LGBT Online Media, Marketing and Advertising

Initial survey research has been done on the LGBT community, but marketers will want more information on this audience as its acceptance and influence grows.

Corporate America has discovered that having LGBT-friendly policies helps the bottom line.

Croy Partners with Digital Strategist Natacha Gaymer-Jones to Upend Traditional Agency Model with Collective-Based Platform

Lee and Mat Samuels-Camozzi have been taken out of the new 'We Are Family' advert following a backlash.

An interview with Johnny Skandros, founder of Scruff, a gay dating app where men exchange photos, texts and preferences before deciding whether to meet.

We look forward to seeing all of our #LGBTBiz and #Drag friends this weekend in #GayNYC!

Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Today, he empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today. I had the pleasure of sitting down with Matt at the 2017 National Gay & Lesbian Chamber of Commerce Conference in Las Vegas to discuss his business, being an out boss, and picking his brain on how the next generation of LGBTQ leaders can bring their whole selves to work.

The team at GNetwork360, headed up by Pablo De Luca and Gustavo Noguera, outdid themselves this year with their 10th Anniversary LGBT International Business & Tourism Conference, held at the st…

Pink Banana Media of Matt Skallerud shares why marketing to LGBTQ people is so profitable and how doing so can help our community thrive even more.

We've taken some of the best parts of our most recent LGBT Destination Marketing Program with Influencers, and broadened its scope to include brand sponsorship, as well as corporate and small business inclusion, in social media tied to some of the top LGBTQ events happening around the world! We call it the #ILoveGay Twitter 360° Network Package!

The firm has donated 2,300 square feet of its 16th floor San Francisco office and partnered with a nonprofit business accelerator to launch the StartOut Growth Lab.

Condé Nast will become the first media giant to launch a brand specifically at the LBGTQ community. The publisher on Wednesday said that it was launching a digital platform on Oct. 26, to be called Them, aimed mostly at the Generation Z portion of the LBGTQ market.

Some of the latest updates from Pink Banana Media and the #ILoveGay network, including #VisitGayVA, our latest new ambassadors and LGBTQ influencers, as well as LGBT New Media programs including RawSexySpiritual.

On October 11, the Brooklyn Chamber of Commerce’s LGBT Business Committee will host its 2017 Fall Mixer from 5:30-7:30pm at the Even Hotel Brooklyn. The event, co-sponsored by Alliance Homecare, the Bronx Bar Association, Even Hotels and Li-Lac Chocolates, is free and open to the New York City business community.

We've had some excellent "breakout" Tweets over the past few months... following the strategy and guidelines described in the links below

The Largest LGBT Media Company Changes Control in a Management Buy-Out Led by Media Investor and High Times CEO Adam Levin.

It's been announced that blu media, the leading queer German media company, has purchased parts of Bruno Gmünder, including its 'Spartacus' brands.

The National Gay & Lesbian Chamber of Commerce (NGLCC), the business voice of the LGBT community, and the USBLN (US Business Leadership Network), the disability inclusion business resource, are pleased to share that The Billion Dollar Roundtable voted to expand their criteria of diverse businesses counted toward a corporation's billion dollar supply chain spend on diverse-owned businesses to include: certified LGBT Business Enterprises (LGBTBEs), Disability-Owned Business Enterprises (DOBEs®), Service-Disabled Veteran Disability-Owned Business Enterprises (SDV-DOBE™) and Veteran-Disability Owned Business Enterprises (V-DOBEs™).

Equitas Health has announced it will launch a statewide LGBTQ lifestyle publication this fall called Prizm. The publication and accompanying digital news service will focus on current events, health, arts & culture, fashion, politics, news, travel and entertainment and will serve as a resource for the LGBTQ community. The venture will serve as a new line of business and social enterprise for the not-for-profit regional community healthcare and social service delivery system.