LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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Marketing The Rainbow Case Study: Pantene

Marketing The Rainbow Case Study: Pantene | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.

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How MeUndies is aligning itself with cultural moments like Pride

How MeUndies is aligning itself with cultural moments like Pride | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Developing collections around popular events has become a significant strategy for MeUndies in 2019.

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Hari Nef Is the First Transgender Model to Star in a L'Oréal U.S. Campaign

Hari Nef Is the First Transgender Model to Star in a L'Oréal U.S. Campaign | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
L'Oreal Paris is making history and celebrating diversity by casting transgender model Hari Nef in its latest ad campaign.
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Beautiful Planning Marketing & PR Lands TomboyX

Beautiful Planning Marketing & PR Lands TomboyX | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Beautiful Planning Marketing & PR, announces the addition of TomboyX to client roster. TomboyX has hit the market as more than just another fashion brand. Instead they are a cultural movement of strong women who are using their exceptional comfortable products as tools to promote education and change.

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'Community first, product second': Pride campaigns kick off in beauty

'Community first, product second': Pride campaigns kick off in beauty | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Pride is now an established marketing opportunity for consumer brands across sectors, and Pride-themed promotions have begun to trickle in from beauty brands even without physical parades this year. 

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Drag queens sport Ikea’s products in retailer’s Pride campaign

Drag queens sport Ikea’s products in retailer’s Pride campaign | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Ikea Canada is celebrating Pride with a colorful campaign that features drag queens wearing its lamps, shower curtains and umbrellas on the catwalk.

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Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. No doubt the half-century-old brand raised a few eyebrows last week when it introduced its latest model. But this was no mere stunt.
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