LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
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Inclusion Is Strongest in Genre and Streaming Television, According to Nielsen

Inclusion Is Strongest in Genre and Streaming Television, According to Nielsen | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Reporting on representation and inclusion on television is always a good news/bad news sort of thing, because, yes, diversity on screen is increasing and that’s good, but things are still not good enough and in general not in line with, you know, actual reality. That’s the big takeaway from Nielsen’s latest Diverse Representation and Inclusion on TV Report, which breaks down the numbers of diversity and inclusion across the 300 most-viewed television shows.

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LGBT Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool

LGBT Households are Now Nielsen Families, and Advertisers and Producers Get a Valuable Tool | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

“Game of Thrones” and “RuPaul’s Drag Race” are especially popular among the newly counted group. At the other end of the spectrum, there’s “Hannity.” The No. 1 show? “The Conners.”

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