LGBT Online Media, Marketing and Advertising
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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Chinese company to buy US gay app Grindr

Chinese company to buy US gay app Grindr | LGBT Online Media, Marketing and Advertising | Scoop.it

Chinese company Beijing Kunlun Tech has announced on Tuesday that it will acquire remaining 38.47% stake in the world's largest gay social network app Grindr for $152m.

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Gay dating app Blued bags strategic investment from China’s state-run media

Gay dating app Blued bags strategic investment from China’s state-run media | LGBT Online Media, Marketing and Advertising | Scoop.it
Contrary to most foreigners would believe, China is shifting to a much milder tone towards the country’s thriving LGBT community, especially when it comes to the online world. This is evident enoug…
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'PINK ECONOMY' in China set to soar as companies target LGBT community

'PINK ECONOMY' in China set to soar as companies target LGBT community | LGBT Online Media, Marketing and Advertising | Scoop.it

A new business model is coming to China as entrepreneurs begin developing products for the rapidly emerging market. 

Zhu Qiming, CEO of mobile game developer Star-G Technologies, foresees rosy prospects for China's emerging "pink economy", a new business model that caters mainly to the lifestyles and demands of the LGBT community.

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China's new multibillion-dollar target market: LGBT youth

China's new multibillion-dollar target market: LGBT youth | LGBT Online Media, Marketing and Advertising | Scoop.it

China's Spring Festival, which celebrates the lunar New Year, is the ultimate test for fledgling romances. A partner's invitation to meet family signals commitment; but for China's LGBT population, the holiday creates disproportionate stress. Only 5 percent of them have come out of the closet, and they are, as a group, under remarkable pressure to get married to someone of the opposite sex.

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The pink yuan: how Chinese business is embracing the LGBT market

The pink yuan: how Chinese business is embracing the LGBT market | LGBT Online Media, Marketing and Advertising | Scoop.it
While businesses in China are embracing the ‘pink economy’, their human resources policies aren’t embracing LGBT rights
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250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference

250 Business Leaders Attend 3rd China LGBT “Pink Market” Conference | LGBT Online Media, Marketing and Advertising | Scoop.it
1st China LGBT Advertising Showcase, Annual Community Report Released
Matt Skallerud's insight:

WorkForLGBT, leading a coalition including YouGov, Dan Lan / Blued, Rela, and Weber Shandwick, and supported by more than 20 LGBT (lesbian, gay, bisexual, and transgender) cooperative partners across China, held the 3rd Annual China Pink Market Conference on Monday, November 14th at the Langham Xintiandi Hotel Shanghai. 

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