LGBTQ+ Online Media, Marketing and Advertising
123.7K views | +0 today
Follow
 
Scooped by Matt Skallerud
onto LGBTQ+ Online Media, Marketing and Advertising
Scoop.it!

PrideLife Anniversary Fuels New PSA-Like Campaign

PrideLife Anniversary Fuels New PSA-Like Campaign | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The World's Only LGBT-Certified Business Selling Domain Names Calls On Others To Support LGBT-Owned Business - Bringing LGBT-ownership into the domain registrar industry was long overdue back in 2019 when PrideLife initially launched, and our partnership with over two dozen LGBTQ organizations since has helped benefit an underserved consumer group in just two short years. Today, our mission moves forward with a new PSA-like campaign encouraging everyone to buy LGBTQ.

No comment yet.
Focusing on the business side of LGBTQ+ marketing, advertising, media and technology worldwide.
Curated by Matt Skallerud

               PinkBananaBiz.com   |   PinkMedia.LGBT   |   LGBTBrandVoice.com   |   LGBTNewMedia.com   |   PinkMediaWorld.com

Your new post is loading...
Your new post is loading...
Scooped by Matt Skallerud
Scoop.it!

LGBTQ+ inclusion in media remains focused on same-sex relationships

LGBTQ+ inclusion in media remains focused on same-sex relationships | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In the years since it was first coined, the “LGBT” initialism has expanded to include a much wider range of identities to span sexual orientation, gender identity and expression, as well as sex characteristics.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Brands Made a Ton of Promises to the LGBTQ+ Community This Summer. Have Any Delivered?

Which brands waving rainbow Pride flags a few weeks ago are actively lifting up LGBTQ+ folks today, and which were just in it for queer cred?

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

By Partnering With The Old Gays, Bev Is Hoping To Broaden Their Reach And Spread Their Message.

By Partnering With The Old Gays, Bev Is Hoping To Broaden Their Reach And Spread Their Message. | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The paring of Halle Berry and the Old Gays might not see obvious at first, but it aligns with the foundational values at Bev and should see their Pride Spritz canned beverage reach a wide audience.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Celebrating Pride: Advice for a young LGBTQ+ journalist and how to be a role model

Celebrating Pride: Advice for a young LGBTQ+ journalist and how to be a role model | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Equity and Opportunity shines a spotlight on the LGBTQ+ employees of NBC News Group. In this series of videos, they discuss how their identities have contributed to their success, advice they have for young LGBTQ+ journalists, and how people can be allies to the LGBTQ+ community.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

How LGBTQ-owned businesses are celebrating Pride Month

How LGBTQ-owned businesses are celebrating Pride Month | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Evie Smith Hatmaker, founder and CEO of the PR firm Rebellious, on the importance of supporting LGBTQ-owned businesses.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Halle Berry and The Old Gays Serve Pride and Sip Canned Wine

Halle Berry and The Old Gays Serve Pride and Sip Canned Wine | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The actor and TikTok stars toast to living your best life authentically and iconically in this colorful campaign for Bev.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

SCORE Analysis Shows LGBTQ+ Small Businesses Contribute $1.4 Trillion to US Economy

SCORE Analysis Shows LGBTQ+ Small Businesses Contribute $1.4 Trillion to US Economy | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

The 1.4 million LGBTQ+ entrepreneurs across the United States are being honored during Pride Month by SCORE.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

New Pride Campaigns To Praise, From Hulu To Vans

New Pride Campaigns To Praise, From Hulu To Vans | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

It’s been a busy, exciting month for brands and the queer community alike. As we parade into mid-June, we find ourselves in a heartwarming flurry of Pride-related festivities. Thus, we found it necessary to hand-pick another four standout projects before it all ends – because you can never have enough Pride.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Why Burger King's Pride Campaign Burned LGBTQ+ Communities

Why Burger King's Pride Campaign Burned LGBTQ+ Communities | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Burger King's Pride Whopper stunt in Austria has not resonated with the intended audience.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Absolut mixes cocktail personalities in biggest campaign in over a decade

Absolut mixes cocktail personalities in biggest campaign in over a decade | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Pam Forbus, CMO of parent company Pernod Ricard North America, explains how the multiyear effort serves as a metaphor for a fraught global moment.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

LGBTQ+ Media Companies: Content Creators or Content Distributors?

LGBTQ+ Media Companies: Content Creators or Content Distributors? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Are you an LGBTQ+ media company that is more focused on the CREATION of content, either written or video? Or are you more focused on the DISTRIBUTION of content, primarily via social media? Or are you both?

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Chicago alt-weekly survives column clash, going nonprofit

Chicago alt-weekly survives column clash, going nonprofit | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Chicago's famed alt-weekly is expected to become a nonprofit this month after the sale was nearly derailed over a co-owner’s column opposing COVID-19 vaccine requirements for children

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Is It Time To Rethink Your PR Strategy?

Is It Time To Rethink Your PR Strategy? | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

It's this new marketing environment, especially as it pertains to social media, that we are focusing on. Press releases should now be split into two components: the press release itself, and the press release posted on the PR company's website in the form of an article. This article must have links, photos, and videos embedded into this article so that it captures the attention of the reader. To further guarantee that LGBTQ+ media pick up the story, there should be additional links to high-resolution photos, as well direct links to videos that can easily be embedded on other sites.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

A New Chapter in Inclusivity: How LGBTQ+ Audiences Are Reviving Traditional Media

A New Chapter in Inclusivity: How LGBTQ+ Audiences Are Reviving Traditional Media | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and with more choices for content than ever before, LGBTQ+ audiences are flocking to content providers—and advertisers—offering authenticity and inclusion.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

From B2C and B2B to B2G and G2G (oh, and G2C)

From B2C and B2B to B2G and G2G (oh, and G2C) | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

There are quite a few abbreviations that you as a marketer will have to deal with. From AIDA to SMART, from the 4Ps to the 6Cs – and so on. Perhaps the most famous are B2C and B2B. I’ve always wondered why that first “B” is always used. Does the first letter sometimes refer to Non-Profit, Government, Charity? Who knows may say. Anyway, I recently introduced three new abbreviations: B2G, G2G, G2C. How do I think that applies?

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

LGBTQ+ representation in the boardroom lags behind wider population

LGBTQ+ representation in the boardroom lags behind wider population | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

CNBC's Leslie Picker reports on LGBTQ+ representation on corporate boardrooms across the United States.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Black, Queer Entrepreneur Launches Body Positive PRIDE Candle Collection that Gives Back

Black, Queer Entrepreneur Launches Body Positive PRIDE Candle Collection that Gives Back | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

As many brands and businesses wrap up their PRIDE celebrations, one black, women-owned business is proud to celebrate being gay all year round with their body-positive, inclusive candle collections.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Joe Fryer named ‘Journalist of the Year’ by LGBTQ news organization

Joe Fryer named ‘Journalist of the Year’ by LGBTQ news organization | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Saturday TODAY’s very own Joe Fryer was named “Journalist of the Year” by the Association of LGBTQ Journalists. The award honors an LGBTQ journalist whose “exceptional abilities, integrity and distinctive work brought honor to the profession within the past year.”

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond

What prominent LGBTQ+ PR pros say about reaching the community in Pride and beyond | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Avoid rainbow washing, celebrate intersectionality and more.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Marketing the Rainbow: Booking.com misses relevance with old news and vague promises

Marketing the Rainbow: Booking.com misses relevance with old news and vague promises | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Recently Alfred wrote about how hotel stays account for the largest part of a travel budget, and LGBT people travel like a charm: more often, more luxuriously, longer, out of season. But it’s not all roses and sunshine if we are to believe Booking.com.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Small Business Owners Broadly Support Businesses Taking

Small Business Owners Broadly Support Businesses Taking | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

Most small business owners believe it is important to support the LGBTQ+ community and take action...

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Proud Voices: How the LGBTQ+ Community Chooses Resilience

Proud Voices: How the LGBTQ+ Community Chooses Resilience | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

A series spotlighting the community's impact on advertising and marketing.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

McDonald's, Revry TV Partner for House of Pride Platform

McDonald's, Revry TV Partner for House of Pride Platform | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

To support the LGBTQ+ community during Pride month and beyond, the fast-food chain launched its newest campaign that features the Varsity Gay League.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Pride Month Marketing: Is It for You? (Dos & Don'ts)

Pride Month Marketing: Is It for You? (Dos & Don'ts) | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

How can your business do Pride Month marketing right? Our expert shares tips, ideas, and insights to help guide you.

No comment yet.
Scooped by Matt Skallerud
Scoop.it!

Haters and trolls: the ‘letter to the editor’ of the 21st century

Haters and trolls: the ‘letter to the editor’ of the 21st century | LGBTQ+ Online Media, Marketing and Advertising | Scoop.it

In the past you had “hecklers”, people who loudly commented on the performing artist during a stage performance or comedy program. This was pretty much followed by letters to the editor, where readers, citizens or concertgoers could vomit (because it was more often negative than positive).

No comment yet.