LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Why Committing to LGBT Equality and Embracing a Diverse Workplace Is So Good for Brands

Why Committing to LGBT Equality and Embracing a Diverse Workplace Is So Good for Brands | LGBT Online Media, Marketing and Advertising | Scoop.it
It sends a powerful signal to an entire generation that the company cares about doing what’s right.
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Nike launches powerful new diversity and equality campaign

Nike launches powerful new diversity and equality campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
The 1:30 commercial is shot in black and white and stars LeBron James, Serena Williams, Kevin Durant, Victor Cruz, Gabby Douglas, Megan Rapinoe, and hurdler Dalilah Muhammad.
Matt Skallerud's insight:

The commercial, which lasts one-minute and 30 seconds and is shot entirely in black and white, features LeBron James, Serena Williams, Kevin Durant, Victor Cruz, Gabby Douglas, soccer star and LGBT activist Megan Rapinoe, and Olympic hurdler Dalilah Muhammad.

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Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities

Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities | LGBT Online Media, Marketing and Advertising | Scoop.it

Virtually all diversity suppliers meet or exceed expectations, and top corporate performers in supplier diversity experience no loss in efficiency, according to new research from The Hackett Group, Inc. In addition, they see improved quality and often extract other benefits, including increased market share and access to new revenue opportunities. The research challenges the attitude of many business leaders, who worry that dedicating resources to supplier diversity will divert attention from other strategic activities.

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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBT Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

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