LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Ellen Stewart, head of content at the world's most-read LGBT media platform, PinkNews, joins opening panel on Gen Z

Ellen Stewart, head of content at the world's most-read LGBT media platform, PinkNews, joins opening panel on Gen Z | LGBT Online Media, Marketing and Advertising | Scoop.it

Learn from experts at Journalism.co.uk's 23rd newsrewired event on 7 November

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Why Gay Owned Businesses Are More Important Now Than Ever

Why Gay Owned Businesses Are More Important Now Than Ever | LGBT Online Media, Marketing and Advertising | Scoop.it

Marketers have been targeting the LGBT community for decades, and for good reason. Corporations have consistently been making progress with workplace rights,

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Snap has signed up its first LGBT partner for Snapchat Discover

Snap has signed up its first LGBT partner for Snapchat Discover | LGBT Online Media, Marketing and Advertising | Scoop.it

Snap has signed up British website PinkNews as its first LGBT partner on Snapchat Discover. PinkNews will go live on Wednesday on Snapchat, where around half of users identify as not 100% straight.

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Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride

Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

After a successful San Francisco Pride in 2017, Comcast CA decided to come back to San Francisco Pride for 2018 with the ambitious plan of leveraging the different touch points that Comcast / Xfinity / NBC Universal have to offer.

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Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride

Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

Fuller's, Yo! Sushi, Harry's, Topshop, Skittles and more: here's what's happening for Pride.

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T-Mobile goes all out for Pride

T-Mobile goes all out for Pride | LGBT Online Media, Marketing and Advertising | Scoop.it

As Pride Month comes to an end, the slew of marches, celebrations, and events that commemorate the progress made by the LGBT community in pursuit of equality, as well as challenges of the past and those to come, slowly leave the calendar. Many brands and corporations have progressively played a more prominent role in the organization and sponsoring of such events as the years have gone by. This has not been without controversy, as many in the LGBT community worry if the role of corporate sponsors in Pride events has led to a change in what Pride signifies for both LGBT persons and allies in the 21st century.

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VIDEO: Why YOU Should Attend The #NGLCC18 Conference

On the fence about whether NGLCC's International Business & Leadership Conference is the right fit for you and your business? See the magic of our annual Conference and hear from some of last year's attendees who took their conference experiences to the next level.

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CMI’s 12th Annual LGBTQ Community Survey Report is Now Released

CMI’s 12th Annual LGBTQ Community Survey Report is Now Released | LGBT Online Media, Marketing and Advertising | Scoop.it

40,460 respondents from the lesbian, gay, bisexual, transgender and queer (LGBTQ) communities in 151 countries participated in the 12th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to gain wide representation from across the community. This survey was fielded in English, Spanish, French and Hungarian languages.

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VIDEO: Matt Skallerud Talks #Pride2018 on Focus Group Radio

Join us as we chat about what companies are doing nowadays with their #PrideMonth #Pride2018 outreach.

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Verizon Rolls Out The Rainbow Carpet With Pride Video, Connected 'Parade'

Verizon Rolls Out The Rainbow Carpet With Pride Video, Connected 'Parade' | LGBT Online Media, Marketing and Advertising | Scoop.it

Andrew McKechnie, Verizon's chief creative officer, says in a phone chat with "Marketing Daily" that the spot will show up on NBC and Bravo in coming days.

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LGBTQ equality in corporate America: Where are all the queer CEOs?

LGBTQ equality in corporate America: Where are all the queer CEOs? | LGBT Online Media, Marketing and Advertising | Scoop.it

The age of marriage equality has pressured companies to become more inclusive, but leadership is still often dominated by straight white men.

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AEG & Cyndi Lauper's True Colors Team Up to Battle LGBTQ Youth Homelessness

AEG & Cyndi Lauper's True Colors Team Up to Battle LGBTQ Youth Homelessness | LGBT Online Media, Marketing and Advertising | Scoop.it

AEG has partnered with Cyndi Lauper's True Colors Fund to help put an end to LGBTQ youth homelessness.

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Toyota’s 4th Annual Power of Exchange Conference Now Includes LGBT, Veteran and Disability-Owned Certified Agencies

Toyota’s 4th Annual Power of Exchange Conference Now Includes LGBT, Veteran and Disability-Owned Certified Agencies | LGBT Online Media, Marketing and Advertising | Scoop.it

When Toyota’s Power of Exchange (POE) conference comes to Dallas this week, it will help connect more than 600 attendees, including diverse suppliers from across the country.

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National LGBT Bar Association Launches COMMIT to INCLUSION Campaign

National LGBT Bar Association Launches COMMIT to INCLUSION Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it

The National LGBT Bar Association announces a new campaign that asks attorneys across the nation to COMMIT to INCLUSION by repudiating anti-LGBT legal groups like Alliance Defending Freedom (ADF) and Liberty Counsel and pledging never to support them through pro bono services.

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LGBTQ scientists are still left out

LGBTQ scientists are still left out | LGBT Online Media, Marketing and Advertising | Scoop.it
Support from mainstream diversity initiatives would create a virtuous circle of visibility and benefit science for all, urges Jon Freeman.
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Is Gay-For-Pay Just American Businesses' PR Strategy?

Is Gay-For-Pay Just American Businesses' PR Strategy? | LGBT Online Media, Marketing and Advertising | Scoop.it
Would you think a company that only supports the African American community in February for Black History month as racist? How about the rainbow flags, glittered corporate logos and parade floats that come out only in June? Has Pride and the LGBT community become a corporate PR stunt to win dollars?
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When drag queens promote it, fans will buy it

When drag queens promote it, fans will buy it | LGBT Online Media, Marketing and Advertising | Scoop.it

"Drag queens are the new pop stars," Randy Barbato, co-creator of "RuPaul's Drag Race" explained... At DragCon, attendees spent over $4 million on wigs, makeup, art and more. That kind of business and marketability might've been completely unheard of not too long ago. If an ad agency featured a drag queen, they usually represented surprise and deception because a man was dressed as a woman.

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Microsoft Taking Pride in being an ally for the LGBT community

Microsoft Taking Pride in being an ally for the LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

Cindy Rose, Chief Executive of Microsoft UK, announces that you can now turn Microsoft Rewards points into cash for LGBT charity Stonewall.

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PrideAM launches LGBT ad competition

PrideAM launches LGBT ad competition | LGBT Online Media, Marketing and Advertising | Scoop.it
PrideAM has launched its 2018 competition asking adland to reimagine a mainstream advertising campaign for a LGBT+ audience.
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Why You Shouldn't Miss The NGLCC Conference In Philly August 14

Why You Shouldn't Miss The NGLCC Conference In Philly August 14 | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ business owners don't need to go it alone. Read all about the support we can get from the National Gay & Lesbian Chamber of Commerce and its annual conference in Philadelphia in August 2018.

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How Niche Entrepreneurs Can Flourish With Gay Facebook Ads

How Niche Entrepreneurs Can Flourish With Gay Facebook Ads | LGBT Online Media, Marketing and Advertising | Scoop.it

A social media strategy is important for the success of nearly every business today. To target niche markets, such as the LGBTQ community, Facebook is currently the best resource. Monica Louie shares her Facebook ads strategy with Queer Money.

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LGBT Meeting Professionals Assocation (MPA) Updates

LGBT Meeting Professionals Assocation (MPA) Updates | LGBT Online Media, Marketing and Advertising | Scoop.it

The LGBT Meeting Professionals Assocation (MPA) team has been busy lately… they’ve just wrapped up a successful advisory board gathering and networking trip in Toronto, in conjunction with the IGLTA Convention there in early May 2018.  Continuing on in 2018 will be additional workshops and networking events held in Philadelphia, in conjunction with the NGLCC Conference in August, as well as IMEX in Las Vegas in October.

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More Companies Change Ad Strategy To Include Interracial Couples, LGBT Community

More Companies Change Ad Strategy To Include Interracial Couples, LGBT Community | LGBT Online Media, Marketing and Advertising | Scoop.it

Minority groups, including biracial families and the LGBT community, say they continue to be let down by brands that fail to create diverse and inclusive advertising.

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Michelle Borgman's curator insight, June 26, 4:05 PM
This is a really good conversation that explains why brands and companies are starting to show more diverse ads, and the pros and cons of doing so. 
Marilyn Mancusi's comment, June 30, 2:48 PM
Do these more diverse ads actually increase sales? Is it a good marketing tactic?
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Teen, who attempted suicide seven times, builds apps that saved her life and others

Teen, who attempted suicide seven times, builds apps that saved her life and others | LGBT Online Media, Marketing and Advertising | Scoop.it

Sitting alone in a lifeguard tower watching the sun sink below the horizon, Amanda Southworth had a decision to make.

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