LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

               PinkBananaBiz.com   |   PinkMedia.LGBT   |   LGBTBrandVoice.com   |   LGBTNewMedia.com   |   PinkMediaWorld.com

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What LGBTQI women want from advertisers

What LGBTQI women want from advertisers | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Facebook is here to drive business equality for LGBTQI women, providing an insight into what we want from brands... Cast your mind all the way back to April earlier this year and you might remember a little event that happened by the name of Lesbian Visibility Week. It was a week of…

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Local Lady Leaders: Q&A with SmarterTravel GM Sarah Hodkinson

Local Lady Leaders: Q&A with SmarterTravel GM Sarah Hodkinson | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Sarah explains how she’s dealt with discrimination, who has inspired her career, and what International Women’s Day represents to her.

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Eboné F. Bell Talks Building Queer Magazine, Tagg, From The Ground Up

Eboné F. Bell Talks Building Queer Magazine, Tagg, From The Ground Up | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Bell wanted to see more women represented in LGBT magazines, especially women of color. She wanted to see more trans people and bisexual women as well. So she founded Tagg Magazine, a publication that spotlights, as its tagline reads, “Everything Lesbian, Queer, and Under the Rainbow.”

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Judy Wieder's Fascinating Memoir 'Random Events Tend to Cluster' is an Epic Lesson in Modern LGBT History

Judy Wieder's Fascinating Memoir 'Random Events Tend to Cluster' is an Epic Lesson in Modern LGBT History | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The first female editor of The Advocate has written about her life in journalism and rock n'roll, and her memoir is a fascinating journey to gay rights.

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Why Aren’t Advertisers Interested In Selling Stuff To Lesbians?

Why Aren’t Advertisers Interested In Selling Stuff To Lesbians? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Stereotypes of lesbians as frumpy shut-ins who don’t care about nightlife or fashion hurts media outlets aimed at queer women, which rely on ad revenue to survive.

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The kind of visuals being used in content creation is rapidly changing

The kind of visuals being used in content creation is rapidly changing | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
The success of every creative project rests on the power of its visuals. So whether you're using photography, video or a combination of the two, you need to know about the latest visual trends.
Matt Skallerud's insight:

The 2010s have seen big brands change the way they portray families in a bid to remain globally relevant and emotionally engaging. Marketing and advertising now commonly features single parents, gay parents, stay-at-home dads and blended families.

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Curvemag.com To Become Largest Global LGBTQI Media Offering For Women In 2020

Curvemag.com To Become Largest Global LGBTQI Media Offering For Women In 2020 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Today's merger with Australia’s largest lesbian magazine will make 30-year-old Curve Magazine the world’s largest outlet of its kind

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Alice Derock – Women Empowerment with Strength, Beauty and Spirit

Alice Derock – Women Empowerment with Strength, Beauty and Spirit | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The story of Alice Derock makes for a great women empowerment narrative – a story that captures the strength, beauty and spirit of our gifted LGBTQ+ individuals who give our community its heart. What makes Derock’s journey interesting is not only her incredible rise to success in a male dominated industry but also how, with Wet For Her (WFH),  she is breaking the stigma and taboo on sex toys, and boosting women empowerment and self-esteem.

Joanna Goodwin's comment, January 22, 2019 6:52 AM
This is what the world is waiting for.
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Why are advertisers still failing to represent lesbians?

Why are advertisers still failing to represent lesbians? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Research shows lesbians are one of the least well-represented communities in advertising, putting brands at risk of alienating this group of consumers.

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Marketsmith, NJ's Premier Women-Owned, LGBT Marketing Agency, Ranks in NJ's Top 20 Best Places to Work, Also the Coolest

Marketsmith, NJ's Premier Women-Owned, LGBT Marketing Agency, Ranks in NJ's Top 20 Best Places to Work, Also the Coolest | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
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First Online Resource For Lesbian Business Owners Launches

First Online Resource For Lesbian Business Owners Launches | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Despite recent gains in public support for the LGBT community, lesbian businesses seem to be left behind. Only 1.2% of businesses in the US are lesbian-owned and many of these face disadvantages. A new website hopes to change that when it launches this Pride. The Lesbian Business Community (The LBC) is the first and only online resource by and for lesbians and lesbian business owners.

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