LGBT Online Media, Marketing and Advertising
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Virgin Flies the Flag for LGBT Inclusivity

Virgin Flies the Flag for LGBT Inclusivity | LGBT Online Media, Marketing and Advertising | Scoop.it

Joining Open for Business coalition bolsters Virgin's reputation as an inclusive employer and brand

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Pride in London appoints Eulogy as lead agency partner

Pride in London appoints Eulogy as lead agency partner | LGBT Online Media, Marketing and Advertising | Scoop.it

Pride in London has appointed PR agency Eulogy as its lead agency partner and BMB as its creative agency ahead of this year's main parade and festival in July.

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Introducing the Resort on Carefree Blvd

Introducing the Resort on Carefree Blvd | LGBT Online Media, Marketing and Advertising | Scoop.it
Vibrant, Caring, Connected.  New friends are waiting to share your favorite pastimes. Other lesbians looking out for each other. Where you can thrive. Join Us!
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Tampa Bay Wave collaborates with The Nielsen Foundation to launch the TechDiversity Accelerator

Tampa Bay Wave collaborates with The Nielsen Foundation to launch the TechDiversity Accelerator | LGBT Online Media, Marketing and Advertising | Scoop.it

Tampa Bay Wave, Inc. a nonprofit dedicated to building, launching, and growing tech companies in Tampa Bay, has joined The Nielsen Foundation to launch the newly created TechDiversity Accelerator program in an effort to foster the growth and development of diverse tech startups in Tampa Bay and beyond.

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How Do You Select LGBT Media For Your Marketing Mix in 2018?

How Do You Select LGBT Media For Your Marketing Mix in 2018? | LGBT Online Media, Marketing and Advertising | Scoop.it

Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers?  Or are they actively promoting their advertisers directly from their social media activity?  The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you.  Not only are you asking yourself if they're well aligned with your brand.  You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos. 

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Burson-Marsteller UK poaches MSLGroup's Avril Lee to lead healthcare

Burson-Marsteller UK poaches MSLGroup's Avril Lee to lead healthcare | LGBT Online Media, Marketing and Advertising | Scoop.it

Burson-Marsteller has appointed MSLGroup's EMEA head of healthcare to lead its own health practice in the UK, PRWeek has learned.

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Mariah Hanson: How She Built A Successful Music Festival For LGBTQ Women

Mariah Hanson: How She Built A Successful Music Festival For LGBTQ Women | LGBT Online Media, Marketing and Advertising | Scoop.it

What does it take to build an event attended by over 15,000 women annually for over two decades? I asked the founder of the Dinah, one of the world's largest events for lesbians and women of all backgrounds, about her experience running a successful event for over 25 years.

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Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising

Hornet Commissioned First Study From Nielsen To Determine Impact Of LGBTQ-Themed Advertising | LGBT Online Media, Marketing and Advertising | Scoop.it

New study from the world's leading gay social network finds that LGBTQ themed ads garner more brand trust, brand recall and purchase intent.

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Meet the Filipino editor behind Condé Nast’s new LGBT-focused publication

Meet the Filipino editor behind Condé Nast’s new LGBT-focused publication | LGBT Online Media, Marketing and Advertising | Scoop.it

Meredith Talusan is responsible for them., the first LGBT-focused title for Condé Nast, the media company which publishes Vogue, Vanity Fair, Pitchfork, and The New Yorker.

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Sexual Wellness Market in the US 2017-2021: Growing LGBT Population in Country

Sexual Wellness Market in the US 2017-2021: Growing LGBT Population in Country | LGBT Online Media, Marketing and Advertising | Scoop.it

Sexual wellness widely refers to wellbeing related to sexuality. Products that enhance sexual health and experience include condoms, sensual lingerie, lubricants, sex toys, contraceptives, costumes, and enhancement supplements. These products enhance pleasure during intimacy. They are entering the mainstream media, and the market is getting bigger every year because of their growing acceptance. The analysts forecast the sexual wellness market in the US to grow at a CAGR of 9.47% during the period 2017-2021 .

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One of the major drivers for this market is the growing LGBT population in country. A distinct population group in which individuals identify themselves in terms of their sexual orientation, specifically as lesbian, gay, bisexual, or transgender, is collectively referred as the LGBT population. In the US, this segment is a key part of the entire population, and they are of more significance for the sexual wellness market as they are the primary end-users of the several types of products sold in the market. In 2011, the first national data was emerged for the LGBT population in the US. The Williams Institute at the UCLA School of Law collated data from four national and two state-level surveys and approximated around eight million people belonged to LGBT community in 2011. However, in 2016, over 3.1% of the US population identified themselves as LGBT.

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Hornet Expands Sales and Marketing Team with Addition of Executives from Conde Nast, Viacom and Pride Media

Hornet Expands Sales and Marketing Team with Addition of Executives from Conde Nast, Viacom and Pride Media | LGBT Online Media, Marketing and Advertising | Scoop.it

Former Here Media executive Josh Rosenzweig, Conde Nast advertising director Jillian Rendace and Viacom executive Sam Sim Morgan to bolster Hornet's marketing, sales and partnership efforts

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Why are advertisers still failing to represent lesbians?

Why are advertisers still failing to represent lesbians? | LGBT Online Media, Marketing and Advertising | Scoop.it

Research shows lesbians are one of the least well-represented communities in advertising, putting brands at risk of alienating this group of consumers.

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PG&E Recognized for Excellence in Diverse Supplier Spend

PG&E Recognized for Excellence in Diverse Supplier Spend | LGBT Online Media, Marketing and Advertising | Scoop.it

Pacific Gas and Electric Company (PG&E) was recognized for supplier diversity excellence by being named to the Billion Dollar Roundtable (BDR). The company joins an exclusive group of United States-based corporations that have attained $1 billion or more in certified direct diverse supplier spend. PG&E, the first California utility to join the Roundtable, will be formally inducted as the 28th member of the BDR during next year’s summit.

Matt Skallerud's insight:

Last December, PG&E was named Corporation of the Year by the National Gay and Lesbian Chamber of Commerce for its outstanding support and dedication to ensuring fairness and equal opportunity for LGBT suppliers, customers and employees.

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PRWeek U.S. Awards 2018 shortlist revealed

PRWeek U.S. Awards 2018 shortlist revealed | LGBT Online Media, Marketing and Advertising | Scoop.it

PRWeek U.S. Awards 2018 shortlist revealed... includes Los Angeles LGBT Center and Weber Shandwick: F*ck w/out Fear, PrEP Here

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Design & Development Shop Strv Announces New Strv Labs Division, Change in Leadership

Design & Development Shop Strv Announces New Strv Labs Division, Change in Leadership | LGBT Online Media, Marketing and Advertising | Scoop.it

STRV, a leading Silicon Valley app and web development studio, is creating a new STRV Labs division to bring to market more innovative, customized apps as well as potentially an incubator, in conjunction with a reality TV show, that would champion female founders and entrepreneurs... STRV’s in-house project portfolio includes a trio of dating apps geared toward the LGBT community, Surge, Grizzly and Zoe, as well as two games, ColorMe and Dot 2 Dot.

Matt Skallerud's insight:

STRV’s in-house project portfolio includes a trio of dating apps geared toward the LGBT community, Surge, Grizzly and Zoe, as well as two games, ColorMe and Dot 2 Dot.

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An Interview With Global Forum on MSM & HIV Executive Director George Ayala

One of the best things about being part of the project team launching the LGBT Foundation and preparing for the LGBT Token Sale is the people involved. We’ve assembled an incredible team of advisors…

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LGBT Marketing Conference | Gay & Lesbian Advertising Conference

LGBT Marketing Conference | Gay & Lesbian Advertising Conference | LGBT Online Media, Marketing and Advertising | Scoop.it

CMI's 11th Annual LGBT Marketing & Advertising Symposium, Thursday, May 17, 2018, 8:30am - 6:30pm @ Google NYC

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Virgin Flies the Flag for LGBT Inclusivity

Virgin Flies the Flag for LGBT Inclusivity | LGBT Online Media, Marketing and Advertising | Scoop.it

Joining Open for Business coalition bolsters Virgin's reputation as an inclusive employer and brand

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Diageo North America Wins Corporate Equality Award From Human Rights Campaign

Diageo North America Wins Corporate Equality Award From Human Rights Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it

Diageo North America, a global leader in beverage alcohol, announced that it will receive the Human Rights Campaign (HRC) Corporate Equality Award at the 2018 HRC Greater New York Gala on Saturday, February 3, 2018. Diageo will be honored for its work related to lesbian, gay, bisexual, transgender and queer (LGBTQ) workplace equality.

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ConnXus Partners with National LGBT Chamber of Commerce to Increase Inclusive Procurement Efforts

ConnXus Partners with National LGBT Chamber of Commerce to Increase Inclusive Procurement Efforts | LGBT Online Media, Marketing and Advertising | Scoop.it

ConnXus today announced its corporate partnership with the National LGBT Chamber of Commerce (NGLCC), accelerating the supplier management company's mission to open inclusive procurement opportunities to diverse businesses. NGLCC is the nation's exclusive certifying body for LGBT owned and operated businesses.

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Here's How This Air Force Reserves Pilot Became A Gay Multimedia Powerhouse

Here's How This Air Force Reserves Pilot Became A Gay Multimedia Powerhouse | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ people can learn a lot from a former military veteran who, at 39, was afraid to come out to his Sicilian-Catholic mother and since became a multimedia publishing powerhouse for LGBTQ people, travel and goodwill.

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If States Got LGBT-Friendlier, They Could Earn Billions

If States Got LGBT-Friendlier, They Could Earn Billions | LGBT Online Media, Marketing and Advertising | Scoop.it

Studies show that states lose millions when they discriminate against LGBT people. They are also losing out on potentially billions of dollars by failing to pass pro-LGBT laws.

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Not just for hookups anymore: Grindr is now a media company, too

Not just for hookups anymore: Grindr is now a media company, too | LGBT Online Media, Marketing and Advertising | Scoop.it

Zach Stafford and Trish Bendix explain why Grindr is publishing a queer lifestyle magazine called Into, on the latest Recode Decode.

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Gay publisher buys Bay Area Reporter

Gay publisher buys Bay Area Reporter | LGBT Online Media, Marketing and Advertising | Scoop.it

The Bay Area Reporter has been sold to a gay man who has helmed the legacy LGBTQ publication in various capacities for more than 20 years. Michael Yamashita, who has been the publisher of the B.A.R. since 2013 and was the paper's longtime general manager, has purchased the paper after acquiring shares from two former investors. The deal was announced Monday, December 18, in an all-hands staff meeting.

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LGBT businesses seek share of contracts Philly awards to minorities

LGBT businesses seek share of contracts Philly awards to minorities | LGBT Online Media, Marketing and Advertising | Scoop.it

Evan Urbania, who leads the Center City public relations firm Chatterblast, understands why Philadelphia has long devoted a share of public contracts to companies owned by minorities: It helps close the opportunity gap for groups that haven’t historically had a fair shot at city work.

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LGBT Meeting Professionals Association Announces 2018 Executive Board

LGBT Meeting Professionals Association Announces 2018 Executive Board | LGBT Online Media, Marketing and Advertising | Scoop.it

Today the LGBT Meeting Professionals Association (LGBTMPA) announces its 2018 Executive Board members. Jim Clapes will serve as Board Chairman and James Delmar and Lexi Dinyovszky join Clapes as Executive Board Members. These experienced professionals are moving from positions on the LGBT MPA Advisory Board to the Executive Board.

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