China's new multibillion-dollar target market: LGBT youth | LGBT Online Media, Marketing and Advertising | Scoop.it

China's Spring Festival, which celebrates the lunar New Year, is the ultimate test for fledgling romances. A partner's invitation to meet family signals commitment; but for China's LGBT population, the holiday creates disproportionate stress. Only 5 percent of them have come out of the closet, and they are, as a group, under remarkable pressure to get married to someone of the opposite sex.