In the years since it was first coined, the “LGBT” initialism has expanded to include a much wider range of identities to span sexual orientation, gender identity and expression, as well as sex characteristics.

Which brands waving rainbow Pride flags a few weeks ago are actively lifting up LGBTQ+ folks today, and which were just in it for queer cred?

The paring of Halle Berry and the Old Gays might not see obvious at first, but it aligns with the foundational values at Bev and should see their Pride Spritz canned beverage reach a wide audience.

Equity and Opportunity shines a spotlight on the LGBTQ+ employees of NBC News Group. In this series of videos, they discuss how their identities have contributed to their success, advice they have for young LGBTQ+ journalists, and how people can be allies to the LGBTQ+ community.

Evie Smith Hatmaker, founder and CEO of the PR firm Rebellious, on the importance of supporting LGBTQ-owned businesses.

The actor and TikTok stars toast to living your best life authentically and iconically in this colorful campaign for Bev.

The 1.4 million LGBTQ+ entrepreneurs across the United States are being honored during Pride Month by SCORE.

It’s been a busy, exciting month for brands and the queer community alike. As we parade into mid-June, we find ourselves in a heartwarming flurry of Pride-related festivities. Thus, we found it necessary to hand-pick another four standout projects before it all ends – because you can never have enough Pride.

Burger King's Pride Whopper stunt in Austria has not resonated with the intended audience.

Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

Are you an LGBTQ+ media company that is more focused on the CREATION of content, either written or video? Or are you more focused on the DISTRIBUTION of content, primarily via social media? Or are you both?

Chicago's famed alt-weekly is expected to become a nonprofit this month after the sale was nearly derailed over a co-owner’s column opposing COVID-19 vaccine requirements for children

It's this new marketing environment, especially as it pertains to social media, that we are focusing on. Press releases should now be split into two components: the press release itself, and the press release posted on the PR company's website in the form of an article. This article must have links, photos, and videos embedded into this article so that it captures the attention of the reader. To further guarantee that LGBTQ+ media pick up the story, there should be additional links to high-resolution photos, as well direct links to videos that can easily be embedded on other sites.

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion.

There are quite a few abbreviations that you as a marketer will have to deal with. From AIDA to SMART, from the 4Ps to the 6Cs – and so on. Perhaps the most famous are B2C and B2B. I’ve always wondered why that first “B” is always used. Does the first letter sometimes refer to Non-Profit, Government, Charity? Who knows may say. Anyway, I recently introduced three new abbreviations: B2G, G2G, G2C. How do I think that applies?

CNBC's Leslie Picker reports on LGBTQ+ representation on corporate boardrooms across the United States.

Saturday TODAY’s very own Joe Fryer was named “Journalist of the Year” by the Association of LGBTQ Journalists. The award honors an LGBTQ journalist whose “exceptional abilities, integrity and distinctive work brought honor to the profession within the past year.”

Avoid rainbow washing, celebrate intersectionality and more.

Most small business owners believe it is important to support the LGBTQ+ community and take action...

A series spotlighting the community's impact on advertising and marketing.

To support the LGBTQ+ community during Pride month and beyond, the fast-food chain launched its newest campaign that features the Varsity Gay League.

How can your business do Pride Month marketing right? Our expert shares tips, ideas, and insights to help guide you.

In the past you had “hecklers”, people who loudly commented on the performing artist during a stage performance or comedy program. This was pretty much followed by letters to the editor, where readers, citizens or concertgoers could vomit (because it was more often negative than positive).