LGBT Online Media, Marketing and Advertising
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Seattle to host first-ever LGBT Economic Summit

Seattle to host first-ever LGBT Economic Summit | LGBT Online Media, Marketing and Advertising | Scoop.it
The Greater Seattle Business Association will host the Western Business Alliance's first-ever LGBT economic summit on Thursday, March 16 to address economic factors and policy agendas that affect LGBT and allied businesses and communities in the western U.S. and Canada.
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The full-day summit, Working Together for Shared Prosperity, will explore topics such as: leveraging the power of LGBT businesses; tourism on the West Coast; maintaining Left Coast politics in the post-election era; working together to promote diverse supply chains, a case study by the insurance industry; unlocking the power of bringing marginalized communities together; and homelessness. Through keynote presentations, panel discussions, and break-out sessions, attendees will share information, provide critical input to regional challenges, and form lasting relationships with LGBT and allied business leaders from western states.

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Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads

Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them.

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Cathedral City's viral 'Old Gays' meet LGBTQ youth where they are: TikTok

Cathedral City's viral 'Old Gays' meet LGBTQ youth where they are: TikTok | LGBT Online Media, Marketing and Advertising | Scoop.it

Four friends become internet sensations with 2.5 million followers on TikTok, including Rihanna, Drew Barrymore and Oprah Winfrey.

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BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News

BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News | LGBT Online Media, Marketing and Advertising | Scoop.it

Vice is stepping up its international news coverage with two BBC hires. Ben Hunte, the BBC’s first LGBT correspondent, and Sophia Smith Galer, the BBC World Service reporter who made a name for herself using TikTok, are joining Vice World News as senior reporters based in London. Vice World News launched last year to build … Continue reading "BBC journalists Ben Hunte and Sophia Smith Galer join Vice World News"

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See you in Atlanta for the IGLTA Convention

See you in Atlanta for the IGLTA Convention | LGBT Online Media, Marketing and Advertising | Scoop.it

I don't know about you, but next week's IGLTA Convention in Atlanta has more meaning than usual... for most of us, it's our first real convention/conference in the "real world" that we'll be attending since COVID struck in March 2020. Talking to other attendees, the build up of anticipation and excitement seems to be already taking hold for those who have made the choice to mask up, get our vaccines and head on down for an event that will be bringing one of the most dynamic sectors of the LGBTQ+ business marketplace together, TRAVEL!

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It’s been one pivot after another for the 19th — the start-up news site about gender and politics

It’s been one pivot after another for the 19th — the start-up news site about gender and politics | LGBT Online Media, Marketing and Advertising | Scoop.it

It’s an object lesson in how change demands change, and how to respond.

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LGBTQ journalists association honors 'National Coming Out Day' project

LGBTQ journalists association honors 'National Coming Out Day' project | LGBT Online Media, Marketing and Advertising | Scoop.it

Alex Biese led a National Coming Out Day video project that the NLGJA honored with the Excellence in Multimedia Award.

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Tip of the Day: Post Your Press Release On Your Site or Blog

Tip of the Day: Post Your Press Release On Your Site or Blog | LGBT Online Media, Marketing and Advertising | Scoop.it

Do you have a story you'd like to share with the world? Don't just send a press release out and hope the story gets covered. Post the story on your website, or a blog that's integrated with your website. Be sure to include some nice imagery, and if there are high-res photos and/or video, link to them in this story as well.

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Matt Skallerud - #ILoveGay Today

Matt Skallerud - #ILoveGay Today | LGBT Online Media, Marketing and Advertising | Scoop.it

My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing. Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ website

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For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader

For over 35 years, Rosanna Durruthy has advocated for a more inclusive corporate America as an openly queer leader | LGBT Online Media, Marketing and Advertising | Scoop.it

Now, as LinkedIn's head of diversity, she's clearing the path for other LGBTQ professionals... Durruthy spoke to Insider about the trials and triumphs of her ascension to corporate America and how she's building a more inclusive culture at LinkedIn.

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LGBTQ journalists bring perspective to news coverage

LGBTQ journalists bring perspective to news coverage | LGBT Online Media, Marketing and Advertising | Scoop.it
Journalists like Reuters executive editor Gina Chua are reshaping the way news organizations cover the LGBTQ community. She joins CBSN's Tanya Rivero to talk about her decision to share her story and the role her identity plays in covering LGBTQ issues.
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Ralph Lauren Case Study

Ralph Lauren Case Study | LGBT Online Media, Marketing and Advertising | Scoop.it

Ralph Lauren Corporation (RL) is an American fashion company, known for products in four categories: apparel, home, accessories, and fragrances. The Company's brands include Chaps, Lauren, Polo, Double RL, up to the full luxury Ralph Lauren Purple Label and Ralph Lauren Collection brands. The company is headquartered in New York City, and founded in 1967 by American fashion designer Ralph Lauren. His net worth is over $6 bln.

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Case Study: Queer beer

Case Study: Queer beer | LGBT Online Media, Marketing and Advertising | Scoop.it

Queer beers? How can a beer be queer, or gay? Like with "gay wines", there are a number of brands that have positioned themselves as particularly gay-friendly. And I do not mean Heineken, Budweiser, Miller or the other big boys who started to target the gay and lesbian consumers in the 90s.

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Telling LGBTQ+ stories in commercial photography

Telling LGBTQ+ stories in commercial photography | LGBT Online Media, Marketing and Advertising | Scoop.it

Consumers crave authentic and relatable LGBTQ+ stories from the companies they support, and many brands are showing their support through inclusive visuals.

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LGBTQ+ Publisher Gray Jones Launches Vacationer for Tourism

LGBTQ+ Publisher Gray Jones Launches Vacationer for Tourism | LGBT Online Media, Marketing and Advertising | Scoop.it
The publication aims to explore the world of LGBTQ+ travel that other media in the space has traditionally ignored.
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Top Level Design Releases First Year Impact Report for .gay Domains Alongside Second Season of LGBTQ Webseries on Revry TV

Top Level Design Releases First Year Impact Report for .gay Domains Alongside Second Season of LGBTQ Webseries on Revry TV | LGBT Online Media, Marketing and Advertising | Scoop.it

Domain registry Top Level Design releases its inaugural Impact Report for .gay domains, covering community impact and giving through 2020.

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PrideLife Anniversary Fuels New PSA-Like Campaign

PrideLife Anniversary Fuels New PSA-Like Campaign | LGBT Online Media, Marketing and Advertising | Scoop.it

The World's Only LGBT-Certified Business Selling Domain Names Calls On Others To Support LGBT-Owned Business - Bringing LGBT-ownership into the domain registrar industry was long overdue back in 2019 when PrideLife initially launched, and our partnership with over two dozen LGBTQ organizations since has helped benefit an underserved consumer group in just two short years. Today, our mission moves forward with a new PSA-like campaign encouraging everyone to buy LGBTQ.

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What brands can learn from LGBTQ+ storytelling in gaming

What brands can learn from LGBTQ+ storytelling in gaming | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ+ representation in culture and media has grown significantly over the last several years. Companies that once lacked LGBTQ+ visibility in their creative are now considering how to represent this cohort more regularly. Over the past 32 years, the GLAAD Media Awards have recognized stories that bring positive, accurate […]

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Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month

Over the Rainbow: How Brands Can Take Action with Advertising Beyond Pride Month | LGBT Online Media, Marketing and Advertising | Scoop.it

LGBTQ+ consumers want brands to expand inclusive messaging throughout the year, which can help advertisers build ongoing connections with the community.

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4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners

4 Post-Pandemic Lessons From LGBTQ+ Small Business Owners | LGBT Online Media, Marketing and Advertising | Scoop.it

Here's what you need to understand their pandemic situation and how we can all move forward together

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Introducing #ILoveGay Iowa... part of the #ILoveGay Network

Introducing #ILoveGay Iowa... part of the #ILoveGay Network | LGBT Online Media, Marketing and Advertising | Scoop.it

We recently wrote a blog post summarizing some of our #ILoveGay work in Iowa, in partnership with Tim Nedoba of GoGuide Iowa and Coralville Pride. This summary provides a pretty good overview of what #ILoveGay offers globally as well... With a focus on just the LGBTQ+ community throughout the state, #ILoveGay Iowa is a new type of media company that brings to the forefront the voices of both LGBTQ+ organizations, as well as local LGBTQ+ Iowans, placing a more balanced emphasis on the content developed by both.

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No ivory tower: Gay Times is evolving how it speaks to its audience

No ivory tower: Gay Times is evolving how it speaks to its audience | LGBT Online Media, Marketing and Advertising | Scoop.it

As Gay Times launches its new band of influencers – the GT133 – into the limelight in time for Pride, it is also seeking to transform how it speaks to its audience. The GT133 may be starting on TikTok, but the radical change they represent to the brand will extend far beyond one social network.

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How to engage Gen Z during Pride Month and beyond

How to engage Gen Z during Pride Month and beyond | LGBT Online Media, Marketing and Advertising | Scoop.it

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly. Many brands are eager to show their support for the LGBTQIA+ community this June during Pride month. A new study from Horowitz Research suggests that it will be critical for brands to be present […]

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CBSN Pride Month: LGBTQ journalists shaping news coverage

CBSN Pride Month: LGBTQ journalists shaping news coverage | LGBT Online Media, Marketing and Advertising | Scoop.it

Watch "CBSN Pride Month: LGBTQ journalists shaping news coverage", a CBSN video on CBSNews.com. View more CBSN videos and watch CBSN, a live news stream featuring original CBS News reporting.

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Suze Orman: ‘Being Gay Has Been the Foundation of My Success’

Suze Orman: ‘Being Gay Has Been the Foundation of My Success’ | LGBT Online Media, Marketing and Advertising | Scoop.it

In honor of Pride Month, the 69-year-old personal finance icon talks about growing up gay, breaking into the male-dominated finance industry, and her 20-year relationship with her wife.

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McDonald's doubles down on inclusivity with multichannel Pride push

McDonald's doubles down on inclusivity with multichannel Pride push | LGBT Online Media, Marketing and Advertising | Scoop.it

The chain's latest investments in DEI include a virtual celebration on LGBTQ+ TV network Revry and sponsorships in Out Magazine.

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