LGBT Online Media, Marketing and Advertising
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Pink Banana Media eNewsletter - July 2017

Pink Banana Media eNewsletter - July 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT Influencer Programs We Did During #Pride2017 - Take a look at some of the programs we managed with clients last month, incorporating LGBT influencer content with targeted Facebook & Twitter advertising.

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Focusing on the business side of LGBT marketing, advertising, media and technology worldwide<BR><BR><BR> - <a href="http://www.PinkBananaBiz.com" rel="nofollow">www.PinkBananaBiz.com</a> | <a href="http://www.PinkBananaWorld.com" rel="nofollow">www.PinkBananaWorld.com</a> | <a href="http://www.PinkBananaMedia.com" rel="nofollow">www.PinkBananaMedia.com</a>
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Brands face crackdown on gender stereotypes in advertising in UK

Brands face crackdown on gender stereotypes in advertising in UK | LGBT Online Media, Marketing and Advertising | Scoop.it

The ASA to introduce new rules as it admits “tougher” guidelines are needed to protect children from “restrictive” gender norms.

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These Two Gay Renaissance Men Revolutionized How LGBT People Communicate

These Two Gay Renaissance Men Revolutionized How LGBT People Communicate | LGBT Online Media, Marketing and Advertising | Scoop.it

Andy Cramer and Al Farmer, who fell in love while helping gay and bi men find each other online, remain quiet pillars of the community.

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New York City Kicks Off 6-City Roadshow Connecting Women, Veteran and Minority Entrepreneurs to Venture Capital Funds

New York City Kicks Off 6-City Roadshow Connecting Women, Veteran and Minority Entrepreneurs to Venture Capital Funds | LGBT Online Media, Marketing and Advertising | Scoop.it

Traveling workshops designed to connect underserved and underrepresented small businesses with venture capital funders.

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#EnginePride LGBT Pride Network Launches

#EnginePride LGBT Pride Network Launches | LGBT Online Media, Marketing and Advertising | Scoop.it

...And what better way to celebrate it than with a giant installation made from 10,000 multi-coloured post-it notes across our six story Engine building

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Music publicist Joey Amato talks about new PR firm Agency33

Music publicist Joey Amato talks about new PR firm Agency33 | LGBT Online Media, Marketing and Advertising | Scoop.it

Respected music publicist Joey Amato chatted with Digital Journal about opening his own PR firm, Agency33, in Nashville.

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Ogilvy: Consumers value LGBT-inclusive brands, but authenticity is key

Ogilvy: Consumers value LGBT-inclusive brands, but authenticity is key | LGBT Online Media, Marketing and Advertising | Scoop.it

Almost two-thirds (65%) of surveyed Americans think LGBT-inclusive brands and businesses are beneficial to the economy, but 68% said they must "walk the talk" in an authentic way by following up on promises and plans in regards to LGBT support, according to findings from an Ogilvy study made available in a press release.

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LGBT-Inclusive Advertising Is Driving Business Yet Consumers Demand Authenticity According to Ogilvy Survey

LGBT-Inclusive Advertising Is Driving Business Yet Consumers Demand Authenticity According to Ogilvy Survey | LGBT Online Media, Marketing and Advertising | Scoop.it

In honor of LGBTQ Pride Month, findings from a new Ogilvy survey released today of over 1,000 Americans including over 400 LGBT allies revealed that nearly two-thirds of Americans (65%) believe that LGBT-inclusive brands/businesses are good for the economy and similarly (64%) believe that these initiatives reflect our country's diversity. However, the majority (68%) report that in order to be an LGBT ally, brands/businesses need to "walk the talk" following through on promises and plans.

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National LGBT Media Association Announces 2017 Ad POP Awards

National LGBT Media Association Announces 2017 Ad POP Awards | LGBT Online Media, Marketing and Advertising | Scoop.it

The National LGBT Media Association has announced its second annual Ad POP award winners,

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Personalization Prevails And Traditions Get A Twist Among Same-Sex Weddings

Personalization Prevails And Traditions Get A Twist Among Same-Sex Weddings | LGBT Online Media, Marketing and Advertising | Scoop.it

In celebration of Pride Month and the second anniversary of marriage equality in the US, The Knot, the number one wedding brand and marketplace, and Q.Digital, the trusted voice in the LGBTQ community, today release the results from The Knot & Q.Digital LGBTQ Weddings Study. The study surveyed 821 LGBTQ respondents in the US who were married or are engaged to be married to reveal the average cost of a wedding for LGBTQ couples, how they are proposing, traditions and other key statistics related to LGBTQ weddings in America.

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PRESSING QUESTIONS: Dallas Voice and OUT North Texas

PRESSING QUESTIONS: Dallas Voice and OUT North Texas | LGBT Online Media, Marketing and Advertising | Scoop.it

Geographic coverage area: North Texas, more specifically Dallas/Fort Worth. We are distributed to more than 400 distribution locations in five counties, 23 cities and 62 zip codes. 

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Tech Pride: Celebrations and Challenges for LGBT Members of the Tech Community

Tech Pride: Celebrations and Challenges for LGBT Members of the Tech Community | LGBT Online Media, Marketing and Advertising | Scoop.it

June is a month for celebrations: not only for weddings but also commemorations of advances in civil rights for lesbian, gay, bisexual and transgender (LGBT) communities. Just as technology …

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Nominations open for the PinkNews Ad Campaign of the Year Award

Nominations open for the PinkNews Ad Campaign of the Year Award | LGBT Online Media, Marketing and Advertising | Scoop.it
PinkNews is looking for the best LGBT-inclusive ad campaigns of the past year.
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San Francisco-Based Digital Marketing Agency, BSTRO, Partners with NAMWOLF

San Francisco-Based Digital Marketing Agency, BSTRO, Partners with NAMWOLF | LGBT Online Media, Marketing and Advertising | Scoop.it

BSTRO, an LGBT/Woman-owned digital marketing agency in San Francisco, Vancouver, and New York, announced a partnership with the National Association of Minority and Women-Owned Law Firms (NAMWOLF) this week, to elevate their online presence and branding to better reflect their organization.

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Pink Banana Media eNewsletter - July 2017

Pink Banana Media eNewsletter - July 2017 | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT Influencer Programs We Did During #Pride2017 - Take a look at some of the programs we managed with clients last month, incorporating LGBT influencer content with targeted Facebook & Twitter advertising.

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Disney Promotes Workplace Equality at London Workshop

Disney Promotes Workplace Equality at London Workshop | LGBT Online Media, Marketing and Advertising | Scoop.it

The first-ever international Equality Institute promoting LGBT workplace equality in London was held July 6 and led by The Walt Disney Company, Out & Equal and Sodexo.

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Absolut Launches Limited Edition LGBT Bottle

Absolut Launches Limited Edition LGBT Bottle | LGBT Online Media, Marketing and Advertising | Scoop.it

Absolut has launched a new limited edition bottle. The new rainbow design is the third and consecutive bottle to support the LGBTQ community, with this year's interpretation of the flag at the center of a high-impact, media campaign.

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Facebook was our Social Media Adolescence but Twitter is where our Social Media Adult Life Will Reside

Facebook was our Social Media Adolescence but Twitter is where our Social Media Adult Life Will Reside | LGBT Online Media, Marketing and Advertising | Scoop.it

Look at Facebook as wonderful, safe small-town America... not a lot of bad things happen there, but lots of good sure does pass by Main Street every day (think the Facebook Newsfeed).  Your Facebook village can only have 5,000 residents, and new ideas can really only permeate ever so slightly via Facebook business pages and groups you're a part of. The rest does not make it past the town line.

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Brands co-opting the rainbow make me queasy – but they can bring LGBT lives into the mainstream

Brands co-opting the rainbow make me queasy – but they can bring LGBT lives into the mainstream | LGBT Online Media, Marketing and Advertising | Scoop.it

Rebecca Nicholson: Adverts for everything from sweets to high street banks are trying to be LGBT-friendly these days. It may be cynical commerce, but perhaps it’s a price worth paying

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Video: Stats and Facts on LGBT-Owned Businesses

Video: Stats and Facts on LGBT-Owned Businesses | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBT-owned businesses can be a valuable topic for business reporters. In this video, we share some facts to help you start covering this important issue.

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This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands

This Twitter Thread Perfectly Illustrates Why LGBTQ Support Is No Longer Risky for Brands | LGBT Online Media, Marketing and Advertising | Scoop.it

Few would argue that American society has changed dramatically since the 1969 Stonewall riots in Manhattan’s Greenwich Village marked the beginning of the modern gay rights movement. At the time of the event itself, which happened 48 years ago this week, homophobia was rampant, even in famously metropolitan Manhattan. After the riots, the New York Daily News, which is now seen as the left-leaning counter to Ruper Murdoch’s New York Post, ran with the inflammatory headline “Homo Nest Raided—Queen Bees Are Stinging Mad.”


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Back then, no “mainstream” brand was brave enough to openly support the LGBTQ community. And there’s no question that some consumers still take exception to gay rights today.

But the following Twitter thread by PR veteran Jarrett Way, which came in response to just such a consumer, and went viral over the weekend, illustrates why it’s no longer risky for any big brand to stand in solidarity with LGBTQ Americans—exactly two years after the Supreme Court officially made same-sex marriage the law of the land.

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Pride-Themed Advertising Is Everywhere, but Hold Your Applause

Pride-Themed Advertising Is Everywhere, but Hold Your Applause | LGBT Online Media, Marketing and Advertising | Scoop.it

In the dance of risk versus reward, corporations finally believe they can make more money capturing market share than they can lose in potential blow back.

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The Advocate celebrates 50th anniversary

The Advocate celebrates 50th anniversary | LGBT Online Media, Marketing and Advertising | Scoop.it

The Advocate, the longest running LGBT publication in the country, is celebrating its 50th anniversary this year. The latest issue, number 1091, features covers representing five decades of LGBT history, including the battle for trans rights, the fight for marriage equality, and the work of AIDS activists. 

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In US, 10.2% of LGBT Adults Now Married to Same-Sex Spouse

In US, 10.2% of LGBT Adults Now Married to Same-Sex Spouse | LGBT Online Media, Marketing and Advertising | Scoop.it
Two years after the Supreme Court legalized same-sex marriage, 10.2% of LGBT Americans are now married to a same-sex partner, up from 7.9% before the ruling.
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Visitors Bureau behind unique advertising campaign

Visitors Bureau behind unique advertising campaign | LGBT Online Media, Marketing and Advertising | Scoop.it
The Greater Fort Lauderdale Convention and Visitors Bureau is a trailblazer in GLBQT tourism and marketing.
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The benefits of advertising to LGBT consumers

The benefits of advertising to LGBT consumers | LGBT Online Media, Marketing and Advertising | Scoop.it

Data shows that LGBT consumers in the US, UK, and Germany are more likely than the general public to act after seeing an ad

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