LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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Suze Orman: ‘Being Gay Has Been the Foundation of My Success’

Suze Orman: ‘Being Gay Has Been the Foundation of My Success’ | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.

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Marketing The Rainbow: Case Study - Gay Wines

Marketing The Rainbow: Case Study - Gay Wines | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, but also in their marketing approach.

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Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021

Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

All-New 60-second Hyundai Commercial Celebrates the LGBTQ Community... Hyundai is the Presenting Sponsor of the 32nd Annual GLAAD Media Awards and the Official Automotive Sponsor of 2021 Outfest Fusion QTBIPOC Film Festival

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Marketing The Rainbow Case Study: Express

Marketing The Rainbow Case Study: Express | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."

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Marketing The Rainbow Case Study: Pantene

Marketing The Rainbow Case Study: Pantene | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.

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Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch

Meet the Gay Publisher Behind 'Playgirl Magazine's Bold Relaunch | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

"There was no way I was going to let [Playgirl Magazine] go," Jack Lindley Kuhns says of the revamp.

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One in 10 LGBT Americans Married to Same-Sex Spouse

One in 10 LGBT Americans Married to Same-Sex Spouse | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

About one in 10 LGBT adults in the U.S. are married to a same-sex spouse, and a slightly smaller proportion have a same-sex domestic partner.

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New Podcast - LGBTQ+ Expert Panel Series: Focused on Podcasting

New Podcast - LGBTQ+ Expert Panel Series: Focused on Podcasting | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Our panel included several individuals who are currently operating successful podcasts online, including Daryn Carp & Liz Culley (Scissoring Isn't A Thing), Alexander Rodriguez (On The Rocks With Alexander), Brad Fuhr (#ILoveGay Palm Springs Podcast) and Thomas Lopez (Let's Talk About Gay Stuff)

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New York just became the biggest city to make LGBT-owned businesses eligible for billions in government contracts

New York just became the biggest city to make LGBT-owned businesses eligible for billions in government contracts | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

"This is, without a doubt, a major win for LGBT businesses," said Justin Nelson, the president and cofounder of the National LGBT Chamber of Commerce.

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Launching a Film on Social Media in 2021

Launching a Film on Social Media in 2021 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

We found this Twitter case study on how they helped launch Love, Victor on Hulu a perfect analysis of some of the strategy we've been using here at Pink Media over the past few years. Focusing on the pre-release of the film with a well-made, sneak peak trailer starts a campaign that can be carried forward for months with additional film content, watch parties, cast interviews and additional advertising using Twitter's video website cards... all strengths we have here at Pink Media and the #ILoveGay Twitter Network!

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Meet the out trans woman behind many of the online platforms that you know & love

Meet the out trans woman behind many of the online platforms that you know & love | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

"I really feared that when I came out at RebelMouse I would lose clients, I would lose employees, I would lose board members, and I am really proud to say... the opposite happened."

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Accurate Digital Solutions - LGBTQ+ Support Initiative

Accurate Digital Solutions - LGBTQ+ Support Initiative | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

At Accurate Digital Solutions, we consider it our responsibility to promote equal opportunities, inclusivity and fairness in the society we operate in. That’s why we continue to dedicate our marketing and development services for the LGBT community.

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.GAY Is Good – Official Domain Launch Brings Historic LGBTQ Online Representation

.GAY Is Good – Official Domain Launch Brings Historic LGBTQ Online Representation | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

New .gay domains now available will proudly signify more inclusive and safer online spaces - Domain registry Top Level Design today announced the public launch of top-level domain (TLD) “.gay”, enabling consumers, businesses and registrars to join together online in a new way – taking up the banner in honor of every LGBTQ pioneer who helped pave the way, from the first Pride march 50 years ago, to today. 

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Telling LGBTQ+ stories in commercial photography

Telling LGBTQ+ stories in commercial photography | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.

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‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences

‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.

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Jordan Summers: Inspiring a Ripple Effect of Inspirational LGBT+ Leadership

...Jordan Summers, the program manager at Reaching Out MBA, Inc, the biggest organization supporting the LGBT+ MBA community. Let’s see what she has to say!

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Marketing The Rainbow Case Study: Pantene

Marketing The Rainbow Case Study: Pantene | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.

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MASTERCLASS Gnetwork360 :: Connecting People, Building Communities

MASTERCLASS Gnetwork360 :: Connecting People, Building Communities | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

MasterClass 2021 is an inspiring and top-level learning experience. It is aimed at both beginners and experts, students, professionals, and entrepreneurs who consider LGBTQ inclusion an essential value.

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LGBT Identification Rises to 5.6% in Latest U.S. Estimate

LGBT Identification Rises to 5.6% in Latest U.S. Estimate | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Gallup finds 5.6% of U.S. adults identifying as lesbian, gay, bisexual or transgender, with the majority of them saying they are bisexual.

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DeepMind researchers say AI poses a threat to people who identify as queer

DeepMind researchers say AI poses a threat to people who identify as queer | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Researchers say the impact of AI on people who identify as queer is underexplored, which poses a threat to their health and privacy.

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Black LGBTQ Community Survey 2020-2021

Black LGBTQ Community Survey 2020-2021 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Observations, Perspectives and Commentary by Study Partners - Community Marketing & Insights (CMI) and the Center for Black Equity (CBE) partnered on an initial study of the Black LGBTQ community in 2014. Both organizations felt it was time to update and expand the research.

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Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause

Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Viral Fission’s survey base consisted of around 10,000 + respondents pan India. From the age group between 17-24 yrs. As per the report, Over 90% of Gen-Z

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Bubly uplifts LBGTQ+ elders with drag performances, original song

Bubly uplifts LBGTQ+ elders with drag performances, original song | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.

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How IBM Reworked Itself Into an LGBTQ-Inclusive Firm

How IBM Reworked Itself Into an LGBTQ-Inclusive Firm | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

...as a member of IBM’s LGBTQ+ council, and govt sponsor for certainly one of our LGBTQ+ groups, I wish to share the methods during which our firm has made a distinction with methods for variety and inclusion and a protracted historical past supporting marginalized workers throughout a number of dimensions.  

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Egon Zehnder and Out Leadership Announce Partnership

Egon Zehnder and Out Leadership Announce Partnership | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Egon Zehnder, the world’s leadership advisory firm, and Out Leadership, the first and only global platform for CEOs and multinational companies to advocate for LGBTQ+ inclusion and equality, today announce a partnership aimed at promoting LGBTQ+ representation at senior levels of business.