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Opinion

Video is heading down two paths: a short vertical market, where content is produced at low cost and driving vast engagement, and a premium long-form market that can be effectively monetised.

There is real power in what financial institutions know about their customers and serious potential in how this can be used to benefit shoppers, especially in conjunction with retail media networks.

Ofcom could well impose a hefty fine to show it means business, but when? And will it prevent further breaches? Much depends on when the election takes place.