LGBT Online Media, Marketing and Advertising
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How to stay relevant with the LGBTQ+ community in uncertain times

How to stay relevant with the LGBTQ+ community in uncertain times | LGBT Online Media, Marketing and Advertising | Scoop.it

For companies wanting to support the LGBTQ+ community, you are most welcomed. We need your partnership—truly! But, please consider some advice before jumping into the mix.

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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No ivory tower: Gay Times is evolving how it speaks to its audience

No ivory tower: Gay Times is evolving how it speaks to its audience | LGBT Online Media, Marketing and Advertising | Scoop.it

As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.

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How to engage Gen Z during Pride Month and beyond

How to engage Gen Z during Pride Month and beyond | LGBT Online Media, Marketing and Advertising | Scoop.it

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]

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CBSN Pride Month: LGBTQ journalists shaping news coverage

CBSN Pride Month: LGBTQ journalists shaping news coverage | LGBT Online Media, Marketing and Advertising | Scoop.it

Watch "CBSN Pride Month: LGBTQ journalists shaping news coverage", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream featuring original CBS News reporting.

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Suze Orman: ‘Being Gay Has Been the Foundation of My Success’

Suze Orman: ‘Being Gay Has Been the Foundation of My Success’ | LGBT Online Media, Marketing and Advertising | Scoop.it

In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.

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McDonald's doubles down on inclusivity with multichannel Pride push

McDonald's doubles down on inclusivity with multichannel Pride push | LGBT Online Media, Marketing and Advertising | Scoop.it

The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.

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Macy's Honors National LGBTQ Pride Month

Macy's Honors National LGBTQ Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it

It's time to celebrate with Pride + Joy, as Macy's (NYSE:M) kicks-off National Pride Month in support of its LGBTQ colleagues, customers and communities. This June, Macy's annual national Pride + Joy campaign honors the LGBTQ community with special initiatives including a customer-centric give-back program to raise funds and awareness for The Trevor Project.

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Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief

Booz Allen selects Jon Muñoz as new diversity, equity and inclusion chief | LGBT Online Media, Marketing and Advertising | Scoop.it

Booz Allen Hamilton has tapped a new exec to lead its venerated diversity and inclusion efforts. The McLean consulting giant lured him over from Hilton.

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P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising... New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic

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Marketing The Rainbow: Case Study - Gay Wines

Marketing The Rainbow: Case Study - Gay Wines | LGBT Online Media, Marketing and Advertising | Scoop.it

In the last two decades, competition in the beverage sector switched between beers, soft drinks, wine coolers and stronger liquids. Wine only joined this circus later. As American attitudes towards gay people have improved - later than in most of the Western world - the presence of "gays in wine", always there but largely invisible, has become clearer: not just in the industry itself, but also in their marketing approach.

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‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences

‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences | LGBT Online Media, Marketing and Advertising | Scoop.it

After being shut down by Grindr in January 2019, Into was acquired by Q.Digital which will relaunch with a Gen Z and BIPOC focus on May 3.

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Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021

Hyundai Extends Support for the LGBTQ Community with Several Partnerships in 2021 | LGBT Online Media, Marketing and Advertising | Scoop.it

All-New 60-second Hyundai Commercial Celebrates the LGBTQ Community... Hyundai is the Presenting Sponsor of the 32nd Annual GLAAD Media Awards and the Official Automotive Sponsor of 2021 Outfest Fusion QTBIPOC Film Festival

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Marketing The Rainbow Case Study: Express

Marketing The Rainbow Case Study: Express | LGBT Online Media, Marketing and Advertising | Scoop.it

Express is a "fashion-forward apparel brand whose purpose is to create confidence and inspire self-expression. At Express, we believe that everyone should dream big and dress accordingly."

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Marketing The Rainbow Case Study: Pantene

Marketing The Rainbow Case Study: Pantene | LGBT Online Media, Marketing and Advertising | Scoop.it

For a number of years, Pantene has been working with the transgender and non-gender conforming community to, as they call it “increase awareness on the power of hair and advance its mission to create better hair days for everyone. Whatever hair you dream of, Pantene stands with you.” It’s more than just a marketing ploy – they have created powerful images, introduced well-known spokespersons and even opened and supported ‘non-gender salons’.

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For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader

For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader | LGBT Online Media, Marketing and Advertising | Scoop.it

Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.

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LGBTQ journalists bring perspective to news coverage

LGBTQ journalists bring perspective to news coverage | LGBT Online Media, Marketing and Advertising | Scoop.it
Journalists like Reuters executive editor Gina Chua are reshaping the way news organizations cover the LGBTQ community. She joins CBSN's Tanya Rivero to talk about her decision to share her story and the role her identity plays in covering LGBTQ issues.
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Ralph Lauren Case Study

Ralph Lauren Case Study | LGBT Online Media, Marketing and Advertising | Scoop.it

Ralph Lauren Corporation (RL) is an American fashion company, known for products in four categories: apparel, home, accessories, and fragrances. The Company's brands include Chaps, Lauren, Polo, Double RL, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. The company is headquartered in New York City, and founded in 1967 by American fashion designer Ralph Lauren. His net worth is over $6 bln.

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Case Study: Queer beer

Case Study: Queer beer | LGBT Online Media, Marketing and Advertising | Scoop.it

Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s.

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Telling LGBTQ+ stories in commercial photography

Telling LGBTQ+ stories in commercial photography | LGBT Online Media, Marketing and Advertising | Scoop.it

Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.

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SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals

SNL’s Latest Pride Month Skit Is a Must-Watch for HR and Marketing Professionals | LGBT Online Media, Marketing and Advertising | Scoop.it

For Pride Month, SNL brilliantly skewered what critics have long said has frequently been an off-message, corporate-sponsored saga for years.

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Are you practicing Socialist Media?

Are you practicing Socialist Media? | LGBT Online Media, Marketing and Advertising | Scoop.it

Are you a "Social Capitalist" or a "Social Socialist"? When you post, are you only asking, "what's in it for me?" or are you asking, "what's in it for us?" By "us" we mean your social media followers, your audience and client base, the LGBTQ+ community, and everyone who's paying attention to - and engaged with - YOU online.

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How Bliss tapped into TikTok for its Gen-Z evolution

How Bliss tapped into TikTok for its Gen-Z evolution | LGBT Online Media, Marketing and Advertising | Scoop.it

Following a 2018 rebrand, Bliss has set its sights on a younger audience with big investments in TikTok.

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‘It Gets Better’ Gets New Leadership

‘It Gets Better’ Gets New Leadership | LGBT Online Media, Marketing and Advertising | Scoop.it

The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.

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Corporate Activism on Voting Rights Echoes Role in LGBTQ Battles

Corporate Activism on Voting Rights Echoes Role in LGBTQ Battles | LGBT Online Media, Marketing and Advertising | Scoop.it

In the fight over North Carolina’s “bathroom bill” and now, business leaders acted on what they saw as a moral rather than typical political issue. 

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Jordan Summers: Inspiring a Ripple Effect of Inspirational LGBT+ Leadership

...Jordan Summers, the program manager at Reaching Out MBA, Inc, the biggest organization supporting the LGBT+ MBA community. Let’s see what she has to say!

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Paul Schindler, ‘Gay City News’ Editor in Chief, Retires. But He Still Wants the Story.

Paul Schindler, ‘Gay City News’ Editor in Chief, Retires. But He Still Wants the Story. | LGBT Online Media, Marketing and Advertising | Scoop.it

Paul Schindler, just-retired editor in chief of New York’s “Gay City News,” on 25 years of tough reporting, LGBTQ media’s battle to survive, and the stories he still wants to tell.

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