LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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When drag queens promote it, fans will buy it

When drag queens promote it, fans will buy it | LGBT Online Media, Marketing and Advertising | Scoop.it

"Drag queens are the new pop stars," Randy Barbato, co-creator of "RuPaul's Drag Race" explained... At DragCon, attendees spent over $4 million on wigs, makeup, art and more. That kind of business and marketability might've been completely unheard of not too long ago. If an ad agency featured a drag queen, they usually represented surprise and deception because a man was dressed as a woman.

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Drag queens sport Ikea’s products in retailer’s Pride campaign

Drag queens sport Ikea’s products in retailer’s Pride campaign | LGBT Online Media, Marketing and Advertising | Scoop.it

Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.

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