Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It | LGBT Online Media, Marketing and Advertising | Scoop.it

A feminist and a dude who feels awfully oppressed walk into a warehouse... It sounds like the beginning of a joke, but it’s actually the setup for Heineken’s “Worlds Apart” experiment. Created by Publicis London, it’s being billed as the antidote to Pepsi’s obtusely pop-candy take on our messy political reality.