LGBTQ+ Online Media, Marketing and Advertising

In attendance were some of the various destination and tourism attendees of the CMI conference, as well as local LGBT advertising & marketing folks local to Las Vegas.

Overall, it was a powerful seven days of blog posts, photos, videos, status updates and Tweets all related to the ever-growing LGBT New Media community online... we're excited for the possibilities and opportunities in the months to come, including ourLGBT New Media Expo, held in Las Vegas on December 13th, 2016, immediately after the CMI Tourism & Hospitality Conference, at the Vdara Hotel.  Focused on both the LGBT tourism marketplace, as well as the local Las Vegas LGBT business community, this expo is a first focusing on bringing the business community together with a wide array of LGBT influencers, bloggers, vloggers and YouTube content creators, as well as LGBT media companies and ad agencies with a strong digital focus.  We hope to see you there!

We’ll show you how you are able to micro-target your specific traveler demographic using programmatic advertising technology, and we’ll touch on the integration of this ad campaign with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same micro-targeting power as well. We’ll also discuss the role of LGBT influencers, and how all of this social media activity can be brought together with the power of the #hashtag, and how we are currently adapting it to the Palm Springs local market with the newly launched campaign #ILoveGayPalmSprings.