LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly

Davler Media Group Buys LGBTQ Magazine and Teases New Quarterly | LGBT Online Media, Marketing and Advertising | Scoop.it
Metrosource joins Davler as the publisher prepares to launch design vertical, Exuberance.
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Pride and Prejudice Interview with Tony Tenicela of IBM

Pride and Prejudice Interview with Tony Tenicela of IBM | LGBT Online Media, Marketing and Advertising | Scoop.it

Diversity is my passion and it is an integral part of who I am. From an early age, I was exposed to different cultures, languages, customs, and beliefs being encouraged by my parents to see these differences as energizing, engaging, and ultimately freeing. Embracing the “other” in the world enabled me to ultimately embrace my own sense of self –to accept and nurture my own differences. As a result, when I joined IBM back in 1996, I was an openly gay Hispanic man with a drive for making an impact.

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IBM was attractive to me as an employer primarily due to the company’s global reputation for driving diversity and inclusion and its longstanding commitment to the LGBT community. The company has consistently taken the lead on inclusive policies – long before it was required by law. In 1953, IBM issued the first Equal Opportunity Policy letter, more than ten years before the United States’ Civil Rights Act of 1964. The company then incorporated Sexual Orientation and Gender Identity or Expression into the letter in 1984 and 2002, respectively. In addition to IBM’s impressive record on diversity and inclusion globally, my reason for joining IBM was the group of interviewers who proudly embodied the company’s all-inclusive and respectful culture. The authenticity that characterised those conversations made a lasting impression on me.

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The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today!

The LGBT "TwitterSphere" - This is Where the LGBT Eyeballs are Going Today! | LGBT Online Media, Marketing and Advertising | Scoop.it

We're going to go out on a limb here, stick our necks out, and make a strong statement - we believe the "TwitterSphere" is at a unique place in history, sitting on the edge of its tipping point.  We believe it's sitting at that very same inflection point the Internet was back in the late 90's, when most people were accessing it via AOL, Netscape was the dominant browser, and a comment we heard time and time again was "the Internet is simply the CB radio of our time... it too shall pass".

Matt Skallerud's insight:

Fast forward to today, and with everything that's taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it's easy to see that doubting the direction and growth of the Internet was misguided at best.

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Washington Blade to launch newspaper in Los Angeles

Washington Blade to launch newspaper in Los Angeles | LGBT Online Media, Marketing and Advertising | Scoop.it

The Washington Blade, the nation’s first and most acclaimed LGBT newspaper, today announced plans to launch a new publication, the Los Angeles Blade, on March 24.

Matt Skallerud's insight:

The Los Angeles Blade will cover Los Angeles and California news, politics, opinion, arts and entertainment and will feature national and international coverage from the Washington Blade’s award-winning reporting team. Troy Masters, a veteran of LGBT media, was named publisher and editor of the new venture. Veteran Los Angeles journalist Karen Ocamb was named senior contributing writer.

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The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom

The first-of-its-kind LGBT Corporate Canadian Index - Sun Life Financial Inc. and Manitoba Telecom | LGBT Online Media, Marketing and Advertising | Scoop.it
The LGBT Corporate Canadian Index Company is pleased to announce the launch of the first-of-its kind LGBT index for Canada. The LGBT Corporate Canadian Index (the "LGBT CCI") is a benchmark for understanding and measuring LGBT Diversity and Inclusion ("LGBT D&I") within corporate Canada.
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National Gay & Lesbian Chamber of Commerce looking at Tampa for next convention

National Gay & Lesbian Chamber of Commerce looking at Tampa for next convention | LGBT Online Media, Marketing and Advertising | Scoop.it
The 15-year-old organization is the business voice of the LGBT community.
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China's new multibillion-dollar target market: LGBT youth

China's new multibillion-dollar target market: LGBT youth | LGBT Online Media, Marketing and Advertising | Scoop.it

China's Spring Festival, which celebrates the lunar New Year, is the ultimate test for fledgling romances. A partner's invitation to meet family signals commitment; but for China's LGBT population, the holiday creates disproportionate stress. Only 5 percent of them have come out of the closet, and they are, as a group, under remarkable pressure to get married to someone of the opposite sex.

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OUT BKK Business Network Launches in Bangkok

OUT BKK Business Network Launches in Bangkok | LGBT Online Media, Marketing and Advertising | Scoop.it

Community of business professionals aims to promote LGBT inclusion. Recently formed Bangkok-based LGBT network OUT BKK launched its Business Network in the city earlier this month.

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The event at SO Sofitel welcomed a large group of LGBT employees and managers to discuss best practices for LGBT inclusion in the country’s businesses.

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Multicult Classics Interviews Tinny Titanium

Multicult Classics Interviews Tinny Titanium | LGBT Online Media, Marketing and Advertising | Scoop.it

Titanium Worldwide catered to the LGBT community first; now, it’s after Atlanta residents for the automaker.

Matt Skallerud's insight:

It’s not often that a football team gets to play their first game in a new stadium as reigning world champions. But with their appearance in the Super Bowl this Sunday, the Atlanta Falcons could be exactly that when they christen Mercedes-Benz Stadium next season. This stroke of luck wasn’t part of Mercedes-Benz USA’s original plan to win over Atlanta residents, but for VP of Marketing Drew Slaven, it doesn’t hurt the brand’s chances in a town where the automaker is planting some serious roots.

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Indian brands are discovering feminism and gay rights, not the least because they sell

Indian brands are discovering feminism and gay rights, not the least because they sell | LGBT Online Media, Marketing and Advertising | Scoop.it
Mundane product-driven ads are no longer the standard approach.
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Heartwarming advert encourages gay couples to hold hands

Heartwarming advert encourages gay couples to hold hands | LGBT Online Media, Marketing and Advertising | Scoop.it
The Bank of Australia and New Zealand has revealed a heartwarming new advert encouraging gay couples to hold hands.
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Seattle to host first-ever LGBT Economic Summit

Seattle to host first-ever LGBT Economic Summit | LGBT Online Media, Marketing and Advertising | Scoop.it
The Greater Seattle Business Association will host the Western Business Alliance's first-ever LGBT economic summit on Thursday, March 16 to address economic factors and policy agendas that affect LGBT and allied businesses and communities in the western U.S. and Canada.
Matt Skallerud's insight:

The full-day summit, Working Together for Shared Prosperity, will explore topics such as: leveraging the power of LGBT businesses; tourism on the West Coast; maintaining Left Coast politics in the post-election era; working together to promote diverse supply chains, a case study by the insurance industry; unlocking the power of bringing marginalized communities together; and homelessness. Through keynote presentations, panel discussions, and break-out sessions, attendees will share information, provide critical input to regional challenges, and form lasting relationships with LGBT and allied business leaders from western states.

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Lush's New LGBT-Inclusive Ad Campaign Is Too Cute to Handle

Lush can have all of our money because of these pro-LGBT ads.
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Out, The Advocate rumored to be up for sale

Out, The Advocate rumored to be up for sale | LGBT Online Media, Marketing and Advertising | Scoop.it

Here Media is putting Out and The Advocate up for sale, Media Ink has learned. Sources say Here has hired Houlihan Lokey to shop the two magazines and their related digital sites catering to the LGBT crowd.

Matt Skallerud's insight:

While the magazines are said to barely break even, their gay and lesbian-themed Web sites are money makers, bringing a profit of about $3 million for the combined print and digital operation on revenue of about $15 million.  The titles since 2009 have been owned by Los Angeles-based Here, which operates it through Regent Entertainment Media.

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The state of LGBT+ representation in ads

The state of LGBT+ representation in ads | LGBT Online Media, Marketing and Advertising | Scoop.it
As LGBT+ history month concludes, Dentsu Aegis Network's diversity and inclusion manager looks at how far we have yet to go with LGBT+ inclusive advertising.
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Lloyds urges advertisers to challenge image banks on diversity

Lloyds urges advertisers to challenge image banks on diversity | LGBT Online Media, Marketing and Advertising | Scoop.it
A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
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PG&E Sets Record with $2.85 Billion in 2016 Diverse Supplier Spend

PG&E Sets Record with $2.85 Billion in 2016 Diverse Supplier Spend | LGBT Online Media, Marketing and Advertising | Scoop.it
Pacific Gas and Electric Company (PG&E) today announced that it spent a record $2.85 billion with diverse suppliers in 2016, accounting for 44 percent of its total procurement. For the fifth straight year, diverse suppliers accounted for $2 billion-plus of the company’s spend and more than 40 percent of PG&E’s total spend for the fourth consecutive year.
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Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay

Tips & Tricks on Maximizing Your LGBT Twitter Posts with #ILoveGay | LGBT Online Media, Marketing and Advertising | Scoop.it
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
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Chamber summit highlights LGBT businesses

Chamber summit highlights LGBT businesses | LGBT Online Media, Marketing and Advertising | Scoop.it
Chamber summit highlights LGBT, diversity in business
Matt Skallerud's insight:

The Greater Lehigh Valley Chamber of Commerce had its first LGBT Business Summit at Muhlenberg College's Seegers Union. About 170 people attended the event. The Chamber formed an LGBT Business Council aimed at the Valley's lesbian, gay, bisexual and transgender community in 2012.

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Pink Triangle Press names David Walberg as executive director

Pink Triangle Press names David Walberg as executive director | LGBT Online Media, Marketing and Advertising | Scoop.it
Walberg succeeds Ken Popert to become second ED in the company’s history
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PRESSING QUESTIONS: Out In Jersey

PRESSING QUESTIONS: Out In Jersey | LGBT Online Media, Marketing and Advertising | Scoop.it

Interview with Publisher Peter Frycki, by Joe Siegel
Location: Trenton, N.J.
Geographic coverage area: New Jersey and contiguous areas of neighboring New York and Pennsylvania

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National gay chamber report: Georgia fifth in nation in LGBT-owned businesses

National gay chamber report: Georgia fifth in nation in LGBT-owned businesses | LGBT Online Media, Marketing and Advertising | Scoop.it
Money is power, both personally and politically, and the National Gay and Lesbian Chamber of Commerce attempts to quantify how much revenue LGBT-owned businesses create, and how they impact communities across the country by releasing a report called “America’s LGBT Economy.” In Atlanta, there are 44 enterprises that are at least 51 percent LGBT-owned and …
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Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities

Top Supplier Diversity Programs Broaden Value Proposition To Drive Increased Market Share, Other Revenue Opportunities | LGBT Online Media, Marketing and Advertising | Scoop.it

Virtually all diversity suppliers meet or exceed expectations, and top corporate performers in supplier diversity experience no loss in efficiency, according to new research from The Hackett Group, Inc. In addition, they see improved quality and often extract other benefits, including increased market share and access to new revenue opportunities. The research challenges the attitude of many business leaders, who worry that dedicating resources to supplier diversity will divert attention from other strategic activities.

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Gay dating app Blued bags strategic investment from China’s state-run media

Gay dating app Blued bags strategic investment from China’s state-run media | LGBT Online Media, Marketing and Advertising | Scoop.it
Contrary to most foreigners would believe, China is shifting to a much milder tone towards the country’s thriving LGBT community, especially when it comes to the online world. This is evident enoug…
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New online video series to inspire and raise awareness of LGBT engineers

New online video series to inspire and raise awareness of LGBT engineers | LGBT Online Media, Marketing and Advertising | Scoop.it
The Royal Academy of Engineering (Academy), InterEngineering and Mott MacDonald are launching today a new series of online videos profiling lesbian, gay, bisexual and transgender (LGBT) engineers a…
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