"Drag queens are the new pop stars," Randy Barbato, co-creator of "RuPaul's Drag Race" explained... At DragCon, attendees spent over $4 million on wigs, makeup, art and more. That kind of business and marketability might've been completely unheard of not too long ago. If an ad agency featured a drag queen, they usually represented surprise and deception because a man was dressed as a woman.
Scooped by
Matt Skallerud
onto LGBTQ+ Online Media, Marketing and Advertising |