LGBT Online Media, Marketing and Advertising
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Case Study: Toyota

Case Study: Toyota | LGBT Online Media, Marketing and Advertising | Scoop.it

As early as 1992 Toyota showed us diversity in their commercials. A print advertisement in Australia presented a "family car", which was the property of two guys and their dog.

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Celebrating Pride: Advice for a young LGBTQ+ journalist and how to be a role model

Celebrating Pride: Advice for a young LGBTQ+ journalist and how to be a role model | LGBT Online Media, Marketing and Advertising | Scoop.it

Equity and Opportunity shines a spotlight on the LGBTQ+ employees of NBC News Group. In this series of videos, they discuss how their identities have contributed to their success, advice they have for young LGBTQ+ journalists, and how people can be allies to the LGBTQ+ community.

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How LGBTQ-owned businesses are celebrating Pride Month

How LGBTQ-owned businesses are celebrating Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it

Evie Smith Hatmaker, founder and CEO of the PR firm Rebellious, on the importance of supporting LGBTQ-owned businesses.

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Halle Berry and The Old Gays Serve Pride and Sip Canned Wine

Halle Berry and The Old Gays Serve Pride and Sip Canned Wine | LGBT Online Media, Marketing and Advertising | Scoop.it

The actor and TikTok stars toast to living your best life authentically and iconically in this colorful campaign for Bev.

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SCORE Analysis Shows LGBTQ+ Small Businesses Contribute $1.4 Trillion to US Economy

SCORE Analysis Shows LGBTQ+ Small Businesses Contribute $1.4 Trillion to US Economy | LGBT Online Media, Marketing and Advertising | Scoop.it

The 1.4 million LGBTQ+ entrepreneurs across the United States are being honored during Pride Month by SCORE.

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New Pride Campaigns To Praise, From Hulu To Vans

New Pride Campaigns To Praise, From Hulu To Vans | LGBT Online Media, Marketing and Advertising | Scoop.it

It’s been a busy, exciting month for brands and the queer community alike. As we parade into mid-June, we find ourselves in a heartwarming flurry of Pride-related festivities. Thus, we found it necessary to hand-pick another four standout projects before it all ends – because you can never have enough Pride.

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Why Burger King's Pride Campaign Burned LGBTQ+ Communities

Why Burger King's Pride Campaign Burned LGBTQ+ Communities | LGBT Online Media, Marketing and Advertising | Scoop.it

Burger King's Pride Whopper stunt in Austria has not resonated with the intended audience.

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Absolut mixes cocktail personalities in biggest campaign in over a decade

Absolut mixes cocktail personalities in biggest campaign in over a decade | LGBT Online Media, Marketing and Advertising | Scoop.it

Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

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LGBTQ+ Media Companies: Content Creators or Content Distributors?

LGBTQ+ Media Companies: Content Creators or Content Distributors? | LGBT Online Media, Marketing and Advertising | Scoop.it

Are you an LGBTQ+ media company that is more focused on the CREATION of content, either written or video? Or are you more focused on the DISTRIBUTION of content, primarily via social media? Or are you both?

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Chicago alt-weekly survives column clash, going nonprofit

Chicago alt-weekly survives column clash, going nonprofit | LGBT Online Media, Marketing and Advertising | Scoop.it

Chicago's famed alt-weekly is expected to become a nonprofit this month after the sale was nearly derailed over a co-owner’s column opposing COVID-19 vaccine requirements for children

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Is It Time To Rethink Your PR Strategy?

Is It Time To Rethink Your PR Strategy? | LGBT Online Media, Marketing and Advertising | Scoop.it

It's this new marketing environment, especially as it pertains to social media, that we are focusing on. Press releases should now be split into two components: the press release itself, and the press release posted on the PR company's website in the form of an article. This article must have links, photos, and videos embedded into this article so that it captures the attention of the reader. To further guarantee that LGBTQ+ media pick up the story, there should be additional links to high-resolution photos, as well direct links to videos that can easily be embedded on other sites.

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Greg Louganis: One of the Greatest Divers in History

Greg Louganis: One of the Greatest Divers in History | LGBT Online Media, Marketing and Advertising | Scoop.it

Greg Louganis, four-time Olympic gold medalist, is thought by many to be one of the greatest divers in history.

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Gaydio presenter launches broadcast PR agency and signs up first client

Gaydio presenter launches broadcast PR agency and signs up first client | LGBT Online Media, Marketing and Advertising | Scoop.it

The broadcast PR agency pledges to end 'Pitch & Switch', which it explained is an industry-wide issue.

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Starting Your LGBTQ-Friendly Business: What You Need to Know

Starting Your LGBTQ-Friendly Business: What You Need to Know | LGBT Online Media, Marketing and Advertising | Scoop.it

As an aspiring entrepreneur, starting an LGBTQ-friendly business benefits you financially — and it makes your local community more inclusive of others who identify as lesbian, gay, bisexual, transgender, or queer. LGBTQ employees often face stigma and discrimination in the workplace — preventing them from opening up and sharing details about their personal lives — but queer entrepreneurs can help to change that.

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Black, Queer Entrepreneur Launches Body Positive PRIDE Candle Collection that Gives Back

Black, Queer Entrepreneur Launches Body Positive PRIDE Candle Collection that Gives Back | LGBT Online Media, Marketing and Advertising | Scoop.it

As many brands and businesses wrap up their PRIDE celebrations, one black, women-owned business is proud to celebrate being gay all year round with their body-positive, inclusive candle collections.

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Joe Fryer named ‘Journalist of the Year’ by LGBTQ news organization

Joe Fryer named ‘Journalist of the Year’ by LGBTQ news organization | LGBT Online Media, Marketing and Advertising | Scoop.it

Saturday TODAY’s very own Joe Fryer was named “Journalist of the Year” by the Association of LGBTQ Journalists. The award honors an LGBTQ journalist whose “exceptional abilities, integrity and distinctive work brought honor to the profession within the past year.”

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What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond

What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond | LGBT Online Media, Marketing and Advertising | Scoop.it

Avoid rainbow washing, celebrate intersectionality and more.

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Marketing the Rainbow: Booking.com misses relevance with old news and vague promises

Marketing the Rainbow: Booking.com misses relevance with old news and vague promises | LGBT Online Media, Marketing and Advertising | Scoop.it

Recently Alfred wrote about how hotel stays account for the largest part of a travel budget, and LGBT people travel like a charm: more often, more luxuriously, longer, out of season. But it’s not all roses and sunshine if we are to believe Booking.com.

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Small Business Owners Broadly Support Businesses Taking

Small Business Owners Broadly Support Businesses Taking | LGBT Online Media, Marketing and Advertising | Scoop.it

Most small business owners believe it is important to support the LGBTQ+ community and take action...

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Proud Voices: How the LGBTQ+ Community Chooses Resilience

Proud Voices: How the LGBTQ+ Community Chooses Resilience | LGBT Online Media, Marketing and Advertising | Scoop.it

A series spotlighting the community's impact on advertising and marketing.

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McDonald's, Revry TV Partner for House of Pride Platform

McDonald's, Revry TV Partner for House of Pride Platform | LGBT Online Media, Marketing and Advertising | Scoop.it

To support the LGBTQ+ community during Pride month and beyond, the fast-food chain launched its newest campaign that features the Varsity Gay League.

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Pride Month Marketing: Is It for You? (Dos & Don'ts)

Pride Month Marketing: Is It for You? (Dos & Don'ts) | LGBT Online Media, Marketing and Advertising | Scoop.it

How can your business do Pride Month marketing right? Our expert shares tips, ideas, and insights to help guide you.

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Haters and trolls: the ‘letter to the editor’ of the 21st century

Haters and trolls: the ‘letter to the editor’ of the 21st century | LGBT Online Media, Marketing and Advertising | Scoop.it

In the past you had “hecklers”, people who loudly commented on the performing artist during a stage performance or comedy program. This was pretty much followed by letters to the editor, where readers, citizens or concertgoers could vomit (because it was more often negative than positive).

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Curve Magazine Isn't Done Shaping Lesbian Culture

Curve Magazine Isn't Done Shaping Lesbian Culture | LGBT Online Media, Marketing and Advertising | Scoop.it

Founder Franco Stevens created one of the world's most successful magazines for queer women. Here's how she's evolving the brand today.

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Niche Market Targeting Spotlight: BEARS

Niche Market Targeting Spotlight: BEARS | LGBT Online Media, Marketing and Advertising | Scoop.it

There are a myriad of communities within the millions of LGBTQ+ people online, ranging from theatre lovers, sports fans, auto enthusiasts, movie lovers and more. One of the strongest is the BEAR community. Not only do we have a strong online presence with our #ILoveGay network on Twitter... we also work closely with some of the strongest LGBTQ+ media focusing specifically on the BEAR community.

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KLM Airlines - LGBTQ+ Marketing Case Study

KLM Airlines - LGBTQ+ Marketing Case Study | LGBT Online Media, Marketing and Advertising | Scoop.it

For a company that operates in an industry where a higher than average percentage of employees is LGBT, but even when measure along more neutral parameters, KLM has been quite late in Marketing the Rainbow.

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