LGBTQ+ Online Media, Marketing and Advertising
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Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

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Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family

Pantene doubles down on support for transgender youth after backlash to ad featuring LGBTQ family | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Pantene made waves on social media recently for releasing its latest Pantene Pro-V commercial, which features a young transgender girl and her lesbian mothers. Transphobia has no place in our world or on our feed.

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Ralph Lauren features a same-sex couple in a campaign

Ralph Lauren features a same-sex couple in a campaign | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Ralph Lauren is trying to attract new generations of consumers by including a more diverse range of people in its campaign.

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TBWA tool wants to connect agencies with diverse vendors

TBWA tool wants to connect agencies with diverse vendors | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

'OneSandbox' is a membership-based search platform created by TBWA to find diverse and women-owned creative vendors.

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Disney moves away from dad stereotypes as audience attitudes shift

Disney moves away from dad stereotypes as audience attitudes shift | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The news comes as more marketers and industry groups look to address gender stereotypes in content. With the evolving American family, parents expect their realities to be reflected in media and advertising. This includes co-parenting, gender equality and family diversity, inducing LGBT families and parents who have children later in life.

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GLAAD Amplified: LGBTQ Voices in Advertising

GLAAD Amplified: LGBTQ Voices in Advertising | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Advertising Week's Premier and Only LGBTQ Panel and Networking Event In a remarkable year of change, meet the advertisers who exceeded expectations. Featuring a distinguished panel of top advertising executives and an in-depth analysis of this year's most talked about LGBTQ inclusive ad campaigns. Connect with the marketing and advertising leaders behind your favorite ad campaigns and participate in an in-depth discussion on LGBTQ-inclusive advertising in today's world.

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Lloyds urges advertisers to challenge image banks on diversity

Lloyds urges advertisers to challenge image banks on diversity | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
A lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
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A Career Begun on the Trams of Universal Studios Hollywood

A Career Begun on the Trams of Universal Studios Hollywood | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Marcus Reynaga moves from Esquire to iHeart Media.
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After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad

After a Divisive Year, Microsoft Highlights Inspiring People in Its Holiday Ad | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
2016 has been a turbulent year, but Microsoft's new holiday ad aims to spread positivity by bringing together inspiring individuals to create a piece of art.
Matt Skallerud's insight:

Mass shootings, terror attacks, police-related violence, racial tension, protests, the presidential election, Brexit: 2016 has been a divisive year. But Microsoft's new holiday spot aims to promote positivity by bringing together inspiring individuals to create a piece of art.

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10 LGBTI inclusive ads from around the world

10 LGBTI inclusive ads from around the world | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Warning: may induce heartwarming reactions
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Why Aren’t Advertisers Interested In Selling Stuff To Lesbians?

Why Aren’t Advertisers Interested In Selling Stuff To Lesbians? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Stereotypes of lesbians as frumpy shut-ins who don’t care about nightlife or fashion hurts media outlets aimed at queer women, which rely on ad revenue to survive.

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Secret Deodorant Debuts Groundbreaking Transgender Ad

Secret Deodorant Debuts Groundbreaking Transgender Ad | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A new deodorant commercial released this week perfectly captures the anxiety that some transgender people face while having to navigate public restrooms. 

Matt Skallerud's insight:

The latest commercial in the Secret #Stress Test ad campaign features a young transgender person working up the courage to leave the bathroom stall and face other women in a public restroom. The tagline reads, “Dana finds courage to show there’s no wrong way to be a woman.” 

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Alibaba's Tmall ad: Same-sex relationships are taboo in China but an ad is subverting that

Alibaba's Tmall ad: Same-sex relationships are taboo in China but an ad is subverting that | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A new commercial for one of China's largest online marketplaces never utters the words "gay rights." But it's making waves online for what appears to be a subtle challenge to one of the country's major taboos.

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Anti-gay American Family Association isn't happy about Walmart's "pro-homosexual" commercial

Anti-gay American Family Association isn't happy about Walmart's "pro-homosexual" commercial | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Walmart's blind date advert featured two men meeting for the first time and shopping for skillets. Scandal!

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Vice asks industry to rethink blacklists as LGBTQ and important issues are avoided by advertisers

Vice asks industry to rethink blacklists as LGBTQ and important issues are avoided by advertisers | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Vice has urged the media and advertising industries to keep diversity and inclusivity in mind even as they try to adopt brand safety practices online.

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Equality beyond Christmas: The Advertising Diversity Taskforce

Equality beyond Christmas: The Advertising Diversity Taskforce | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Our Chief Strategy Officer, Mobbie on our dedication to diversity and making the industry more inclusive.

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Networking group for UK LGBT marcoms professionals set to launch

Networking group for UK LGBT marcoms professionals set to launch | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Called InterComms, is it aimed at people working in PR, public affairs, advertising, media agencies, content, events, direct marketing and other associated professions.
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Fusion’s 'As American As' Campaign Gets Some American-Style Censorship

Fusion’s 'As American As' Campaign Gets Some American-Style Censorship | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Little Black Book, Fusion’s 'As American As' Campaign Gets Some American-Style Censorship. As a response to overbearing censorship, SS+K is releasing the images America wasn't ready for
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This Moving Short From Kodak Demonstrates The Power Of Love

This Moving Short From Kodak Demonstrates The Power Of Love | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Understanding follows a young man as he comes out to his family.
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Reflecting Modern Britain - A study into inclusion and diversity in advertising

Reflecting Modern Britain - A study into inclusion and diversity in advertising | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Matt Skallerud's insight:

After reviewing over 1,300 adverts from over 40 different brands the results were startling. Less than 20% of the people featured in advertisements included people from minority groups.

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Marketing Pioneer Robyn Streisand Named To OUT100

Marketing Pioneer Robyn Streisand Named To OUT100 | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

New York City CEO Robyn Streisand joins Ellen DeGeneres and Tom Ford on OUT magazine's 2016's OUT100 list, an annual event which honors the world's most compelling lesbian, gay, bisexual and transgender individuals. Streisand's appearance on the high-profile list is credited to her role as a thought leader in contemporary marketing.

Matt Skallerud's insight:

OUT magazine is the leading publication providing an LGBT perspective on style, entertainment, fashion, the arts, politics, culture and the world at large. Their much-anticipated list of honorees includes actors, writers, politicians, activists, athletes and entrepreneurs. On Streisand's inclusion, the magazine cited Streisand's mastery of marketing and the visibility she had brought to the LGBT community.

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Hallmark Just Brightened its Christmas Ad Campaign with an Adorable Gay Couple

Hallmark Just Brightened its Christmas Ad Campaign with an Adorable Gay Couple | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it
Trimming the Christmas tree in a new home is a rite of passage for all kinds of families, including gay bilingual ones. And Hallmark addresses the latter.
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