LGBT Online Media, Marketing and Advertising
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CBSN Pride Month: LGBTQ journalists shaping news coverage

CBSN Pride Month: LGBTQ journalists shaping news coverage | LGBT Online Media, Marketing and Advertising | Scoop.it

Watch "CBSN Pride Month: LGBTQ journalists shaping news coverage", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream featuring original CBS News reporting.

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Case Study: IKEA

Case Study: IKEA | LGBT Online Media, Marketing and Advertising | Scoop.it

The Swedish global brand has used all elements of the LGBT spectrum (and more) in their campaigns, often in a positive way show to their support, but sometimes in a 'funny' way, that was perceived as hurtful. In any case, it was noticed, both by the community as well as the conservative right

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Dana Piccoli to manage News Is Out: A Queer Media Collaborative

Dana Piccoli to manage News Is Out: A Queer Media Collaborative | LGBT Online Media, Marketing and Advertising | Scoop.it

The experienced writer, editor and content strategist will manage LMA/LMF's sixth collaborative, with initial funding from the Google News Initiative Innovation Challenge.

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Case Study: Stolichnaya

Case Study: Stolichnaya | LGBT Online Media, Marketing and Advertising | Scoop.it

"Stoli is working hard to celebrate the past, to educate the present and make changes for the future," says Gallineaux. In the period 2012-2017 alone, Stoli donated more than $1,000,000 and offered product and on-site event support to over 30 national and local LGBT and ally associations.

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Sex Apps for Gay Men Join Forces to Fight Online Insults

Sex Apps for Gay Men Join Forces to Fight Online Insults | LGBT Online Media, Marketing and Advertising | Scoop.it

A San Francisco-area group that pushes for healthier internet behavior aims to show that being mean isn’t sexy and can lead to mental anguish and unsafe sexual encounters.

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Dallas Voice, 6 other publications join just-launched Word Is Out project

Dallas Voice, 6 other publications join just-launched Word Is Out project | LGBT Online Media, Marketing and Advertising | Scoop.it

Dallas Voice is one of six LGBTQ publications that will be participating in the newly-launched project Word Is Out: The Queer Media Collaborative, a new LGBTQ media venture being funded initially by the Google News Initiative Innovation Challenge. Local Media Foundation announced the launch of the new project on Tuesday, Nov. 16. Nancy Lane, CEO […]

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Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads

Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them.

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Cathedral City's viral 'Old Gays' meet LGBTQ youth where they are: TikTok

Cathedral City's viral 'Old Gays' meet LGBTQ youth where they are: TikTok | LGBT Online Media, Marketing and Advertising | Scoop.it

Four friends become internet sensations with 2.5 million followers on TikTok, including Rihanna, Drew Barrymore and Oprah Winfrey.

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BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News

BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News | LGBT Online Media, Marketing and Advertising | Scoop.it

Vice is stepping up its international news coverage with two BBC hires. Ben Hunte, the BBC’s first LGBT correspondent, and Sophia Smith Galer, the BBC World Service reporter who made a name for herself using TikTok, are joining Vice World News as senior reporters based in London. Vice World News launched last year to build … Continue reading "BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News"

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See you in Atlanta for the IGLTA Convention

See you in Atlanta for the IGLTA Convention | LGBT Online Media, Marketing and Advertising | Scoop.it

I don't know about you, but next week's IGLTA Convention in Atlanta has more meaning than usual... for most of us, it's our first real convention/conference in the "real world" that we'll be attending since COVID struck in March 2020. Talking to other attendees, the build up of anticipation and excitement seems to be already taking hold for those who have made the choice to mask up, get our vaccines and head on down for an event that will be bringing one of the most dynamic sectors of the LGBTQ+ business marketplace together, TRAVEL!

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It’s been one pivot after another for the 19th — the start-up news site about gender and politics

It’s been one pivot after another for the 19th — the start-up news site about gender and politics | LGBT Online Media, Marketing and Advertising | Scoop.it

It’s an object lesson in how change demands change, and how to respond.

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LGBTQ journalists association honors 'National Coming Out Day' project

LGBTQ journalists association honors 'National Coming Out Day' project | LGBT Online Media, Marketing and Advertising | Scoop.it

Alex Biese led a National Coming Out Day video project that the NLGJA honored with the Excellence in Multimedia Award.

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Tip of the Day: Post Your Press Release On Your Site or Blog

Tip of the Day: Post Your Press Release On Your Site or Blog | LGBT Online Media, Marketing and Advertising | Scoop.it

Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Be sure to include some nice imagery, and if there are high-res photos and/or video, link to them in this story as well.

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Matt Skallerud - #ILoveGay Today

Matt Skallerud - #ILoveGay Today | LGBT Online Media, Marketing and Advertising | Scoop.it

My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ website

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Marketing the Rainbow: The Rules of Market Segmentation

Marketing the Rainbow: The Rules of Market Segmentation | LGBT Online Media, Marketing and Advertising | Scoop.it

In the battle to find more customers and make more profit, companies have defined new market segments that they believe deserve special attention. One of those segments seems to be the LGBT consumer. But is that a target group that falls within the rules?

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Fast Moving Consumer Goods and the LGBTQ+ Consumer

Fast Moving Consumer Goods and the LGBTQ+ Consumer | LGBT Online Media, Marketing and Advertising | Scoop.it

In FMCG the average spend per transaction is relatively low, but the repeat purchase can be high, so the total share of wallet can still be substantial if you are able to build a loyal consumer base.

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Stonewall’s First Christmas Campaign ‘Proud Mistletoe’ Calls Attention to Homophobia

Stonewall’s First Christmas Campaign ‘Proud Mistletoe’ Calls Attention to Homophobia | LGBT Online Media, Marketing and Advertising | Scoop.it

According to the UK Government’s National LGBT Survey, 40% of respondents experienced a negative incident in the 12 months before the survey. That number jumps up to rising to 54% for trans people. 

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LGBT Chamber expands into western Mass.

LGBT Chamber expands into western Mass. | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT community leaders and small business owners gathered on Tuesday to welcome the Massachusetts LGBT Chamber of Commerce as it expands into the western half of the state.At a press conference in the Keystone Mill building o

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“Inclusion Is in Our Ethos” — a Q&A with Civil Jewelry Founder Blakely Thornton

“Inclusion Is in Our Ethos” — a Q&A with Civil Jewelry Founder Blakely Thornton | LGBT Online Media, Marketing and Advertising | Scoop.it

Today we’re talking with Blakely Thornton, the founder of Civil Jewelry, an inclusive and sustainable custom jeweler. Daylight is proud to partner with Civil through our Merchant Rewards Program, which gives you up to 10% cash back for spending at LGBTQ owned and allied businesses. Daylight: Tell us a little about your business and what […]

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LGBTQ+ Publisher Gray Jones Launches Vacationer for Tourism

LGBTQ+ Publisher Gray Jones Launches Vacationer for Tourism | LGBT Online Media, Marketing and Advertising | Scoop.it
The publication aims to explore the world of LGBTQ+ travel that other media in the space has traditionally ignored.
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Top Level Design Releases First Year Impact Report for .gay Domains Alongside Second Season of LGBTQ Webseries on Revry TV

Top Level Design Releases First Year Impact Report for .gay Domains Alongside Second Season of LGBTQ Webseries on Revry TV | LGBT Online Media, Marketing and Advertising | Scoop.it

Domain registry Top Level Design releases its inaugural Impact Report for .gay domains, covering community impact and giving through 2020.

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PrideLife Anniversary Fuels New PSA-Like Campaign

PrideLife Anniversary Fuels New PSA-Like Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it

The World's Only LGBT-Certified Business Selling Domain Names Calls On Others To Support LGBT-Owned Business - Bringing LGBT-ownership into the domain registrar industry was long overdue back in 2019 when PrideLife initially launched, and our partnership with over two dozen LGBTQ organizations since has helped benefit an underserved consumer group in just two short years. Today, our mission moves forward with a new PSA-like campaign encouraging everyone to buy LGBTQ.

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What brands can learn from LGBTQ+ storytelling in gaming

What brands can learn from LGBTQ+ storytelling in gaming | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ+ representation in culture and media has grown significantly over the last several years. Companies that once lacked LGBTQ+ visibility in their creative are now considering how to represent this cohort more regularly. Over the past 32 years, the GLAAD Media Awards have recognized stories that bring positive, accurate […]

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Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month

Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.

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4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners

4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners | LGBT Online Media, Marketing and Advertising | Scoop.it

Here's what you need to understand their pandemic situation and how we can all move forward together

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Introducing #ILoveGay Iowa... part of the #ILoveGay Network

Introducing #ILoveGay Iowa... part of the #ILoveGay Network | LGBT Online Media, Marketing and Advertising | Scoop.it

We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ+ organizations, as well as local LGBTQ+ Iowans, placing a more balanced emphasis on the content developed by both.