmatic advertising.

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Brand|Pride - Events-Swag-Social

Brand|Pride - Events-Swag-Social | LGBT Online Media, Marketing and Advertising | Scoop.it

Award winning, LGBT-owned and certified businesses ZippyDogs, IM Creative and Pink Banana Media have united to offer you a comprehensive suite of Pride-related services that ensures your planning, delivery and execution of Pride is one you can be proud of. If you are investing time on Pride activities, make sure you act intentionally with your marketing dollars and engage the LGBT professionals at Brand|Pride.

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LGBT Bold Introduces Mona Elyafi of ILDK Media

LGBT Bold Introduces Mona Elyafi of ILDK Media | LGBT Online Media, Marketing and Advertising | Scoop.it

First, tell us about your business. What does your company do? What markets does it serve? ILDK Media is a boutique PR company based in Los Angeles. It specializes in LGBTQ+ PR campaigns, Entertainment PR and special events. Staying at the forefront of change, ILDK has been instrumental in making LGBTQ agendas move into mainstream culture.

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Dow's New CEO James Fitterling Among Few Gay 500 CEOs

Dow's New CEO James Fitterling Among Few Gay  500 CEOs | LGBT Online Media, Marketing and Advertising | Scoop.it

Times are changing. Soon-to-be Dow CEO James "Jim" Fitterling is one of maybe just two openly gay Fortune 500 CEOs, behind Apple's Tim Cook.

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Getting Ahead in Business: Matt Skallerud of Pink Banana Media

Getting Ahead in Business: Matt Skallerud of Pink Banana Media | LGBT Online Media, Marketing and Advertising | Scoop.it

Anchors Media is all about business and spotlighting those who have met their goals in order to make a difference in society. Life is too short not to celebrate achievements small or large, right? We are in the midst of running a series, highlighting the importance of teamwork and the power of entrepreneurship. Without further adieu, we’re sharing Matt Skallerud‘s passion and how he became the President of Pink Banana Media.

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Pride in London appoints Eulogy as lead agency partner

Pride in London appoints Eulogy as lead agency partner | LGBT Online Media, Marketing and Advertising | Scoop.it

Pride in London has appointed PR agency Eulogy as its lead agency partner and BMB as its creative agency ahead of this year's main parade and festival in July.

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Virgin Flies the Flag for LGBT Inclusivity

Virgin Flies the Flag for LGBT Inclusivity | LGBT Online Media, Marketing and Advertising | Scoop.it

Joining Open for Business coalition bolsters Virgin's reputation as an inclusive employer and brand

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Hilton Names Global Head of Diversity & Inclusion

Hilton Names Global Head of Diversity & Inclusion | LGBT Online Media, Marketing and Advertising | Scoop.it

Hilton has named Jon Muñoz as Vice President, Global Diversity & Inclusion. In his new role, Muñoz will oversee Hilton’s global diversity management practice, focusing on developing culture, talent and marketplace strategies that cultivate inclusion.

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LGBT leadership course: how to be out in front in business

LGBT leadership course: how to be out in front in business | LGBT Online Media, Marketing and Advertising | Scoop.it

Dedicated leadership courses are helping LGBT executives overcome obstacles and advance in their careers

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PRESS PASS Q: PRESSING QUESTIONS: Focus magazine of Tennessee

PRESS PASS Q: PRESSING QUESTIONS: Focus magazine of Tennessee | LGBT Online Media, Marketing and Advertising | Scoop.it

Interview with Publisher Ray Rico - Focus Mid-South, based in Memphis and Focus Middle Tennessee, based in Nashville

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The Work Flow We Use When Reaching the LGBTQ Community Online

The Work Flow We Use When Reaching the LGBTQ Community Online | LGBT Online Media, Marketing and Advertising | Scoop.it

In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships.  If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online... Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach

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Couple advocates for LGBT acceptance through new ad campaign

The couple is working with the Beyond I Do campaign to raise awareness for LGBT.

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VIDEO: The Words Matter - One Voice Can Make a Difference

VIDEO: The Words Matter - One Voice Can Make a Difference | LGBT Online Media, Marketing and Advertising | Scoop.it

When Michael Chanak took a job at Procter & Gamble in the mid 1980s, the AIDS epidemic was rampant. The company had found a niche with Peridex—a prescription mouthwash used to treat thrush in people suffering from HIV/AIDS. But despite selling to the LGBT community, P&G had no language protecting these individuals within the company. Chanak, who’d become a vocal gay rights activist, wanted to change that. With years of work and help from a small but determined group of colleagues, in 1992, P&G became one of the first Fortune 500 companies to add sexual orientation to its equal employment opportunity (EEO) statement of diversity. Twenty-five years later, that legacy lives on. This is the story of one man’s efforts to hold a corporation responsible and ultimately improve the lives of LGBT workers across the country.

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LGBT Meeting Professionals Association Adds Two Executive Board Members

LGBT Meeting Professionals Association Adds Two Executive Board Members | LGBT Online Media, Marketing and Advertising | Scoop.it

Derrick M. Johnson II and Tony Scurry bring complementary skills to the young organization.

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2018 Hong Kong LGBT+ Public Champion Award Finalists & Online Public Voting

2018 Hong Kong LGBT+ Public Champion Award Finalists & Online Public Voting | LGBT Online Media, Marketing and Advertising | Scoop.it

As part of our 2018 Hong Kong LGBT+ Inclusion Awards, Community Business is delighted to announce the finalists of our LGBT+ Public Champion Award. This Award aims to recognise a public figure (eg. politician, entertainer, athlete, government official, etc.) who has used their influence to promote LGBT+ inclusion in Hong Kong. Winner of this Award will be the one that receives the most votes from the general public in Hong Kong.

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An Interview With Revry Co-Founder & CEO Damian Pelliccione

An Interview With Revry Co-Founder & CEO Damian Pelliccione | LGBT Online Media, Marketing and Advertising | Scoop.it

One of the best things about being part of the project team behind the LGBT Foundation and the launch of the LGBT Token is the people involved. We’ve assembled an incredible team of advisors and project leaders passionate about our mission and will be introducing you to that team in a series of interviews for LGBT Foundation. With this week’s announcement of Revry, the world’s first and largest queer global streaming service, as our first LGBT Token business partner, we’re happy to share our interview with co-founder and CEO Damian Pelliccione.

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VIDEO: Focus Group Radio with Matt Skallerud / Pink Banana Media and the #ILoveGay Network

Check out this 30-minute clip from our recent interview with the John Nash & Tim Bennett of the Focus Group Radio, where we talk about the power of social media, especially Instagram and Twitter, and how LGBTQ Influencers are leveraging these platforms for business. We also talk about other LGBTQ media and organizations using these platforms in the same way influencers are, including Pink Banana Media and the #ILoveGay network, bringing clients & businesses into the LGBTQ social media conversation.

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Skyy Vodka launches cans with engagement rings to support LGBT rights

Skyy Vodka launches cans with engagement rings to support LGBT rights | LGBT Online Media, Marketing and Advertising | Scoop.it

Campari-owned vodka brand Skyy has unveiled a limited edition, pre-mixed lime and soda expression which features an ‘engagement ring’ in the place of the ring-pull to celebrate equal marriage rights in Australia.

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How Do You Select LGBT Media For Your Marketing Mix in 2018?

How Do You Select LGBT Media For Your Marketing Mix in 2018? | LGBT Online Media, Marketing and Advertising | Scoop.it

Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos. 

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