The rise of influencers versus celebrity endorsements points to something that most of us in the marketing & advertising world have known was coming for a long time... the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new force in the online media world, the Influencer, aka the Media Entity of One (and sometimes Two!)
Scooped by
Matt Skallerud
onto LGBTQ+ Online Media, Marketing and Advertising |